Field notes on AI guided selling.

In many ways, golf is the most personal sport. Among the ten most popular sports in the world, it's the only one you can play by yourself. Every swing is different, but for far too long, everyone has had access to essentially the same clubs. Most amateur golfers test a few different brands and go with the one that works best, but the pros have essentially always relied on fully custom clubs to optimize their performance. TaylorMade is bringing that customization experience to every golfer with their all new builder for their all new SIM2 driver, powered by Threekit.

Posted here is an excerpt of a new piece by Threekit's VP of Marketing, Marc Uible entitled: "Gradually, and then Suddenly." In the piece, Marc outlines a number of key facts drawn from validated research into customer and business behavior online. From those facts, he shows an inevitible consequence: the coming proliferation of online customer experiences powered by high-end 3D visuals and augmented reality applications. Marc shows a number of compelling examples of brands leading on the edge of this trend and invites all brands to consider how they can ride this wave and not be capsized by it.

The past year has been a transformative one for eCommerce and business sales organizations. COVID-19 has added an element of urgency for businesses grappling with how to get ahead in the swiftly evolving digital commerce landscape. When we talk to customers and prospects alike, they’re asking a lot of the same questions: How do we better immerse our customers in our products online? How do we sell effectively when everyone is remote? How do we remove complexity from our process to focus on the things that really matter?

Moët Hennessy Louis Vuitton, more commonly known as LVMH, is the company behind many of the world's largest and most successful luxury retail brands including Louis Vuitton, Dior, and Sephora. As part of their effort to identify and support emergent brands, LVMH runs an accelerator program in Paris called "Les Maison des Startups."

The medical device field is highly complex. A simple online purchasing experience like a 3D configurator for medical devices is a welcome advance in the industry. The leading marketing teams in the category are providing that. While they can’t change the technology, they can certainly make shopping for businesses as easy as possible with visual, interactive experiences.

Our spaces say a lot about us, and nothing sets the mood more than our choice of lighting. Today, more than ever, an excellent product configurator for lighting is critical for retailers specializing in interior light options. Since the pandemic, we’ve grown accustomed to doing nearly all of our shopping online for items we previously would have waited to buy until we got an in-person look. This is certainly true of the interior lighting category. In addition to the actual light provided, shoppers want to ensure that the overall look and design of their lamps or other lighting sources fit into their existing or desired decor. That’s why Chicago’s Hangout Lighting, a boutique lighting purveyor that houses an impressive inventory of styles and options, built the ultimate 3D product configurator for lighting.

Sales teams can now present immersive product experiences directly from the leading sales enablement platform.

Newbery Cricket, batmakers since 1919, has partnered with Threekit to support a new series of bats and shoes. Now, for the first time ever, cricketers all over the world have a place they can go online to build and personalize their own custom equipment. Let's take a look.

They say content is king. Well, customization is a close second. The best Shopify product customizer for your business may be completely unlike the other options and there are quite a few out there. But let’s agree first that a product customizer is right for your business. The truth is it’s right for every business selling on Shopify. Consumers crave engaging shopping experiences, but arguably, they want personalized products even more. Today, shoppers see the things they buy as a reflection of their individuality and with so many brands boasting nearly infinite possibilities it’s critical that every brand manager seriously consider incorporating product customization into their plans.