— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Virtual Photographer
Featured
Jun 4, 2020 Matt Hobbs

How to Boost Building Materials Sales with 3D and AR

Public health efforts led to business closures around the country from March through May. By mid-May, though, most states had declared construction and building materials businesses essential, meaning they could once again operate, though often with modified practices.
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Augmented Reality
May 28, 2020 Ben Houston

What Is Augmented Reality? A Practical Overview

Augmented reality (AR) is a technology that lets people superimpose digital content (images, sounds, and text) over a real-world environment. AR got a lot of attention in 2016 when the game Pokémon Go made it possible to interact with Pokémon superimposed on the world via a smartphone screen.
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Virtual Photographer
May 22, 2020 Ben Whitmer

Why B2B Sales Teams Are Using 3D Configuration and Augmented Reality

Selling physical products and solutions to businesses has always been a challenge. However, the COVID-19 pandemic has created a whole new set of obstacles that B2B sales teams have to overcome to meet with potential customers. However, not all marketers are facing the same challenges. The smartest B2B sales teams are using a combination of 3D configuration and augmented reality technologies to conduct virtual sales calls.
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— More from the team
Product Configurator
May 20, 2020 Ben Houston

What is parametric configuration?

Parametric configuration is one type of configuration available in software that generates 3D visuals.
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Virtual Photographer
May 14, 2020 Matt Hobbs

5 Things Furniture Sellers Can Do to Drive More Sales During COVID-19

It’s a furniture seller’s market right now. Furniture sales are skyrocketing amid COVID-19 lockdowns, even more than they normally do every Black Friday.
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Augmented Reality
May 8, 2020 Svetla Pavlova

6 Brands Using Augmented Reality in eCommerce (and How You Can, Too)

If you run an ecommerce website, you’ve probably heard by now that augmented reality (AR) can help you sell products. But maybe, before the pandemic hit, investigating AR wasn’t high on your priority list. Now that your customers are shopping online more than ever before, it's the right time to check out what AR can do for you.
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Visual Commerce
May 6, 2020 Marc Uible

How to Overcome B2B Sales Objections with Visual Configuration

Selling isn’t for the weak-spirited.
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Virtual Photographer
May 4, 2020 John Wright

Selling Contract Furniture in Our Increasingly Digital World

While contract furniture buyers – from restaurants to offices to airports – have adopted increasingly digitized operations in recent years, the process of buying contract furniture often remains fairly analog.
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Product Configurator
Apr 21, 2020 Yana Myaskovskaya

Getting Ready for Your Project 4/6 – Team Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.
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Product Launch
Apr 16, 2020 Kiefer Uuksulainen

Ask Ash: Threekit Product Updates Spring '20

We sat down with Threekit product manager Ash Zade to discuss the highlights of our Threekit Spring '20 release. Check out some of Ash's favorite new features:
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Virtual Photographer
Apr 16, 2020 Marc Uible

The Next Generation of B2B Sales: How to Sell Virtually in 2022

We’re living in a time of rapidly accelerating change. Amidst the coronavirus pandemic, a new normal has emerged with the overnight growth of eCommerce sales.
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Virtual Photographer
Apr 14, 2020 Ben Houston

Announcing Configurable AR: The Next Generation of Online Shopping

Today, we are thrilled to announce the launch of Configurable Augmented Reality—Threekit customers can now simply let buyers visualize millions of product variations, in real time, from the comfort of their own homes.
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