Field notes on AI guided selling.

It’s a hotly debated topic when it comes to rendering 3D assets: Which file format is the “right” one? There are pros and cons depending on the user and intended application, and updates and innovations are cropping up all the time. This is the first in a 10-part series: "Ben Houston's Ultimate Guide to 3D File Formats." Over the next several weeks, we’ll be laying out the options, considerations, and necessary context to help you make the right file type choice for your needs. Ben Houston's Ultimate Guide to 3D File Formats Part 1: glTF Part 2: USD/USDZ Part 3: FBX 3D Part 4: OBJ 3D Part 5: STEP Part 6: glTF v. FBX 3D There is a new rich 3D model format in town called glTF, and it has been rising in prominence. This article will tell you everything you need to know about glTF, including what it is, why it was developed, and who is using it.

There’s a good chance you’ve seen a 3D-rendered image today. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, you’re likely to come across images created by the process known as 3D rendering. In fact, 3D-rendered images have become an important form of visual content for marketers, advertisers, content producers, and others.