Field notes on AI guided selling.

We know that in today's visual economy, consumers are hungry for AR technology. In fact, 71.5% say that AR is the “future technology they are most eager to use.” But the truth is, augmented reality (AR) on the web may not be as far into the future as some think. It's a complex story because the underlying technology for AR on the web is not yet mature.

It’s a hotly debated topic when it comes to rendering 3D assets: Which file format is the “right” one? There are pros and cons depending on the user and intended application, and updates and innovations are cropping up all the time. This is the first in a 10-part series: "Ben Houston's Ultimate Guide to 3D File Formats." Over the next several weeks, we’ll be laying out the options, considerations, and necessary context to help you make the right file type choice for your needs. Ben Houston's Ultimate Guide to 3D File Formats Part 1: glTF Part 2: USD/USDZ Part 3: FBX 3D Part 4: OBJ 3D Part 5: STEP Part 6: glTF v. FBX 3D There is a new rich 3D model format in town called glTF, and it has been rising in prominence. This article will tell you everything you need to know about glTF, including what it is, why it was developed, and who is using it.

There’s a good chance you’ve seen a 3D-rendered image today. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, you’re likely to come across images created by the process known as 3D rendering. In fact, 3D-rendered images have become an important form of visual content for marketers, advertisers, content producers, and others.

Interactive product experiences are increasingly becoming a customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. So, what is a 3D configurator, and could it be right for your products?

Strategic investment further strengthens 3D visualization capabilities, allowing brands to create more interactive and personalized online shopping experiences

Updated April 9th, 2019 I’ve lived in the world of B2B Digital Commerce for close to a decade—and the team around me for longer than that. It’s long been established that the right sales tools can be an extremely powerful ROI producer when used in the quoting stage of the buying process.

You may be asking yourself, “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”