Threekit Blog | Virtual Photographer (18)

Virtual Photographer

Jun 8, 2020 Deana Ward

Top Innovation Trends in Retail That Are Transforming the Way We Shop

It’s becoming harder to compete as the innovation gap of companies that are thriving online and those that are not continues to divide every year. The past decade has seen unprecedented innovation in eComm that is not only changing the way consumers shop, but what customers expect out of the shopping experience. With companies offering same-day shipping, try-it-before-you-buy programs, and personalized stylists, eComm leaders have an intimate understanding that it’s the customer’s experience that separates those that will just survive from those who will thrive in the future. Let's take a look at a few of the top innovation trends in retail transforming the way we shop.

Virtual Photographer

May 22, 2020 Ben Whitmer

Why B2B Sales Teams Are Using 3D Configuration and Augmented Reality

Selling physical products and solutions to businesses has always been a challenge. However, the COVID-19 pandemic has created a whole new set of obstacles that B2B sales teams have to overcome to meet with potential customers. However, not all marketers are facing the same challenges. The smartest B2B sales teams are using a combination of 3D configuration and augmented reality technologies to conduct virtual sales calls.

Product Configurator

May 20, 2020 Ben Houston

What is parametric configuration?

Parametric configuration is one type of configuration available in software that generates 3D visuals.

Virtual Photographer

May 4, 2020 John Wright

Selling Contract Furniture in Our Increasingly Digital World

While contract furniture buyers – from restaurants to offices to airports – have adopted increasingly digitized operations in recent years, the process of buying contract furniture often remains fairly analog.

Product Configurator

Apr 21, 2020 Yana Myaskovskaya

Getting Ready for Your Project 4/6 – Team Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.

Virtual Photographer

Apr 16, 2020 Marc Uible

The Next Generation of B2B Sales: How to Sell Virtually in 2022

We’re living in a time of rapidly accelerating change. Amidst the coronavirus pandemic, a new normal has emerged with the overnight growth of eCommerce sales.

Virtual Photographer

Apr 14, 2020 Ben Houston

Announcing Configurable AR: The Next Generation of Online Shopping

Today, we are thrilled to announce the launch of Configurable Augmented Reality—Threekit customers can now simply let buyers visualize millions of product variations, in real time, from the comfort of their own homes.

Augmented Reality

Apr 10, 2020 Deana Ward

Product Visuals for Magento with Threekit

Magento is one of the leading eCommerce platforms available today. Many brands and retailers depend on Magento to run their eCommerce storefronts.

Virtual Photographer

Apr 6, 2020 John Wright

How to Go Digital with 3D Product Images

With much of the country (and world) staying at home for the foreseeable future, retailers of all kinds are grappling with a new normal. One central tenet is that eCommerce has, for now, replaced brick-and-mortar for most buying scenarios.

Virtual Photographer

Mar 27, 2020 Hilary Murdock

Introducing the Threekit Virtual Shopping Index

Our Virtual Shopping Index is our ongoing effort to monitor the COVID-19 crisis and its impact on commerce.

Virtual Photographer

Mar 4, 2020 Matt Hobbs

Interactive 3D: Know When You're Ready, Know What to Do

Interactive 3D uses WebGL technology to render 3D images of products that shoppers can interact with – think spin, turn and zoom in. Interactivity is impactful in eCommerce: research shows that the ability to interact with product imagery boosts customer trust. Importantly, the ability to manipulate images is three times more effective at building trust than the ability to change an item’s color. Given the promise of this technology and its ability to deliver a better customer experience, you may be wondering how to know when you're ready for interactive 3D and what to do when you're ready. This guide explores why a business should pursue this 3D technology and provides simple steps to get there.

Virtual Photographer

Feb 24, 2020 Hilary Murdock

Nail your eCommerce product images with this strategy (+ 17 fail-proof tips).

Images play a huge role in the success of an eCommerce website. They can impact conversion rates, return rates, and even the number of people who actually see your merchandise. Obviously, with so much at stake, it’s important to get your eCommerce images exactly right–which means you have to master not just product photography, but also planning and some post-shoot optimization. Here, we lay out a can’t-lose strategy to ensure your eCommerce images are up to the task of boosting your conversion rate, lowering your return rate, and creating an overall high-quality experience for customers who visit your site.