Announcing Configurable AR: The Next Generation of Online Shopping
Today, we are thrilled to announce the launch of Configurable Augmented Reality—Threekit customers can now simply let buyers visualize millions of product variations, in real time, from the comfort of their own homes.
In the midst of these uncertain times, the Threekit team has been blown away by the positive response from our customers. COVID-19 has forced eCommerce and B2B buyers online, and those companies that offer a more visually engaging customer experience have been able to sell more.
One area that we noticed could be improved to drive even more sales for our customers is augmented reality.
Most of us haven't been able to meet in person over this last year, so more than ever, the ability for customers to explore and/or "try on" your product in greater detail in their space is crucial.
In the past, to showcase configurable products online, retailers had to create new technical specifications and three-dimensional (3D) files for every color, material, and feature that a product might be available in. This is, to say the least, difficult.
Now, with Threekit Configurable AR, Threekit automatically generate 3D files for every customization on iOS and Android devices, allowing you to easily deliver a premium shopping experience. Customers can see exactly what they have personally customized in the context of their own space, and no longer have to depend on a single 3D model to represent what they’re looking for.
The future of AR is bright, as shoppers are adopting this technology quickly. According to Gartner, 100 million consumers will shop using AR technology by 2020. Due to the recent developments of the global COVID-19 pandemic, that number is only expected to grow as more people depend on online shopping. Companies such as Apple, Shopify, and Niantic, have all recently made announcements that would help people integrate AR experiences into their everyday lives.
As businesses adapt to the impacts of COVID-19, beautiful and efficient online product visualization has never been more important. The way that people experience, learn about, and purchase products today will have a lasting impact on what they expect from businesses in the future.
We’re so excited to introduce our configurable AR feature to help our customers create a high-quality online shopping experience.