— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— Author

Marc Uible

Marc Uible is Vice President of AI at Threekit, where he leads go‑to‑market strategy for the company’s AI sales agent platform.

Understanding Customer Journey Data for Better Marketing Strategies

Understanding customer journey data is crucial for modern marketing strategies. It’s a strategic approach that aids businesses in understanding the customer’s perspective, refining their marketing strategies, and predicting customer behavior to make informed decisions that enhance the overall customer experience. By analyzing and visualizing data, businesses can gain valuable insights into the customer's interaction with their products and services, ultimately creating personalized ecommerce product discovery and targeted marketing strategies.
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Finding the Best eCommerce Personalization Tool for Your Business

A great ecommerce personalization tool can not only improve customer experiences, but also boost conversions and help with product discovery.
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eCommerce Product Discovery for Building Materials

In the rapidly evolving world of B2B buying, the ecommerce product discovery phase is crucial for building materials suppliers. With numerous options and complex products available online, customers need comprehensive information to make informed decisions. This article explores the new B2B buying journey, highlighting key trends, best practices, and the role of advanced technologies in enhancing product discovery and buyer confidence.
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Enhancing Customer Experience with Guided Buying in eCommerce

Guided buying is a customer-centric strategy to present online shoppers with products tailored to their needs. In this post, we’ll explore the increasing relevance of guided shopping in ecommerce product discovery, along with how it works to improve customer experience, increase conversion rates, and shorten the time it takes to make buying decisions.
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Unlocking the Power of eCommerce Discovery: Strategies for Success

In the vast and competitive world of ecommerce, product discovery plays a crucial role in driving sales and revenue. Customers can't purchase a product if they can't find what they're looking for. With the increasing number of online shoppers and the growing competition among ecommerce businesses, it's more important than ever to ensure that your products are easily discoverable by potential customers. This article explores various strategies to unlock the power of ecommerce discovery and set your business up for success.
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Mastering Ecommerce Site Search: Tips and Best Practices

In the fast-paced world of ecommerce product discovery, having a robust and efficient site search functionality is crucial. A well-designed search system not only enhances the user experience but also significantly boosts conversion rates and reduces bounce rates.
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How eCommerce Quizzes Can Boost Your Sales and Engagement

In the ever-evolving world of ecommerce product discovery, businesses are constantly seeking innovative ways to engage customers and drive sales. One such powerful tool that has emerged is the ecommerce quiz. These interactive quizzes not only capture customer interest, but also guide them towards making informed purchasing decisions. By integrating ecommerce quizzes into your strategy, you can significantly boost engagement, reduce bounce rates, and ultimately increase sales.
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Product Discovery is the New eCommerce Obsession: What You Need to Know

Product discovery is the cornerstone of a successful ecommerce strategy, aiming to understand and meet customers' needs by presenting the most relevant products at the right time. This process not only enhances user experience but also drives higher conversion rates and customer engagement. As we navigate through the age of AI, effective product discovery becomes even more critical, offering innovative ways for customers to explore and purchase products. However, it also comes with its own set of challenges and trends that businesses need to stay ahead of.
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eCommerce Product Discovery is Transforming Buying Windows and Doors

The ecommerce landscape is rapidly evolving, and the window and door industry is no exception. With advancements in technology, particularly in AI and visual commerce, the way consumers discover and purchase windows and doors online is transforming. This article delves into the various ways ecommerce product discovery is revolutionizing the buying process for windows and doors, highlighting the roles of AI, 3D configurators, virtual photography, and more.
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eCommerce Product Discovery for Luxury & Apparel: What You Need to Know

In the fast-evolving world of luxury goods and apparel ecommerce, product discovery is a critical component that can significantly influence customer engagement and sales. As consumers increasingly seek personalized and seamless shopping experiences, understanding the various facets of product discovery becomes essential for brands aiming to stand out in a competitive market.
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Visual Discovery is Revolutionizing eCommerce: What You Need to Know

Visual discovery technology is transforming ecommerce by providing a more intuitive, efficient, and enjoyable shopping experience. Leveraging advancements in AI and machine learning, visual discovery enables users to find products using images rather than text, aligning with the visual nature of human cognition. This technology not only enhances user experience but also drives significant business benefits for retailers.
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A Guide for the AI-Powered Future of Online Shopping

With the advent of AI technologies, businesses are now equipped to offer highly personalized and engaging shopping journeys. This article delves into the role of AI in ecommerce product discovery, explaining how it works, its benefits, and why it is crucial for the future of online shopping.
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