What is the biggest challenge facing your Magento store?
Key Takeaways
- Lovesac uses Magento product configurator to visually demonstrate the aspects and value of their customizable furniture.
Overview
Product descriptions are a challenge for most ecommerce stores. It's difficult to convince online shoppers to purchase your product if you can't describe it clearly and accurately. The challenges associated with product description increase exponentially if you offer complex products like configurable couches.
This is why furniture manufacturers like Lovesac are leveraging 3D product configurations on Magento and Magento 2. Magento product configuration helps Lovesac visually demonstrate the full value of its customizable furniture.
Lovesac’s Magento product configurator also helps customers pick and customize couches based on their needs.
Studies show that 80% of customers are more likely to purchase from brands that offer personalized experiences. Lovesac’s furniture customizer is the ultimate Magento configurator, and provides customers with this unique tailored experience.
The Lovesac Problem
Lovesac offers a highly adaptable couch style known as Sactionals. The uniqueness of Sactionals is its modular system, which allows buyers to customize their ideal couch by choosing the number of seats and arms, as well as backrest, covers, fill material, and other accessories.
However, Sactionals have a higher price than ordinary couches and sectionals, which makes it critical to show their value to purchase-cautious customers.
Most people prefer to purchase expensive couches, tables, and other pieces of furniture in-store, to ensure they pick the right item. Lovesac offers its Sactionals online, so it had to adopt the most innovative solution to replicate that in-store experience.
First, Lovesac needed a visualizer to display all of the complex features of its furniture in detail, to help shoppers understand how their Sactional will meet individual needs.
Secondly, the solution needed to help customers to create the furniture sets of their dreams. The most ideal solution, in this case, had to give customers control over the design and customization of their furniture.
Thirdly, the solution needed to provide customers with the tools to choose accurately and inform Lovesac exactly what they want to purchase.
Fourthly, the solution had to integrate with their existing Magento ecommerce platform seamlessly, to help Lovesac streamline its operations and customer experience.
Lovesac needed a 3D product configurator to address all four challenges it was facing online.
The Solution: A Lovesac Product Configurator
Using Threekit, Lovesac custom-built a web-based product configurator and deployed it on their Magento website. The ultimate Magento configurator was the only solution powerful enough to convince online shoppers to purchase Lovesac’s high-end furniture.
Lovesac’s product configurator integrates seamlessly with its enterprise resource planning (ERP) software and Magento’s ecommerce platform.
The custom-built configurator adopted by Lovesac is powered by interactive 3D models of different pieces of furniture, which breaks down the couch into its constituent parts. This allows customers to visualize complex features in detail and with a greater sense of accurately.
Live and interactive 3D models allow customers to turn the product a full 360 degrees and explore extensively from every angle. The configurator also includes a scrolling zoom feature that enables shoppers to take a closer look. They can analyze and inspect complex parts and uniquely designed components.
This not only helps them with satisfaction in the product, it better conveys the space a Sactional will take up, leading to aligned customer expectations and fewer product returns.
Customers can use the configurator to design the couch of their dreams. It is designed with customizable features like color, fill materials, arms, covers, backrests, and other additional accessories.
The options empower the customer by giving them control of the design process, which can help them make informed purchase decisions.
The 3D configurator also has a drag-and-drop feature, which is uniquely designed to enable the customer to try different layouts. They can drag-and-drop individual sections of the couch and reposition them based on the availability of space in their home.
The customizer is fully immersive, with additional tools that enable shoppers to adjust the flooring to match other pieces of furniture they already have in their homes. This feature guides the customer throughout their personalization to ensure the couch they design matches with their home.
With the feature-rich Magento product configurator, Lovesac empowers customers, resulting in higher conversions and increased customer satisfaction.
The Benefits
The decision to adopt a Magento product configurator added great benefit for Lovesac.
- It creates a better-than-in-store shopping experience.
- It allows the customer to prioritize their needs and desires.
- It's highly efficient and easy to use.
- It enhances customer understanding of the product.
- It creates a unique, engaging shopping experience.
- It increases conversion rates.
Enhances Customer Understanding
However good your product is, the simple truth is that customers will not buy it if they don't see how it meets their needs. Helping the customer understand the value of your products is at the center of every successful business. The product customizer uses high-quality virtual photos of the couch, which highlights unique features in detail.
It is designed with a 360° viewer and zoom feature that allows the customer to rotate the couch and scrutinize specific parts for better understanding. This leads to greater customer satisfaction and increased conversion rates.
Increases Customer Confidence
Lovesac’s Magento product configurator enhances the perceived value of the couch. It is designed to help online shoppers customize couches by adding covers, arms, fill material, and so on to meet their needs. Being part of the design process increases consumer confidence in the end product, which can entice them to purchase.
Delivers Personalized Experiences
According to a recent ecommerce study, 71% of consumers prefer brands that offer personalization. There is nothing more personalized than allowing the end-user to create the product themselves. A Magento product customizer makes consumers feel empowered and important.
Interactive 3D models of the couch provide a great visual presentation and gamified customization. Both can entertain the customer and entice them to purchase.
The Lovesac product configurator offers a variety of options that allow the customer to create the couch they need, more efficiently than if they went through a salesperson. It allows for seamless customization, which enhances user experience further.
This process ensures the customer is emotionally invested in their uniquely customized couch.
The Bottom Line
A Magento product configurator enabled Lovesac to empower its customers and make them part of the design team. The customer understands the couch better and is more confident that it will meet their needs.
The Lovesac configurator delivers engaging, personalized experiences. Better understanding, increased confidence, and personalized experience entice customers to purchase.
Lovesac is recording higher conversion rates, thanks to its Magento product configurator.
Product Configuration with Threekit
Threekit offers a Magento product configurator with interactive 3D models, 360° viewer, and zoom capabilities. With added AI Visual Discovery, guided selling and product discovery are even more enhanced. Contact us to learn more from our experts, and see how Threekit can solve your ecommerce problems.
