Traditional product photography is dead. It takes a lot of time and money to physically shoot a select few product configurations that cannot be changed afterward. With Threekit's Virtual Photographer, you have flexibility at a fraction of the cost with computer generated images that are so realistic, you can’t tell the difference between CGI and a real photo.

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Photorealistic on phone



Create a photorealistic image with the click of a button and update online product images in real time. No lead time to find a studio or a photographer. And your product galleries will still load quickly—you can generate dozens of perfect product renders on the same page in an instant.



Less Expensive

Save on studios, photographers, and product presentations. Create assets once and use them in all configurations at no extra cost. You can also sell without a prototype by importing your manufacturing files, applying materials, and rendering perfect product shots before your product has been manufactured.



More Flexible

Change product materials and colors on the fly and update your high resolution images instantly, or create multiple-angle product shots. You are not limited by which product permutations were shot before.

Whether you have 1 product or a million, showcasing your items in a professional and compelling way can be an expensive undertaking. You might have even explored 2D and 3D product photography before with less than impressive results.

At Threekit, we've mastered both the art and the science of photorealistic product rendering. As this technology continues to advance and becomes more commonplace, it's no longer a question of whether you should implement it, but when.

How It Works

Ditch the fancy photographer, overpriced stylist and expensive set location. With 3D product rendering, you can have a virtual photography session at pennies on the dollar.

These four simple sets bring your product to life thanks to your most realistic 3D rendering solution.


Upload a 3D model of your product from a CAD file


Add design elements like colors, lighting, fabrics, and textures


Set your camera angle


Generate your image

Reasons to Use Virtual Photography

  1. You want to feature your products an exotic location where a photoshoot would be prohibitively expensive.
  2. You have several or hundreds of SKUs that would be impractical to shoot in the real world.
  3. Your product catalog refreshes often, and scheduling photoshoots to keep up with current SKUs would be logistically impossible.
  4. You're on a limited budget and would like to save the expense of a photoshoot.
  5. You want to experiment with different looks and settings.
  6. You want a 360-degree view, and you understand that it can be hard to capture that manually.
  7. You want 3d product shots quickly and would prefer not to deal with the logistics of a lengthy photography session.
  8. our product doesn't exist yet, and you're still waiting on a prototype.

A Solution for Product Photographers

Having the best tools can make a world of difference. With our 3D product rendering software, you can achieve better results for clients, while working more quickly and with higher profit margins. Improve your workflow and your processes with Threekit.

We're Experts at CGI

There's a reason that Threekit is the industry leader in photorealist CGI applications. Our founder, Ben Houston, is responsible for the CGI effects in dozens of Hollywood blockbuster films, including Harry Potter, Titanic, The Avengers, the new Star Wars, and the Twilight saga.

When this technology found its way into ecommerce and other online applications, Ben was highly sought after to provide photorealistic 3D rendering. With Ben's passion and experience, as well as the digital commerce expertise of his partner, Godard Abel, Threekit has redefined how the world thinks of doing business online.

See how Threekit works. schedule a demo

Types of Photorealistic 2D

See the difference?

In recent years, the quality of Computer Generated Images (CGI) has improved drastically and now rivals studio photography. But there is one major difference: you can easily change the color, texture, fabric, light, or composition of the CGI model. With 3D models on your website, you can create as many product shot angles as you wish.

Threekit uses our photorealistic webGL-based renderer for picture perfect thumbnails and product marketing images that bring you one step closer to interactive products. And the same 3D models that are used to render product shots can also be live-embedded into interactive 3D or VR experiences.


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Photorealistic living room

What is CGI for eCommerce?

CGI for eCommerce is a cost reduction method of replacing studio photography with computer generated images. The added value of CGI versus studio photography is limitless permutations of those images.

With new catalogs, products, materials, and fabrics coming out every month, quarter or year, recreating those same photorealistic renders is a click of a button. Our system can generate thousands of thumbnail images at a fraction of the cost of traditional photography or V-Ray renders. Create highly realistic product shots in real time with ThreeKit.

Lorem Relevant Success Statistics As Contextual to This Solution

40 %
Conversion rate improvement
45 %
Increase in repeat purchases
75 %
Reduction in spend
80 %
Reduction in returns

Platform Overview

Build and manage dynamic product experiences so you can sell more, faster.

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Why Threekit

Our clients trust in a unified visualization platform to manage, configure, and dynamically render their ever-changing product catalogs.

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