— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Featured
Nov 13, 2019 Joachim Klein

Announcing Threekit's $20M Series A Funding

Today we're pleased to announce that Threekit has raised $20M in Series A financing, led by Shasta Ventures. Additional investors included Salesforce Ventures, former San Francisco 49ers Hall of Famer Steve Young, Marketo Co-Founder Phil Fernandez, and serial SaaS entrepreneur Godard Abel (G2, Steelbrick, and BigMachines).
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Product Configurator
Nov 11, 2019 Ben Houston

4 Things that Make Threekit's 3D Software Different

3D software occupies a specific niche where the ultimate in technology intersects with the ultimate in human creativity. It's Threekit's deep respect for the creators—the 3D artists—that helps to differentiate it from other offerings. Read about this legacy, as well as three other characteristics that make Threekit unique.
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3d Product Images
Nov 7, 2019 Ben Houston

Should you use the STEP file format?

Should you use the STEP/STP 3D file format? As is the case with all 3D file formats, it depends on what you're trying to do. In this article, we'll discuss the strengths and weaknesses of the STEP file format so you can decide if it's right for the task at hand.
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— More from the team
3d Product Images
Nov 1, 2019 Ben Houston

OBJ 3D File Format: When Should You Use It?

The Wavefront OBJ 3D format is the most widely adopted 3D model storage format. Understanding when and how to use it is essential to getting the most out of it.
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Virtual Photographer
Oct 31, 2019 Hilary Murdock

How & Why to Use SEO-Friendly Product Images

Great news, everyone: the eCommerce product images you’re already including on your site can help boost your performance in search (aka, boost your SEO, or search engine optimization). But there’s a good chance that the images on your site right now aren’t as SEO-friendly as they can be.
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3d Product Images
Oct 28, 2019 Ben Houston

When Should You Use the FBX 3D File Format?

What is the FBX file format, and is it the file type you need? Read on to find out what it is, and more importantly, when you should use it.
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Product Configurator
Oct 25, 2019 Marc Uible

Furniture brands: If you’re not doing these 4 things, you’re probably losing money

It's said that furniture is one of the hardest things to shop for because of all the considerations—size, finish, colorway, durability…the list goes on. That’s why furniture retailers have to provide the best shopping experience possible, or risk losing out. These 4 tips ensure furniture brands will stay on top of their game.
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Virtual Photographer
Oct 24, 2019 Svetla Pavlova

6 Ways Better Product Imagery Can Help Improve Your CX

As any eComm marketer knows, better customer satisfaction has long been correlated with higher revenue and greater profitability, and these are numbers you have the power to impact. When your customers can’t come into your brick and mortar store to shop, improvements to your online customer experience take on a new sense of urgency.
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Augmented Reality
Oct 23, 2019 Ben Houston

Should you use the USD and USDZ 3D file formats?

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is that it depends on what you're using it for. There are pros and cons to consider.
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Virtual Photographer
Oct 17, 2019 Ben Houston

Should you create 360º product images?

If you manage an eCommerce website, chances are you’ve considered adding 360º rotating images to your product pages. These images, which Amazon just started allowing on listings last year, give shoppers full control to view and manually rotate a product image in 360 degrees.
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Virtual Photographer
Oct 11, 2019 Ben Houston

CGI 101: Team Structure and Roles

Building any effective team from the ground up is a process. CGI teams have their own challenges, as they’re often comprised of generalists who cross multiple disciplines, as well as team members who specialize in one area.
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Oct 9, 2019 Ben Houston

Announcing the Threekit Platform

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