No lead time to find a studio or a photographer. And your product galleries will still load quickly—you can generate dozens of perfect product renders on the same page in an instant.
Traditional product photography is dead.
Experience the power of Threekit Virtual Photographer.
Why use photorealistic 2D imagery?
Create images with the click of a button
Save on studios, photographers and product presentations
Create assets once and use them in all configurations at no extra cost. Sell without a prototype by importing your manufacturing files, applying materials, and rendering perfect product shots before your product has been manufactured.
Change product materials and colors on the fly
Update your high resolution images instantly or create multiple-angle product shots. You are not limited by which product permutations were shot before.
Whether you have 1 product or a million, showcasing your items in a professional and compelling way can be an expensive undertaking. You might have even explored 2D and 3D product photography before with less than impressive results.
At Threekit, we've mastered both the art and the science of photorealistic product rendering. As this technology continues to advance and becomes more commonplace, it's no longer a question of whether you should implement it, but when.
How It Works
Ditch the fancy photographer, overpriced stylist and expensive set location. With 3D product rendering, you can have a virtual photography session at pennies on the dollar.
These four simple sets bring your product to life thanks to your most realistic 3D rendering solution.
Upload a 3D model of your product from a CAD file
Add design elements like colors, lighting, fabrics, and textures
Set your camera angle
Generate your image
Reasons to Use Virtual Photography
- You want to feature your products an exotic location where a photoshoot would be prohibitively expensive.
- You have several or hundreds of SKUs that would be impractical to shoot in the real world.
- Your product catalog refreshes often, and scheduling photoshoots to keep up with current SKUs would be logistically impossible.
- You're on a limited budget and would like to save the expense of a photoshoot.
- You want to experiment with different looks and settings.
- You want a 360-degree view, and you understand that it can be hard to capture that manually.
- You want 3d product shots quickly and would prefer not to deal with the logistics of a lengthy photography session.
- our product doesn't exist yet, and you're still waiting on a prototype.
A Solution for Product Photographers
Having the best tools can make a world of difference. With our 3D product rendering software, you can achieve better results for clients, while working more quickly and with higher profit margins. Improve your workflow and your processes with Threekit.
We're Experts at CGI
There's a reason that Threekit is the industry leader in photorealist CGI applications. Our founder, Ben Houston, is responsible for the CGI effects in dozens of Hollywood blockbuster films, including Harry Potter, Titanic, The Avengers, the new Star Wars, and the Twilight saga.
When this technology found its way into ecommerce and other online applications, Ben was highly sought after to provide photorealistic 3D rendering. With Ben's passion and experience, as well as the digital commerce expertise of his partner, Godard Abel, Threekit has redefined how the world thinks of doing business online.
Crate and Barrel chose Threekit to help bring 100% of their vast, customizable portfolio to life online.
Crate & Barrel uses Threekit to create more than three million photorealistic images of their sofas to create a more immersive and satisfying shopping experience.
Want to understand all the features that make Threekit photorealistic 2D imagery special?
Take a look.
CGI for eCommerce
With new catalogs, products, materials, and fabrics coming out every month, quarter or year, recreating those same photorealistic renders is a click of a button. Our system can generate thousands of thumbnail images at a fraction of the cost of traditional photography or V-Ray renders.
Creates picture perfect thumbnails and product marketing images that bring you one step closer to interactive products.
The same 3D models that are used to render product shots can also be live-embedded into interactive 3D or VR experiences. You can also easily change the color, texture, fabric, light, or composition of the CGI model.
Virtual Photographer starts with a 3D model of your product—typically based on a CAD file. Add colors, textures, fabrics, and lighting. Finally, set the camera angle to take the best shot. Based on these general parameters, you can automatically generate high quality photorealistic 2D images or thumbnails of all product permutations.
You can use these images for your e-commerce site, website, social channels or even your print catalog.