— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Augmented Reality
Featured
May 8, 2020 Svetla Pavlova

6 Brands Using Augmented Reality in eCommerce (and How You Can, Too)

If you run an ecommerce website, you’ve probably heard by now that augmented reality (AR) can help you sell products. But maybe, before the pandemic hit, investigating AR wasn’t high on your priority list. Now that your customers are shopping online more than ever before, it's the right time to check out what AR can do for you. 2026 Update: Threekit has evolved beyond 3D visualization and augmented reality. Today, Threekit is an AI Sales Agent built for manufacturers — guiding reps from needs analysis to a configured proposal in seconds. If you're a manufacturer selling complex products through a channel or your website, augmented reality is still relevant infrastructure. But the bigger question is how your sellers get from customer requirements to a valid quote. See how Threekit's AI Sales Agent works → ---
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Visual Commerce
May 6, 2020 Marc Uible

How to Overcome B2B Sales Objections with Visual Configuration

Selling isn’t for the weak-spirited.
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Virtual Photographer
May 4, 2020 John Wright

Selling Contract Furniture in Our Increasingly Digital World

While contract furniture buyers – from restaurants to offices to airports – have adopted increasingly digitized operations in recent years, the process of buying contract furniture often remains fairly analog.
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— More from the team
Product Configurator
Apr 21, 2020 Yana Myaskovskaya

Getting Ready for Your Project 4/6 – Team Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.
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Product Launch
Apr 16, 2020 Kiefer Uuksulainen

Ask Ash: Threekit Product Updates Spring '20

We sat down with Threekit product manager Ash Zade to discuss the highlights of our Threekit Spring '20 release. Check out some of Ash's favorite new features:
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Virtual Photographer
Apr 16, 2020 Marc Uible

The Next Generation of B2B Sales: How to Sell Virtually in 2022

We’re living in a time of rapidly accelerating change. Amidst the coronavirus pandemic, a new normal has emerged with the overnight growth of eCommerce sales.
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Virtual Photographer
Apr 14, 2020 Ben Houston

Announcing Configurable AR: The Next Generation of Online Shopping

Today, we are thrilled to announce the launch of Configurable Augmented Reality—Threekit customers can now simply let buyers visualize millions of product variations, in real time, from the comfort of their own homes.
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Augmented Reality
Apr 10, 2020 Deana Ward

Product Visuals for Magento with Threekit

Magento is one of the leading eCommerce platforms available today. Many brands and retailers depend on Magento to run their eCommerce storefronts.
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Apr 8, 2020 Hilary Murdock

Virtual Photoshoots: No Camera, No Problem

For this post, we’re “breaking the fourth wall” to write candidly about what we’re hearing directly from customers and prospects during the COVID-19 pandemic.
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Virtual Photographer
Apr 6, 2020 John Wright

How to Go Digital with 3D Product Images

With much of the country (and world) staying at home for the foreseeable future, retailers of all kinds are grappling with a new normal. One central tenet is that eCommerce has, for now, replaced brick-and-mortar for most buying scenarios.
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Virtual Photographer
Mar 27, 2020 Hilary Murdock

Introducing the Threekit Virtual Shopping Index

Our Virtual Shopping Index is our ongoing effort to monitor the COVID-19 crisis and its impact on commerce.
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Virtual Photographer
Mar 11, 2020 Deana Ward

8 eCommerce Pros Share Their Product Photography Secrets

If you’re selling online, your product images have a huge impact on your company’s overall performance. And while there’s plenty of information online about product photography techniques, lighting tips, equipment, costs, and more, what we didn’t see was a guide that broke down various product photography techniques by looking at real-life examples.
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