Field notes on AI guided selling.

For many product salespeople, the pandemic has put a hard stop to on-site, face-to-face selling. Even as businesses begin to reopen and return to old processes, sales leaders should be aware of a powerful remote alternative that unlocks new selling opportunities: virtual sales through 3D content. A 3D product configurator equips salespeople with a powerful visualization tool that can often illustrate more than the actual product ever could.

When it comes to medicine — when it comes to saving lives — precision is vital. Knowing exactly what needs to happen and how it should happen makes the difference between patients lost and lives won. When it comes to purchasing medical equipment, knowing the cellular details about the product are necessary. Unfortunately, there are so many medical equipment providers that are not making use of modern technologies to present their equipment in an informative and highly detailed way.

3D and Augmented Reality (AR) appear to be shifting the advertising landscape already. Just how significantly will only become clear in the upcoming months and years, however huge businesses are already using it to great effect, understanding that now is the time to deploy this comparatively new technology to produce new experiences for customers.

The end results of traditional product photography and virtual photography are, well, virtually the same: a high volume of high-quality images.

Let’s face it: Augmented reality (AR) is altering our day-to-day lives faster than anyone could have anticipated. According to an IDC report, global spending on AR is forecasted to accelerate from $12 billion last year to $72.8 billion in 2024. The IDC's Worldwide Augmented and Virtual Reality Spending Guide also demonstrates that global spending on AR devices and services will continue to grow strongly during the 2020 to 2024 projection period, attaining a five-year compound annual growth rate (CAGR) of 54%.

Today we’re announcing Threekit 3D and AR is live on the Shopify App Store. Shopify merchants can now simply customize your products in 3D and AR and drive up to 250% increase in conversion.

In the era of COVID-19, photo shoots are canceled and retailers are searching for remote alternatives to in-studio production.

It’s becoming harder to compete as the innovation gap of companies that are thriving online and those that are not continues to divide every year. The past decade has seen unprecedented innovation in eComm that is not only changing the way consumers shop, but what customers expect out of the shopping experience. With companies offering same-day shipping, try-it-before-you-buy programs, and personalized stylists, eComm leaders have an intimate understanding that it’s the customer’s experience that separates those that will just survive from those who will thrive in the future. Let's take a look at a few of the top innovation trends in retail transforming the way we shop.

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure out what you need to prep so that you can begin your project on time with minimal stress.