— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— More from the team

7 Product Customizers That Raise the Bar

Product customizers—software that enables customers to customize products to fit their own needs and preferences—are seeing a huge uptake by manufacturers and retailers. The Configurator Database, a project dedicated to tracking the use of customization software, currently lists 1359 configurators used by 420 brands in 17 industries.
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Threekit is Named Winner of the 19th Annual Chicago Innovation Awards

On October 20, 2020, The Threekit Virtual Photographer™️ was named a Chicago Innovation Award winner. The Chicago Innovation Awards, celebrating it's 19th year, is the Chicago region’s foremost recognition of the most innovative new products or services brought to market each year.
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How to Build a Product Configurator

So your ecommerce store needs a product configurator—a digital tool that configures 3D models of complex products in real-time. This technology has proven invaluable for retailers looking for a more engaging customer experience and a more streamlined sales process. How do you make it happen?
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5 Ways Augmented Reality for Products Drives B2B Sales

Threekit Perspectives
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12 Reasons to Use Product Customization Software

Product customization software gives customers the ability to customize products to better meet their own preferences and requirements. They’re intuitive and fun to use and they can form a central part of any e-commerce seller’s customer experience strategy.
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Three Brands Breaking Through with a Magento Product Customizer

Shopping habits have been changing rapidly in the last few years and 2020 was undoubtedly the year in which e-commerce, as an alternative to in-person shopping, became the preferred choice of consumers. Product configurator technology, previously considered a nice-to-have addition to the e-commerce experience, is becoming a must-have as retailers try to recreate the in-person store experience online.
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4 Fashion Retailers Using Online Product Configurator Software

Fashion is probably the most important way to express yourself and retailers are starting to take self-expression seriously by building customization and personalization into their product ranges. Coupled with a reaction against fast-fashion, the move towards bespoke, one-of-a-kind garments is a major trend that fashion e-commerce retailers need to capitalize on.
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Why Augmented Reality Product Demos Are Changing the Game

Augmented reality (AR) isn’t new; the term was coined in 1990 by the aerospace industry, but its popularity has increased in recent years.
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Why You Need a Product Configurator in Salesforce

A product configurator in Salesforce allows manufacturers and retailers to streamline sales by implementing a CPQ process: Configure Price Quote. CPQ software takes the most important parts of the sales cycle out of spreadsheets and into an automated sales tool to deliver error-free quotes, quickly. Cloud-based and 100% mobile-compatible, the Salesforce CPQ helps sales reps sell the right product combinations, control discounting, and automate approvals. When connected to engineering teams’ software, such as CAD and a visual product configurator, CPQs offer a streamlined quoting, purchase, and fulfillment process.
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