— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Virtual Photographer
Featured
Oct 5, 2020 Tyler Hausen

A Beginner’s Guide to Product Photography Software

The world can change in a day. The eCommerce world can change in a millisecond. But product photography software? That can transform your entire business in an instant.
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Product Configurator
Oct 2, 2020 Matt Hobbs

Turning Tables: Online Furniture Configurators and Augmented Reality

Furniture and homeware sellers were some of the first businesses to introduce product customization at scale, albeit in pretty basic ways. Modular furniture or the ability to add predefined components to items like closets or kitchen furniture gave shoppers some autonomy in the design process.
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Virtual Photographer
Oct 2, 2020 Hilary Murdock

Product Visualization Software: It's More than Just Imagery

Flawless 3D product visualization still looks a bit like something out of a science fiction movie, so it’s easy to assume that the chief selling point is the “wow” factor. But if the technology were only about twirling images around in cyberspace, eCommerce companies would have lost interest a long time ago.
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— More from the team
Product Configurator
Oct 1, 2020 Ismail Karabulut

Online Interactive Configurators Are The Gold Standard For Jewelry

There’s a lot of good news for jewelry and watch e-commerce. More consumers are happy to shop online, even for high-value jewelry items, than they were five years ago. This development was made clear by the two-fold increase in online jewelry sales across the US and Western Europe in 2019 alone.
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Product Configurator
Sep 30, 2020 Ash Zade

How Online Configurator Software Enables “Product Explosion” Views

Online configurator software is a technological bridge builder spanning the gap between in-store and online shopping experiences, between customer expectations and seller deliverability.
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Virtual Photographer
Sep 29, 2020 Svetla Pavlova

How a Product Photography Platform Will Supercharge Your Marketing

Although social media trends and easy online accessibility makes it feel like digital marketing can be simple and straightforward, planning your marketing and product photography beforehand can truly help take your business to the next level.
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Virtual Photographer
Sep 29, 2020 Matt Gorniak

Threekit is Now the World's Largest Product Photographer

The Threekit Virtual Photographer™️ is on track to create over 10 million product images this year - making it the largest virtual product photographer in the world - at fraction of the cost and time of traditional photography.
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Virtual Photographer
Sep 28, 2020 Svetla Pavlova

Traditional Photography vs. 3D Product Photography for eCommerce

In a world where either you’re going viral or being forgotten, you can’t put a price on the best version of product photography—which can be the lever your company needs to take its website to the next level.
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Product Configurator
Sep 25, 2020 John Wright

Online 3D Configurators Are The Future of Construction eCommerce

The construction industry is increasingly adopting the use of online 3D configurators both for retail and trade customers. Configurator technology makes perfect sense for this sector—giving customers the ability to design and customize their builds allows them to create structures without the need or the expense of hiring architects straight away.
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Product Configurator
Sep 24, 2020 John Wright

The 9 Surprising Business Benefits of Online Product Customization

Quick experiment: think about the last time you were given a gift that you loved. There’s a good chance that part of why it made you so happy was the feeling it was chosen “just for you” or the giver had taken your preferences into account. Now compare that to a gift that clearly hadn’t been purchased with you so specifically in mind. Gifts of the second kind produce a much less intense emotional response.
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Product Configurator
Sep 23, 2020 Ben Houston

Inside Threekit: Product Configurators for 3D Artists

Threekit is the perfect tool for 3D artists and CG supervisors to achieve marketing approved product representations, for both virtual photography and 3D configuration. We use tools, techniques, and workflows you already know to make the process simple, efficient and effective. If you’re ready to give your products the look they deserve, we’re here to help make that happen.
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Virtual Photographer
Sep 23, 2020 Ben Houston

The Rise of 360 Spin Video for eCommerce

The 360 spin video is more than a fun feature. 360 spin video for eCommerce is one of the most effective product viewer options online today. But that didn’t happen overnight. Some would argue that it took decades for technology to make a concept that had the power to showcase products both large and small accessible to virtually every eCommerce business.
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