— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Virtual Photographer
Featured
Jul 9, 2020 Ben Whitmer

3D Product Visualization and AR for Manufacturing

Manufacturing has historically been an engine for innovation. From developing futuristic solutions for rapid prototyping, production, and delivery to innovative strategies for personalizing products for the consumer, manufacturers today are the foundation for the commercialized world we live in. Manufacturers are prime candidates to capitalize on 3D product visualization and augmented reality technologies to communicate their product design to customers and to create entirely customized new products from end to end. Let’s take an in-depth look at how manufacturers can thrive with 3D visualization.
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Virtual Photographer
Jul 6, 2020 John Wright

How Visual CPQ Powers B2B Sales

Salesforce’s Configure, Price, Quote (CPQ) software streamlines B2B sales by making it easy to model deal scenarios and quickly provide leads with accurate quotes. Now this platform has a visual component that makes the whole process run even smoother: CPQ visualization software.
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Virtual Photographer
Jul 2, 2020 Hilary Murdock

We Guarantee You Can Beat Amazon in this One Critical Area

There are no second thoughts regarding how we are ruled by what we are able to see. Visual experiences guide every decision and judgment we make. In fact, statistics suggest that 90% of everything that we process is visual. Moreover, people tend to respond faster to visuals than text.
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— More from the team
Product Configurator
Jul 1, 2020 Ben Houston

Considering 3D or AR? Here's What to Look For.

When any industry starts to take off, there will always be competitors who try to take their slice of the pie. When choosing any vendor for any purpose, work with vendors that have a good reputation for quality, years of experience, and the promise of expanding the horizons of the industry itself. With the advent of 3D visualization, many players have arisen to offer product configuration, system visualization, and augmented reality technology in eCommerce.
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Jun 30, 2020 Matt Gorniak

Threekit and inRiver Partner To Deliver the World’s First 3D and AR Product Information System (PIM)

Today, we’re helping inRiver roll out the world’s first PIM that can store and produce 3D and AR automatically across eCommerce, marketing, and more.
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Product Configurator
Jun 29, 2020 Kent Smith

How to Build 3D and Augmented Reality on the Back of Your PIM System

The fight for the customer’s attention has never been so competitive and the margin of error so slim. The chant may as well be shifting from “a picture is worth one thousand words,” to “a picture is worth one thousand impressions,” and those impressions are exceptionally valuable to eCommerce businesses and digital brands. Now, what if we can turn that picture in a fully configurable 3D visualization that customers can zoom in, zoom out, and even rotate 360 degrees? You can imagine the kind of impact it will have on customer retention, engagement, and eventually your bottom line.
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Product Configurator
Jun 26, 2020 Deana Ward

3D and AR Product Visualization for Kitchen and Bath

eCommerce for kitchen and bath products particularly shows a very small percentage of sales due to the lack of information a number of online retailers offer. The information that they provide is just limited to a picture, which does not satisfy a customer since they are spending a good amount of money to purchase these things. Therefore, they cannot finalize a purchase until and unless they see how it would appear in reality.
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Product Configurator
Jun 25, 2020 Matt Hobbs

4 Industries Using 3D Visuals to Boost Sales (+ Video Examples)

For many product salespeople, the pandemic has put a hard stop to on-site, face-to-face selling. Even as businesses begin to reopen and return to old processes, sales leaders should be aware of a powerful remote alternative that unlocks new selling opportunities: virtual sales through 3D content. A 3D product configurator equips salespeople with a powerful visualization tool that can often illustrate more than the actual product ever could.
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Product Configurator
Jun 24, 2020 Ben Whitmer

3D Product Visualization and AR for Life Sciences and Medical Devices

When it comes to medicine — when it comes to saving lives — precision is vital. Knowing exactly what needs to happen and how it should happen makes the difference between patients lost and lives won. When it comes to purchasing medical equipment, knowing the cellular details about the product are necessary. Unfortunately, there are so many medical equipment providers that are not making use of modern technologies to present their equipment in an informative and highly detailed way.
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Augmented Reality
Jun 22, 2020 Marc Uible

Why 3D and AR are the Future of Display Advertising

3D and Augmented Reality (AR) appear to be shifting the advertising landscape already. Just how significantly will only become clear in the upcoming months and years, however huge businesses are already using it to great effect, understanding that now is the time to deploy this comparatively new technology to produce new experiences for customers.
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Virtual Photographer
Jun 18, 2020 Svetla Pavlova

Product Photography vs. 3D Virtual Photography

The end results of traditional product photography and virtual photography are, well, virtually the same: a high volume of high-quality images.
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Virtual Photographer
Jun 17, 2020 Ash Zade

What Apple’s Investment in Augmented Reality Means for Businesses

Let’s face it: Augmented reality (AR) is altering our day-to-day lives faster than anyone could have anticipated. According to an IDC report, global spending on AR is forecasted to accelerate from $12 billion last year to $72.8 billion in 2024. The IDC's Worldwide Augmented and Virtual Reality Spending Guide also demonstrates that global spending on AR devices and services will continue to grow strongly during the 2020 to 2024 projection period, attaining a five-year compound annual growth rate (CAGR) of 54%.
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