Field notes on AI guided selling.

Our spaces say a lot about us, and nothing sets the mood more than our choice of lighting. Today, more than ever, an excellent product configurator for lighting is critical for retailers specializing in interior light options. Since the pandemic, we’ve grown accustomed to doing nearly all of our shopping online for items we previously would have waited to buy until we got an in-person look. This is certainly true of the interior lighting category. In addition to the actual light provided, shoppers want to ensure that the overall look and design of their lamps or other lighting sources fit into their existing or desired decor. That’s why Chicago’s Hangout Lighting, a boutique lighting purveyor that houses an impressive inventory of styles and options, built the ultimate 3D product configurator for lighting.

Sales teams can now present immersive product experiences directly from the leading sales enablement platform.

Newbery Cricket, batmakers since 1919, has partnered with Threekit to support a new series of bats and shoes. Now, for the first time ever, cricketers all over the world have a place they can go online to build and personalize their own custom equipment. Let's take a look.

They say content is king. Well, customization is a close second. The best Shopify product customizer for your business may be completely unlike the other options and there are quite a few out there. But let’s agree first that a product customizer is right for your business. The truth is it’s right for every business selling on Shopify. Consumers crave engaging shopping experiences, but arguably, they want personalized products even more. Today, shoppers see the things they buy as a reflection of their individuality and with so many brands boasting nearly infinite possibilities it’s critical that every brand manager seriously consider incorporating product customization into their plans.

Wordpress is an incredibly simple and fast way to get content online, but it's not typically used to provide the most high-end custom experiences on the web. So, I wouldn't blame you for not expecting it to fully support higher-end visual configurators. But, thanks to a few handy integration options, brands can offer robust product customization experiences on their Wordpress sites. Here's how:

Product customization is critical for eCommerce. Why is product customization important? The answers are too many to count but here we’ll take a deep dive into a few of the most significant benefits to enabling consumers to find exactly what they want.

In today’s digital world, the furniture industry is having its moment online and companies using 3D visualization software are seeing exponential benefits. As more and more people turn to their computer as the first step in the purchasing process, adding an engaging experience that gives the customer full transparency into the product is an essential step in a brand’s online presence.

Every business can benefit from an interactive visual experience. A 3D configurator for toys can even boost traffic and sales in that category. During the pandemic, we’ve learned to set visits to the store on the back burner but in the process we’ve come to seek fun online more than ever before. That behavior isn’t likely to change after the pandemic subsides. Nearly all of our online shopping habits have been changed and they’re likely to stay that way for the foreseeable future. Of course, home delivery has skyrocketed so it’s only natural that we and our children will want to find the perfect toys online and have them shipped to our doorsteps.

It's no secret that allowing customers to customize their products boosts sales (pssst... that's why they call them 'custom'ers). But the more configuration a product customizer allows, the more complicated the logistics become and the harder it gets to show customers great visuals of exactly what they'll be buying. Those problems can get even more difficult when you’re integrating your catalog within an existing framework with its own rules, like a Shopify store.