— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Visual Commerce
Featured
Nov 13, 2020 Marc Uible

The Power of Product Visualization Along the Customer Journey

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. In today’s world of eCommerce, visuals are everything. 360 product viewers and 3D configurators are helping brands give their consumers what they want: an up-close look at what’s available. In a recent conversation, Hilary Murdock, Head of Product Marketing at Threekit, discussed the importance of visuals during a customer’s journey. Here is a summary of the key topics she touched on.
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Product Configurator
Nov 12, 2020 Slava Kovelman

8 Benefits of Using a Magento 2 Product Configurator

Having to compete against so many brands online is exhausting, right? But this doesn’t have to be the case. Even though the competition is inevitable, you can leverage robust solutions like product customizers for e-commerce to stand out from the crowd. How do you differentiate your store from the competition? Ensure all mission-critical operations work smoothly and cost-effectively. Then, simplify the complexities facing the customer online and deliver the best user experience. You need a Magento 2 product configurator (created with Threekit), to streamline operations and deliver great experiences.
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Product Configurator
Nov 11, 2020 Ismail Karabulut

Made for Millennials: 3D Product Configurator Software

There’s been so much talk over the last few years about the importance of millennials in the consumer market. So in this article we’re going to give you the facts about why implementing online 3D product configurator software should form a key component in your strategy to attract this increasingly lucrative demographic.
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— More from the team
Product Configurator
Nov 10, 2020 Svetla Pavlova

3 Reasons Why Threekit is the Perfect SAP Configurator Tool

If you own an eCommerce store, you don’t have to be told that the landscape is more competitive than ever. But the good news is that there are more tools out there to help you win. A great way to showcase your products online and enhance your brand’s image is through a SAP configurator tool. This eCommerce platform and tool combination allows customers to manipulate and customize your products in real-time...meaning, your customers gain more confidence and buy more of your product.
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Product Configurator
Nov 9, 2020 Michael Lorenz

6 Industries that Benefit from 3D Product Visualization

Every so often, product marketing experiences an epic breakthrough—and in a few short years, consumers can’t imagine shopping without it. Take, for example, Amazon’s “Look Inside” feature for the books they sell. There was once a time when shoppers accepted the fact that they couldn’t glance at the contents of a book before purchasing it online. Today? That idea is unthinkable.
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Virtual Photographer
Nov 9, 2020 Hilary Murdock

Why Product Visualization Will Be More Important Than Ever in 2021

In March 2020, life as we know it changed as governments worldwide issued stay-at-home orders in a bid to slow down the Coronavirus. This move had a significant impact on people and businesses as well. One of the most notable aspects that came about as a result of the pandemic was the move to e-commerce and online platforms.
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Product Configurator
Nov 6, 2020 Matt Hobbs

Why Your eCommerce Store Needs a 3D Product Customizer

Do you run an eCommerce store? Are you looking for a unique way to increase customer engagement and overall sales? You might want to consider investing in a 3D product customizer. A 3D product customizer is an interactive tool that allows customers to view your products in 3D from any direction, while allowing them to change details of the product, such as color, texture, font, size, etc., in a way that is unique to them. Here, we break down the overall benefits that this customization tool can have for your business.
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Virtual Photographer
Nov 6, 2020 Tyler Hausen

Stay Ahead of the Competition by Using an SAP eCommerce Integration

eCommerce is so highly saturated that it’s hard to stay on in front of the competition. And one of the top reasons eCommerce businesses fail is because they don’t invest in their online store. The sin of which many are guilty? Poor product visualization.
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Product Configurator
Nov 4, 2020 Ben Whitmer

Roam Luggage: The Ultimate Shopify 3D Configurator

Can you predict the exact needs of each of your customers accurately? Not without a crystal ball. Yet, fulfilling the needs of the customer is the key to success and the foundation of doing business. There is no gray area when it comes to customers’ needs. You either get it right or wrong. The former will help you win their loyalty, while the latter will deliver the customer to your competitor on a silver platter.
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Augmented Reality
Nov 3, 2020 Lauren Farrer

Why Brands Should Use Shopify Augmented Reality

Frustrated by low conversion rates on your eCommerce store? Augmented reality (AR) can help you increase online sales significantly. According to Shopify’s data, the conversion rate of products with AR content is 94% higher than products without AR. This is why brands should use Shopify augmented reality. It exploits advanced graphics and visual effects to bring images to life, visualize products in shoppers' real surroundings, and enhance the customer experience.
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Virtual Photographer
Oct 29, 2020 Nicole Premo

The Best Augmented Reality Shopping Websites

Augmented reality in eCommerce has changed the way we shop. Gone are the days of having to close your eyes and imagine what a new leather sofa, industrial workstation or oversized oak table would do for your living space.
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Augmented Reality
Oct 28, 2020 Matt Gorniak

Threekit and commercetools: Transforming eCommerce with 3D and Augmented Reality

Today we’re announcing Threekit 3D and AR is live on the commercetools Apps Marketplace. This partnership enables all commercetools merchants to easily access the power of 3D and AR for their entire product catalogue.
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