Threekit Blog | Virtual Photographer (18)

Augmented Reality

Mar 19, 2021 Christian Pieper

Is augmented reality an effective tool for eCommerce?

Consumers today are craving highly visual online shopping experiences. Showcasing products in real-life environments via augmented reality (AR) certainly seems like it would meet that criteria. But is AR an effective tool for eCommerce? We’ve all seen AR apps used to share fun, whimsical animations with friends and family but AR has far more potential than a few laughs. Think about it. With high-quality 3D visuals, AR gives consumers a chance to envision real, tangible products right in their own space. This gives them even more confidence than being able to browse a store’s physical inventory at a brick-and-mortar location.

Augmented Reality

Mar 19, 2021 Christian Pieper

What's the best AR app for eCommerce?

In digital marketing, Augmented Reality (AR) has been all the rage for quite some time now, and for good reason. But what’s the best AR app for eCommerce? There are plenty of variables to take into consideration when rating the AR apps available to digital marketers but before we dive in, let’s take a look at what AR is and why it’s so critical for eCommerce today.

Virtual Photographer

Mar 18, 2021 Svetla Pavlova

Your Guide to ROI in 3D & AR

If everyone had unlimited time and money, pretty much every eCommerce website would have 3D and AR-enabled customer experiences. Why? Because they're cool and the evidence is clear that they improve site performance metrics. So the operative question becomes: are the results worth the cost? To answer that question, Threekit's Christian Pieper wrote a guide to ROI in 3D & AR applications for commerce called "What can can't 3D & AR do for you?" The guide includes hard data from independent research, describing and quantifying the benefits provided by implementing these technologies. We don't want to spoil anything, but we'll just say this: it's likely you're underestimating their value. An excerpt is published here.

Product Configurator

Mar 18, 2021 Katy Collins

Sapphire Balconies: New Heights in Architectural Configuration

Sapphire Balconies, already the leaders in modular balcony construction, have partnered with Threekit to support COACH, an innovative new tool for designing and specifying balconies. COACH makes it easier than ever for designers, architects, builders, and everyone else to design custom, compliant balconies, as well as the necessary design outputs for manufacturing. That makes COACH a perfect example of how Threekit makes it possible for smart companies to transform the way business is done. Let's take a look.

Product Configurator

Mar 10, 2021 Christian Pieper

ZDNET: Threekit + TaylorMade are innovating eCommerce experience

At Threekit, we help our clients build amazing eCommerce customer experiences mostly because it's really fun to watch it transform our clients' online business. We don't do it for recognition, but we'd be lying if we said it doesn't feel nice to be appreciated. That's why we were thrilled today to see our collaboration with TaylorMade Golf featured in an article by ZDNet contributor and Salesforce Evangelist Brian Solis called "2021: The year that 3D and augmented reality for commerce cashes in."

Virtual Photographer

Mar 4, 2021 Christian Pieper

2021: The Year of 3D

Posted here is an excerpt of a new piece by Threekit's VP of Marketing, Marc Uible entitled: "Gradually, and then Suddenly." In the piece, Marc outlines a number of key facts drawn from validated research into customer and business behavior online. From those facts, he shows an inevitible consequence: the coming proliferation of online customer experiences powered by high-end 3D visuals and augmented reality applications. Marc shows a number of compelling examples of brands leading on the edge of this trend and invites all brands to consider how they can ride this wave and not be capsized by it.

Virtual Photographer

Mar 3, 2021 Matt Gorniak

Announcing Threekit’s Advisory Board

The past year has been a transformative one for eCommerce and business sales organizations. COVID-19 has added an element of urgency for businesses grappling with how to get ahead in the swiftly evolving digital commerce landscape. When we talk to customers and prospects alike, they’re asking a lot of the same questions: How do we better immerse our customers in our products online? How do we sell effectively when everyone is remote? How do we remove complexity from our process to focus on the things that really matter?

Virtual Photographer

Mar 1, 2021 Christian Pieper

Video: Threekit featured by LVMH's La Maison des Startups program

Moët Hennessy Louis Vuitton, more commonly known as LVMH, is the company behind many of the world's largest and most successful luxury retail brands including Louis Vuitton, Dior, and Sephora. As part of their effort to identify and support emergent brands, LVMH runs an accelerator program in Paris called "Les Maison des Startups."

Product Configurator

Feb 19, 2021 Matt Hobbs

Brasseler: A Premier 3D Configurator for Premier Medical Devices

The medical device field is highly complex. A simple online purchasing experience like a 3D configurator for medical devices is a welcome advance in the industry. The leading marketing teams in the category are providing that. While they can’t change the technology, they can certainly make shopping for businesses as easy as possible with visual, interactive experiences.

Virtual Photographer

Feb 17, 2021 Marc Uible

Threekit Partners with Showpad to Enhance Sales with 3D and AR

Sales teams can now present immersive product experiences directly from the leading sales enablement platform.

Product Configurator

Feb 15, 2021 Katy Collins

Check out Newbery's gorgeous new online product customizer.

Newbery Cricket, batmakers since 1919, has partnered with Threekit to support a new series of bats and shoes. Now, for the first time ever, cricketers all over the world have a place they can go online to build and personalize their own custom equipment. Let's take a look.

Product Configurator

Jan 29, 2021 Michael Lorenz

Can you Customize Products on Shopify? Yes, and You Should.

Product customization is critical for eCommerce. Why is product customization important? The answers are too many to count but here we’ll take a deep dive into a few of the most significant benefits to enabling consumers to find exactly what they want.