— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Virtual Photographer
Featured
Oct 26, 2020 Ismail Karabulut

A Short Guide to Photorealistic Product Rendering

Every brand with a substantial inventory could use high-quality virtual photography. Online consumers not only want to be able to see every possible variation of a product—they deserve to. And with recent developments in digital marketing technology, showcasing every color, texture, and variation of products is easier and more affordable than ever.
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Product Configurator
Oct 22, 2020 Tyler Hausen

How to Shop for a Product Configuration Tool

If you’re in the market for a product configurator you know that there’s a world of options out there. As with any other business decision, the more informed you are the better the outcome will be. While the upfront costs of a product configuration tool may appear intimidating at first glance, there are certain features, functions, and overall attributes that can protect your bottom line in the long run. In other words, it’s well worth the investment.
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Product Configurator
Oct 22, 2020 Matt Hobbs

What is a Web-Based Product Configurator?

Every business that deals in tangible products can’t afford not to give potential customers an up-close look at what they’re selling. Today, more than ever, people are doing most, if not all, of their shopping online and they’ve come to expect a digital experience that shows them what they’re buying. A web-based product configurator makes that possible. But what is a web-based product configurator, exactly?
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— More from the team
Product Configurator
Oct 21, 2020 Katy Collins

Why You Should Use a WooCommerce 3D Product Configurator

If you’re reading this, you know the eCommerce sector is highly competitive. But don’t worry. You can outdo the competition using product configurators to customize offerings and personalize experiences.
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Product Configurator
Oct 21, 2020 Marc Uible

7 Product Customizers That Raise the Bar

Product customizers—software that enables customers to customize products to fit their own needs and preferences—are seeing a huge uptake by manufacturers and retailers. The Configurator Database, a project dedicated to tracking the use of customization software, currently lists 1359 configurators used by 420 brands in 17 industries.
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Oct 20, 2020 Marc Uible

Threekit is Named Winner of the 19th Annual Chicago Innovation Awards

On October 20, 2020, The Threekit Virtual Photographer™️ was named a Chicago Innovation Award winner. The Chicago Innovation Awards, celebrating it's 19th year, is the Chicago region’s foremost recognition of the most innovative new products or services brought to market each year.
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Product Configurator
Oct 20, 2020 Ben Houston

How to Build a Product Configurator

So your ecommerce store needs a product configurator—a digital tool that configures 3D models of complex products in real-time. This technology has proven invaluable for retailers looking for a more engaging customer experience and a more streamlined sales process. How do you make it happen?
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Virtual Photographer
Oct 19, 2020 Ryan Gould

5 Ways Augmented Reality for Products Drives B2B Sales

Threekit Perspectives
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Product Configurator
Oct 14, 2020 Michael Lorenz

12 Reasons to Use Product Customization Software

Product customization software gives customers the ability to customize products to better meet their own preferences and requirements. They’re intuitive and fun to use and they can form a central part of any e-commerce seller’s customer experience strategy.
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Product Configurator
Oct 13, 2020 Hilary Murdock

Three Brands Breaking Through with a Magento Product Customizer

Shopping habits have been changing rapidly in the last few years and 2020 was undoubtedly the year in which e-commerce, as an alternative to in-person shopping, became the preferred choice of consumers. Product configurator technology, previously considered a nice-to-have addition to the e-commerce experience, is becoming a must-have as retailers try to recreate the in-person store experience online.
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Product Configurator
Oct 13, 2020 Svetla Pavlova

4 Fashion Retailers Using Online Product Configurator Software

Fashion is probably the most important way to express yourself and retailers are starting to take self-expression seriously by building customization and personalization into their product ranges. Coupled with a reaction against fast-fashion, the move towards bespoke, one-of-a-kind garments is a major trend that fashion e-commerce retailers need to capitalize on.
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Virtual Photographer
Oct 12, 2020 Slava Kovelman

Why Augmented Reality Product Demos Are Changing the Game

Augmented reality (AR) isn’t new; the term was coined in 1990 by the aerospace industry, but its popularity has increased in recent years.
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