— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Virtual Photographer
Featured
Aug 27, 2020 Marc Uible

3D Product Photography Platforms: The Future of eCommerce Imagery

When you visit an online store, images are the element most likely to draw you in and capture your imagination. This isn’t simply conjecture—83% of shoppers point to product images as the number one factor impacting their purchase decision. And those shoppers also expect to see at least 8 images per product page. In short, ecommerce websites need more images of higher quality than they ever have before. For these reasons, 3D product photography platforms (also referred to as virtual product photography) are emerging as the ideal product image photography solution for growing brands and B2B businesses alike.
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Virtual Photographer
Aug 24, 2020 Matt Hobbs

Salesforce eCommerce Integration: Managing 3D Visuals Across Clouds

As customers walk into a retail store, they tend to hold products, see them from various angles, and try them out (depending on the category). When it comes to eCommerce, businesses usually rely on product images to sell, but that doesn’t go far enough to address today’s customer expectations. The good news is that you have options with Salesforce eCommerce integrations.
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Virtual Photographer
Aug 21, 2020 Slava Kovelman

8 Reasons to Try a Virtual Product Photography Platform

In the world of eCommerce, the caliber of your product visuals can set your brand apart. Especially now that customers are largely unable to check out products up-close in a store or at a convention, they want high-quality, realistic representations of products before they make a purchase.
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— More from the team
Product Configurator
Aug 18, 2020 Katy Collins

Why You Should Add a 3D Product Customizer to Your WooCommerce Site

WooCommerce has become a popular choice for eCommerce because it’s a free, open-source eCommerce plugin for Wordpress. This means anyone can modify, audit, and extend the code. It is also user-friendly, as it doesn’t need you to be an expert in launching an online store.
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Product Configurator
Aug 6, 2020 Hilary Murdock

10 Brands Using Online Product Configurators to Boost Sales

Giving shoppers the opportunity to customize purchases in real-time used to be an added benefit. However, the seismic shift in how people are shopping now has increased demand for this. Customers now need, and increasingly expect, the ability to choose, customize, and personalize their items online before proceeding to checkout. An online product configurator enables just that.
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Virtual Photographer
Jul 29, 2020 Kent Smith

6 Basics of 3D and AR for eCommerce

Visual eCommerce has changed customer expectations about online shopping. It uses augmented reality (AR) and 3D visuals embedded on website pages and mobile apps to give customers a graphical, interactive representation of products.
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Virtual Photographer
Jul 27, 2020 Matt Gorniak

Threekit Launches Salesforce Visual Configurator for Salesforce CPQ

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Jul 24, 2020 Ash Zade

Why You Shouldn’t Try Try-On AR...but You Should Try Configurable AR

In the past several years, a number of major brands like Gucci and Sephora have rolled out augmented reality retail tools that let users virtually try on products like sneakers or lipstick from the comfort of their own homes.
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Augmented Reality
Jul 23, 2020 Svetla Pavlova

How 4 Tech Leaders Are Using 3D and AR and What it Means for You

The use of Augmented Reality (AR) and the 3D visualization has shown an immense increase in the past year. Today, businesses are using these technologies to display their products on eCommerce sites as well as for marketing to consumers at large.
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Virtual Photographer
Jul 20, 2020 Hilary Murdock

Want to Win Over Gen Z Shoppers? Consider Virtual eCommerce

As Gen Zers enter the workforce and build their spending power, eCommerce companies must adopt a digital-first mindset if they want to reach this key demographic.
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Virtual Photographer
Jul 16, 2020 Marc Uible

5 Ways eComm Stores Can Win in the Age of Infinite Scrolling

With the availability of numerous eCommerce stores, online customers have a number of options to choose from. But what guides their decision-making when it comes to choosing the best store of them all? Can you guess?
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Virtual Photographer
Jul 14, 2020 Deana Ward

4 Ways to Reduce eCommerce Returns During COVID-19

In December of 2019, we made a commitment to help decrease product returns and challenged online retailers to take serious steps toward reducing their carbon emissions. Back in January, return rates were spiking and were predicted to increase throughout 2020. But then, everything changed in light of the pandemic. Returnly, whose platform managed returns for DTC brands, a 21% drop in eCommerce return rates in the weeks following mandated shutdowns across the country.
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