— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Virtual Photographer
Featured
Feb 5, 2020 Ben Houston

Virtual Photography: The Future of eCommerce Product Images

The world of commerce is rapidly evolving. From the increased competition from direct-to-consumer brands to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. And the simple truth is, that when it comes to product visuals, photography has not evolved enough to meet the demands of today’s fast-paced eCommerce market where buyers expect incredible visual experiences.
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Visual Commerce
Feb 4, 2020 Kiefer Uuksulainen

Sneak Peak: White-labeling and Version Control for Resellers

In anticipation of our upcoming Winter 2020 release, we are teasing a particularly exciting feature: white-labeling and version control for resellers. Your company may currently manage a configurator on your website for a better customer visualization experience, but how can you expand that to your valued network of dealers and resellers?
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Virtual Photographer
Jan 30, 2020 Hilary Murdock

The Ultimate eCommerce Product Image Guide for 2021

It’s hard to overstate the importance of visual content on an eCommerce website. In today's age, product imagery goes beyond product photos. It now includes more advanced formats like video, interactive 3D, and augmented reality, and has to do the work that was once done by physical products themselves: helping shoppers make a decision about whether or not to buy what you’re selling.
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— More from the team
Product Configurator
Jan 23, 2020 Marc Uible

11 Lessons From Brands Doing Product Customization

Until recently, most online retailers didn’t have the technology to make product customization feasible. Now that it’s possible to create real-time images and interactive 3D depicting shoppers’ customized products, many brands are taking advantage.
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Virtual Photographer
Jan 15, 2020 Hilary Murdock

How to Reduce eCommerce Returns

As part of our Visuals Make a Difference launch, we’re taking a close look at the problem of eCommerce returns and what retailers and shoppers can do to prevent them. Guide: Part 1: 6 Tips Guaranteed to Cut Return Rates for Retailers Part 2: 7 Easy Ways YOU (the online shopper) Cut Back on Product Returns
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Virtual Photographer
Jan 1, 2020 Joachim Klein

Announcing 'Visuals Make a Difference'

As a young company, we're always looking for innovative, differentiating ways to help our customers improve their product experiences. But it's not every day that we spy an opportunity to improve the world at large. That's why, when we started to read up on the growing epidemic of product returns and their negative impact on the environment, we felt compelled to get involved. Not because product returns are always "bad," but because, based on data, many of them are preventable.
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Product Configurator
Dec 17, 2019 Marc Uible

Why Your Board Will Be Asking About 3D Next Quarter

3D configuration and augmented reality used to be considered "futuristic" technologies, reserved solely for sci-fi films films and one's imagination. But these tools are here and ready for eCommerce brands and retailers to take advantage.
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Virtual Photographer
Dec 13, 2019 Travis Wasson

Case by Case: An Intro to Threekit Support

Nobody likes it when their software tools stop working. Today, Threekit's Director of Technical Support, Travis Wasson, provides an overview of the support team and how they can help you get back up and running when something isn't working as expected. What does Threekit Support do? Threekit support provides technical assistance with any questions or concerns you have with the Threekit platform. We assign an agent to provide 1:1 guidance and communication until your issue has been resolved. The agent provides regular updates on your cases, making sure you’re in the know on expected timelines, methods for resolution, and when a resolution has been reached.
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Product Configurator
Dec 10, 2019 Yana Myaskovskaya

Getting Ready for Your Project 3/6 – Material Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.
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Product Configurator
Dec 6, 2019 Hilary Murdock

The Green Promise of Visual Product Configuration Software

Returns are a serious problem in eCommerce. They cost retailers about 10 percent of their overall sales, and they’re increasingly something customers want to be free and easy. But the real cost of returns goes far beyond how they affect eCommerce retailers’ bottom lines.
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Product Configurator
Dec 3, 2019 Ben Houston

3D Configurators for Furniture

The online furniture industry is experiencing a boom. Sales are set to hit $44.5b by the end of 2019 and are poised to grow about 10% annually for the next several years. But online shopping for furniture poses risks for the shopper. Will that couch fit in the living room? Will the fabric match my club chairs? Can I actually see the custom updates that I'm making so I can be sure it's what I want?
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Virtual Photographer
Nov 19, 2019 Ben Houston

glTF vs FBX: Which format should I use?

FBX vs. glTF: What is the difference between these 3D model file formats and which fits best into your workflow? Both are widely used and can store 3D models. But it's their differences that guide their applications. 2026 Update: Threekit has evolved beyond 3D visualization. Today, Threekit is an AI sales agent built for manufacturers — guiding reps from needs analysis to a configured proposal in seconds. If you're a manufacturer selling complex products through a channel or your website, the 3D format question below is still relevant infrastructure. But the bigger question is how your sellers get from customer requirements to a valid quote. See how Threekit's AI Proposal Agent works →
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