— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— Topic

Visual Commerce

New Trends for Mid-Market and Enterprise eCommerce

Online shopping experiences are rapidly changing, especially because of Covid-19. Amazon has gotten ahead of the rest of the world in the eCommerce game, but there are software solutions that are making it possible to compete effectively with Amazon head-to-head. New ecommerce trends are emerging and 3D interactive shopping is in the top 3 new trends according to Forbes.
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6 Social Media Tips for Furniture Brands Selling B2B

As a furniture and home goods brand that also sells to businesses commercial purposes, you have a very important mission: To make any space feel like a home. Some of the biggest brands in the world are amazing at doing this. Chalk Ink, Ace Hardware, and, of course, IKEA to name a few. However, your business can be any size, and your goal on social media should remain the same. You want to inspire your B2B customers to create space that fits them.
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How B2B Businesses Can Leverage 3D Configuration and Augmented Reality

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.
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How Shopify 3D Product Customization Boosts Sales

With the recent health crisis pushing retailers to expand their brick-and-mortar stores online, Shopify merchants have to rethink their strategies to fend off new competitors and boost sales. Virtual sales through 3D product customization is emerging as an ideal differentiator that unlocks sales opportunities for Shopify merchants. According to Shopify's internal data, leveraging 3D and AR can increase conversion by up to 250%.
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Exploring an eCommerce Returns Solution

Advances in eCommerce have created a world of benefits for the consumer, but eCommerce product returns are a big problem for every party involved. In fact, eCommerce product returns occur up to 40% of the time. Compare that to in-store products returns, which are less than 5-10%. While the idea of having nearly any available product shipped directly to our doorsteps sight-unseen was inconceivable just a few short decades ago, we also hadn’t considered how to ensure that consumers know what they’re getting and are therefore, most likely to keep it. While offering free returns has been a common perk marketed by eCommerce operations for the past few years, those who choose to take that route are taking a big blow to their image and bottom line when consumers have second thoughts.
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Visual Product Configuration: Bridge the Gap Between In-store & eComm

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.
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Shopify 3D Product Configurator Highlight: Custom Fantasy Rings

A Shopify 3D product configurator can prove to be a game-changer for small businesses. A product configurator is an interactive online tool that allows patrons to view your products in 3D from any side, while allowing them to change details of the item, such as font, texture, color, size, etc., in a way that is specific to them. We’ll break down how a Shopify product customizer can help your business stay ahead of the pack, by looking at a case study of Custom Fantasy Rings.
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Products that Need 360 Spin Images for eCommerce

360 spin images for eCommerce come with a wealth of benefits for online retailers, but some products lend themselves to this marketing tool more than others. To determine what those products may be, it helps to put yourself in the consumer’s shoes. When and why would you prefer to get a full, 360-degree view of the item you’re considering to purchase? We’ll dive deeper into those scenarios later, but to start let’s talk about how the need for a 360 product viewer came to be a key ingredient for online marketing plans.
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Kashiyama: A Magento Product Customization Success Story

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.
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Three Ways to Upgrade Your eCommerce Experience with BigCommerce AR

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.
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Threekit and Lovesac Partner to Help the Planet Through Virtual Shopping and 3D

A Partnership to Promote Sustainability and Reduce Environmental Waste A not so fun fact: Ecommerce product returns last year led to 5 billion pounds of waste and 15 million tons of CO2 emissions. Unfortunately, as ecommerce sales increase during COVID-19, this problem is only growing.
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3D for Agencies: Why You Need a 3D Product Configuration Partner

As eCommerce takes off in unprecedented fashion, 3D product customization and augmented reality have become integral parts of an innovative online business model. As an agency tasked with developing creative solutions as well as driving traffic and sales for your clients, you've likely started to encounter the challenge of how to generate 3D and AR product experiences. These capabilities are complex, requiring specific skillsets...they don't just come off the shelf. The solution? Find yourselves a 3D product configuration partner. Here, we explore why outsourcing 3D product configuration is the optimal choice for creating best-in-breed websites for your clients.
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