Field notes on AI guided selling.

Today, we are thrilled to announce the launch of Configurable Augmented Reality—Threekit customers can now simply let buyers visualize millions of product variations, in real time, from the comfort of their own homes.

Magento is one of the leading eCommerce platforms available today. Many brands and retailers depend on Magento to run their eCommerce storefronts.

For this post, we’re “breaking the fourth wall” to write candidly about what we’re hearing directly from customers and prospects during the COVID-19 pandemic.

With much of the country (and world) staying at home for the foreseeable future, retailers of all kinds are grappling with a new normal. One central tenet is that eCommerce has, for now, replaced brick-and-mortar for most buying scenarios.

Our Virtual Shopping Index is our ongoing effort to monitor the COVID-19 crisis and its impact on commerce.

If you’re selling online, your product images have a huge impact on your company’s overall performance. And while there’s plenty of information online about product photography techniques, lighting tips, equipment, costs, and more, what we didn’t see was a guide that broke down various product photography techniques by looking at real-life examples.

Interactive 3D uses WebGL technology to render 3D images of products that shoppers can interact with – think spin, turn and zoom in. Interactivity is impactful in eCommerce: research shows that the ability to interact with product imagery boosts customer trust. Importantly, the ability to manipulate images is three times more effective at building trust than the ability to change an item’s color. Given the promise of this technology and its ability to deliver a better customer experience, you may be wondering how to know when you're ready for interactive 3D and what to do when you're ready. This guide explores why a business should pursue this 3D technology and provides simple steps to get there.

In a world where consumers have higher expectations for product visuals than ever before, companies that sell their products online are under increased pressure to deliver a premium buying experience. Today, we're excited to announce the Threekit 3D and augmented reality extension on the Magento Marketplace.

Images play a huge role in the success of an eCommerce website. They can impact conversion rates, return rates, and even the number of people who actually see your merchandise. Obviously, with so much at stake, it’s important to get your eCommerce images exactly right–which means you have to master not just product photography, but also planning and some post-shoot optimization. Here, we lay out a can’t-lose strategy to ensure your eCommerce images are up to the task of boosting your conversion rate, lowering your return rate, and creating an overall high-quality experience for customers who visit your site.