Field notes on AI guided selling.

With the recent health crisis pushing retailers to expand their brick-and-mortar stores online, Shopify merchants have to rethink their strategies to fend off new competitors and boost sales. Virtual sales through 3D product customization is emerging as an ideal differentiator that unlocks sales opportunities for Shopify merchants. According to Shopify's internal data, leveraging 3D and AR can increase conversion by up to 250%.

Advances in eCommerce have created a world of benefits for the consumer, but eCommerce product returns are a big problem for every party involved. In fact, eCommerce product returns occur up to 40% of the time. Compare that to in-store products returns, which are less than 5-10%. While the idea of having nearly any available product shipped directly to our doorsteps sight-unseen was inconceivable just a few short decades ago, we also hadn’t considered how to ensure that consumers know what they’re getting and are therefore, most likely to keep it. While offering free returns has been a common perk marketed by eCommerce operations for the past few years, those who choose to take that route are taking a big blow to their image and bottom line when consumers have second thoughts.

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.

A Shopify 3D product configurator can prove to be a game-changer for small businesses. A product configurator is an interactive online tool that allows patrons to view your products in 3D from any side, while allowing them to change details of the item, such as font, texture, color, size, etc., in a way that is specific to them. We’ll break down how a Shopify product customizer can help your business stay ahead of the pack, by looking at a case study of Custom Fantasy Rings.

Nothing is more precious and rare in eCommerce than having a competitive advantage over your rivals. Competitive advantage is not restricted solely to having something your competitor doesn’t have. It also refers to having fewer disadvantages or challenges than the competition. This is where a WooCommerce product customizer comes in handy.

A visual product configurator is an interactive online tool that allows patrons to view your products in 3D from any angle, while allowing them to change details of the item, such as texture, color, size and font..

360 spin images for eCommerce come with a wealth of benefits for online retailers, but some products lend themselves to this marketing tool more than others. To determine what those products may be, it helps to put yourself in the consumer’s shoes. When and why would you prefer to get a full, 360-degree view of the item you’re considering to purchase? We’ll dive deeper into those scenarios later, but to start let’s talk about how the need for a 360 product viewer came to be a key ingredient for online marketing plans.

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.