Threekit Blog | Visual Commerce (22)

Virtual Photographer

Sep 10, 2020 Deana Ward

Guidelines for Taking Aesthetic Product Image Photography

eCommerce is more competitive than ever, and how you present your product to your visitors can have a significant impact on sales. So, when it comes to product photography for eCommerce, you’ll want to do your best in putting your best foot—er, photo—forward.

Product Configurator

Sep 4, 2020 Deana Ward

3 Ways Online 3D Product Configurators Green the Product Lifecycle

eCommerce is badly in need of a green makeover. Online retailers have long been searching for ways to decrease waste and reduce carbon emissions in their operations, and COVID-19 has only made the situation worse. From the burden of product returns to demand miscalculations and manufacturing surpluses, eCommerce churns out far too much waste, and retailers need to do something about it.

Virtual Photographer

Aug 31, 2020 Catherine McLean

The Future State of Product Visualization in Commerce

Threekit Perspectives This blog post is part of our Threekit Perspectives series, a platform for our trusted partners to share their expertise with our audience. This post is based on a recent webinar with Threekit and Corra. Corra’s Executive Creative Director, Cat McLean joined Threekit’s VP of Marketing, Marc Uible to discuss current and future industry trends around visualization and digital experience.

Virtual Photographer

Aug 27, 2020 Marc Uible

3D Product Photography Platforms: The Future of eCommerce Imagery

When you visit an online store, images are the element most likely to draw you in and capture your imagination. This isn’t simply conjecture—83% of shoppers point to product images as the number one factor impacting their purchase decision. And those shoppers also expect to see at least 8 images per product page. In short, ecommerce websites need more images of higher quality than they ever have before. For these reasons, 3D product photography platforms (also referred to as virtual product photography) are emerging as the ideal product image photography solution for growing brands and B2B businesses alike.

Virtual Photographer

Aug 24, 2020 Matt Hobbs

Salesforce eCommerce Integration: Managing 3D Visuals Across Clouds

As customers walk into a retail store, they tend to hold products, see them from various angles, and try them out (depending on the category). When it comes to eCommerce, businesses usually rely on product images to sell, but that doesn’t go far enough to address today’s customer expectations. The good news is that you have options with Salesforce eCommerce integrations.

Product Configurator

Aug 18, 2020 Katy Collins

Why You Should Add a 3D Product Customizer to Your WooCommerce Site

WooCommerce has become a popular choice for eCommerce because it’s a free, open-source eCommerce plugin for Wordpress. This means anyone can modify, audit, and extend the code. It is also user-friendly, as it doesn’t need you to be an expert in launching an online store.

Virtual Photographer

Jul 29, 2020 Kent Smith

6 Basics of 3D and AR for eCommerce

Visual eCommerce has changed customer expectations about online shopping. It uses augmented reality (AR) and 3D visuals embedded on website pages and mobile apps to give customers a graphical, interactive representation of products.

Virtual Photographer

Jul 27, 2020 Matt Gorniak

Threekit Launches Salesforce Visual Configurator for Salesforce CPQ

Augmented Reality

Jul 23, 2020 Svetla Pavlova

How 4 Tech Leaders Are Using 3D and AR and What it Means for You

The use of Augmented Reality (AR) and the 3D visualization has shown an immense increase in the past year. Today, businesses are using these technologies to display their products on eCommerce sites as well as for marketing to consumers at large.

Virtual Photographer

Jul 20, 2020 Hilary Murdock

Want to Win Over Gen Z Shoppers? Consider Virtual eCommerce

As Gen Zers enter the workforce and build their spending power, eCommerce companies must adopt a digital-first mindset if they want to reach this key demographic.

Virtual Photographer

Jul 16, 2020 Marc Uible

5 Ways eComm Stores Can Win in the Age of Infinite Scrolling

With the availability of numerous eCommerce stores, online customers have a number of options to choose from. But what guides their decision-making when it comes to choosing the best store of them all? Can you guess?

Virtual Photographer

Jul 14, 2020 Deana Ward

4 Ways to Reduce eCommerce Returns During COVID-19

In December of 2019, we made a commitment to help decrease product returns and challenged online retailers to take serious steps toward reducing their carbon emissions. Back in January, return rates were spiking and were predicted to increase throughout 2020. But then, everything changed in light of the pandemic. Returnly, whose platform managed returns for DTC brands, a 21% drop in eCommerce return rates in the weeks following mandated shutdowns across the country.