Threekit Blog | Visual Commerce (24)

Product Configurator

Apr 21, 2020 Yana Myaskovskaya

Getting Ready for Your Project 4/6 – Team Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.

Virtual Photographer

Apr 16, 2020 Marc Uible

The Next Generation of B2B Sales: How to Sell Virtually in 2022

We’re living in a time of rapidly accelerating change. Amidst the coronavirus pandemic, a new normal has emerged with the overnight growth of eCommerce sales.

Augmented Reality

Apr 10, 2020 Deana Ward

Product Visuals for Magento with Threekit

Magento is one of the leading eCommerce platforms available today. Many brands and retailers depend on Magento to run their eCommerce storefronts.

Virtual Photographer

Mar 27, 2020 Hilary Murdock

Introducing the Threekit Virtual Shopping Index

Our Virtual Shopping Index is our ongoing effort to monitor the COVID-19 crisis and its impact on commerce.

Virtual Photographer

Feb 24, 2020 Hilary Murdock

Nail your eCommerce product images with this strategy (+ 17 fail-proof tips).

Images play a huge role in the success of an eCommerce website. They can impact conversion rates, return rates, and even the number of people who actually see your merchandise. Obviously, with so much at stake, it’s important to get your eCommerce images exactly right–which means you have to master not just product photography, but also planning and some post-shoot optimization. Here, we lay out a can’t-lose strategy to ensure your eCommerce images are up to the task of boosting your conversion rate, lowering your return rate, and creating an overall high-quality experience for customers who visit your site.

Virtual Photographer

Feb 5, 2020 Ben Houston

Virtual Photography: The Future of eCommerce Product Images

The world of commerce is rapidly evolving. From the increased competition from direct-to-consumer brands to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. And the simple truth is, that when it comes to product visuals, photography has not evolved enough to meet the demands of today’s fast-paced eCommerce market where buyers expect incredible visual experiences.

Visual Commerce

Feb 4, 2020 Kiefer Uuksulainen

Sneak Peak: White-labeling and Version Control for Resellers

In anticipation of our upcoming Winter 2020 release, we are teasing a particularly exciting feature: white-labeling and version control for resellers. Your company may currently manage a configurator on your website for a better customer visualization experience, but how can you expand that to your valued network of dealers and resellers?

Virtual Photographer

Jan 30, 2020 Hilary Murdock

The Ultimate eCommerce Product Image Guide for 2021

It’s hard to overstate the importance of visual content on an eCommerce website. In today's age, product imagery goes beyond product photos. It now includes more advanced formats like video, interactive 3D, and augmented reality, and has to do the work that was once done by physical products themselves: helping shoppers make a decision about whether or not to buy what you’re selling.

Product Configurator

Jan 23, 2020 Marc Uible

11 Lessons From Brands Doing Product Customization

Until recently, most online retailers didn’t have the technology to make product customization feasible. Now that it’s possible to create real-time images and interactive 3D depicting shoppers’ customized products, many brands are taking advantage.

Virtual Photographer

Jan 15, 2020 Hilary Murdock

How to Reduce eCommerce Returns

As part of our Visuals Make a Difference launch, we’re taking a close look at the problem of eCommerce returns and what retailers and shoppers can do to prevent them. Guide: Part 1: 6 Tips Guaranteed to Cut Return Rates for Retailers Part 2: 7 Easy Ways YOU (the online shopper) Cut Back on Product Returns

Virtual Photographer

Jan 1, 2020 Joachim Klein

Announcing 'Visuals Make a Difference'

As a young company, we're always looking for innovative, differentiating ways to help our customers improve their product experiences. But it's not every day that we spy an opportunity to improve the world at large. That's why, when we started to read up on the growing epidemic of product returns and their negative impact on the environment, we felt compelled to get involved. Not because product returns are always "bad," but because, based on data, many of them are preventable.

Product Configurator

Dec 10, 2019 Yana Myaskovskaya

Getting Ready for Your Project 3/6 – Material Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.