— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Augmented Reality
Featured
Nov 18, 2020 Marc Uible

Adding 3D and Augmented Reality for eCommerce to Your PIM

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. With more and more consumers doing the bulk of their shopping online, consumers are seeking additional confidence when making decisions. Providing immersive, user-friendly, interactive 3D experiences helps show them exactly what they’ll be purchasing while making them feel more in control. Threekit and inRiver have teamed up to provide eCommerce brands with those 3D and augmented reality (AR) experiences to increase online sales. In a recent conversation, Hilary Murdock, Lead Product Marketer at Threekit and Scott Bears, a Senior Sales Engineer at inRiver explained how they’re making that happen. The following is a summary of what they covered.
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Product Configurator
Nov 18, 2020 Matt Hobbs

Lovesac: The Ultimate Magento Product Configurator

What is the biggest challenge facing your Magento store?
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Product Configurator
Nov 17, 2020 Svetla Pavlova

Six Ways to Nail Digital Selling with Visual Configuration

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.
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— More from the team
Product Configurator
Nov 17, 2020 Travis Wasson

What You Need to Know about Magento Product Customization Extensions

In the digital age, online merchants on Magento have a wide array of e-commerce solutions and technologies they can leverage to attract first-time buyers and retain their loyal customers. Success in the current fiercely competitive e-commerce marketplace depends heavily on the robustness of your solutions. 3D configurations and Augmented Reality (AR) are the two most important technologies to streamline experiences and enhance loyalty.
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Virtual Photographer
Nov 13, 2020 Ken Hellberg

The Triple Bottom Line of Reducing eCommerce Returns

In eCommerce, approximately 20% of purchases are returned - nearly double the rate of in-store purchases. eCommerce returns also generate significantly higher waste than in-store returns. In fact, 10 percent of online returns are donated or incinerated. As a result, in the US alone returns lead to 5 billion pounds of landfill waste and 15 million tons of carbon emissions every year.
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Visual Commerce
Nov 13, 2020 Marc Uible

The Power of Product Visualization Along the Customer Journey

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. In today’s world of eCommerce, visuals are everything. 360 product viewers and 3D configurators are helping brands give their consumers what they want: an up-close look at what’s available. In a recent conversation, Hilary Murdock, Head of Product Marketing at Threekit, discussed the importance of visuals during a customer’s journey. Here is a summary of the key topics she touched on.
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Product Configurator
Nov 12, 2020 Slava Kovelman

8 Benefits of Using a Magento 2 Product Configurator

Having to compete against so many brands online is exhausting, right? But this doesn’t have to be the case. Even though the competition is inevitable, you can leverage robust solutions like product customizers for e-commerce to stand out from the crowd. How do you differentiate your store from the competition? Ensure all mission-critical operations work smoothly and cost-effectively. Then, simplify the complexities facing the customer online and deliver the best user experience. You need a Magento 2 product configurator (created with Threekit), to streamline operations and deliver great experiences.
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Product Configurator
Nov 11, 2020 Svetla Pavlova

Getting the Most Out of 3D and Augmented Reality for eCommerce

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. As the digital evolution continues, the way we market our businesses goes along with it. The need to leverage the latest online eCommerce technology is critical for staying relevant. Recently, three industry leaders from Threekit gathered for a virtual chat about how businesses like yours can transform their marketing with 3D visuals and augmented reality for eCommerce. Here’s what they discussed.
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Product Configurator
Nov 11, 2020 Ismail Karabulut

Made for Millennials: 3D Product Configurator Software

There’s been so much talk over the last few years about the importance of millennials in the consumer market. So in this article we’re going to give you the facts about why implementing online 3D product configurator software should form a key component in your strategy to attract this increasingly lucrative demographic.
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Product Configurator
Nov 10, 2020 Svetla Pavlova

3 Reasons Why Threekit is the Perfect SAP Configurator Tool

If you own an eCommerce store, you don’t have to be told that the landscape is more competitive than ever. But the good news is that there are more tools out there to help you win. A great way to showcase your products online and enhance your brand’s image is through a SAP configurator tool. This eCommerce platform and tool combination allows customers to manipulate and customize your products in real-time...meaning, your customers gain more confidence and buy more of your product.
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Product Configurator
Nov 9, 2020 Michael Lorenz

6 Industries that Benefit from 3D Product Visualization

Every so often, product marketing experiences an epic breakthrough—and in a few short years, consumers can’t imagine shopping without it. Take, for example, Amazon’s “Look Inside” feature for the books they sell. There was once a time when shoppers accepted the fact that they couldn’t glance at the contents of a book before purchasing it online. Today? That idea is unthinkable.
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Virtual Photographer
Nov 9, 2020 Hilary Murdock

Why Product Visualization Will Be More Important Than Ever in 2021

In March 2020, life as we know it changed as governments worldwide issued stay-at-home orders in a bid to slow down the Coronavirus. This move had a significant impact on people and businesses as well. One of the most notable aspects that came about as a result of the pandemic was the move to e-commerce and online platforms.
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