Field notes on AI guided selling.

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. 3D configurators are transforming the landscape of eCommerce. But what are they, exactly? In short, 3D configurators enable customers to view available products from every angle and invite them to interact with spin, build, and customization features. Recently, Ben Whitmer, an account executive with Threekit, held an in-depth video conference explaining the in’s and out’s of 3D configuration with the help of sales engineer, Tony Lopez. Their conversation can help eCommerce marketers ensure they’re ahead of the curve today and prepare for what’s to come tomorrow.

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. The world of eCommerce has gained a lot of steam in the past decade and its growth is only increasing in speed. This means eCommerce is positioned to become a major source of revenue and brands will need to be nimble and adaptable to set themselves up for success. Todd Franiuk, Senior Director of Services at Threekit recently sat down for a chat with Pete Robertshaw, Digital Commerce Consultant at Space48, to discuss how to best prepare. The following is a summary of the advice they offered brands hoping to plan for a fruitful future in eCommerce.

According to Epsilon research, 80% of customers are more likely to purchase from businesses that offer personalized experiences. So, delivering great personalized experiences is crucial for higher conversion rates. Unfortunately, it is difficult to streamline and improve user experience online if you don’t have product configuration tools. This is where Threekit’s unified product visualization platform comes in handy. With Threekit, you can build a Magento product configurator that delivers personalized experiences.

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. With more and more consumers doing the bulk of their shopping online, consumers are seeking additional confidence when making decisions. Providing immersive, user-friendly, interactive 3D experiences helps show them exactly what they’ll be purchasing while making them feel more in control. Threekit and inRiver have teamed up to provide eCommerce brands with those 3D and augmented reality (AR) experiences to increase online sales. In a recent conversation, Hilary Murdock, Lead Product Marketer at Threekit and Scott Bears, a Senior Sales Engineer at inRiver explained how they’re making that happen. The following is a summary of what they covered.

What is the biggest challenge facing your Magento store?

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.

In the digital age, online merchants on Magento have a wide array of e-commerce solutions and technologies they can leverage to attract first-time buyers and retain their loyal customers. Success in the current fiercely competitive e-commerce marketplace depends heavily on the robustness of your solutions. 3D configurations and Augmented Reality (AR) are the two most important technologies to streamline experiences and enhance loyalty.

In eCommerce, approximately 20% of purchases are returned - nearly double the rate of in-store purchases. eCommerce returns also generate significantly higher waste than in-store returns. In fact, 10 percent of online returns are donated or incinerated. As a result, in the US alone returns lead to 5 billion pounds of landfill waste and 15 million tons of carbon emissions every year.

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. In today’s world of eCommerce, visuals are everything. 360 product viewers and 3D configurators are helping brands give their consumers what they want: an up-close look at what’s available. In a recent conversation, Hilary Murdock, Head of Product Marketing at Threekit, discussed the importance of visuals during a customer’s journey. Here is a summary of the key topics she touched on.