— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Product Configurator
Featured
Sep 30, 2020 Ash Zade

How Online Configurator Software Enables “Product Explosion” Views

Online configurator software is a technological bridge builder spanning the gap between in-store and online shopping experiences, between customer expectations and seller deliverability.
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Virtual Photographer
Sep 29, 2020 Svetla Pavlova

How a Product Photography Platform Will Supercharge Your Marketing

Although social media trends and easy online accessibility makes it feel like digital marketing can be simple and straightforward, planning your marketing and product photography beforehand can truly help take your business to the next level.
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Virtual Photographer
Sep 29, 2020 Matt Gorniak

Threekit is Now the World's Largest Product Photographer

The Threekit Virtual Photographer™️ is on track to create over 10 million product images this year - making it the largest virtual product photographer in the world - at fraction of the cost and time of traditional photography.
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— More from the team
Virtual Photographer
Sep 28, 2020 Svetla Pavlova

Traditional Photography vs. 3D Product Photography for eCommerce

In a world where either you’re going viral or being forgotten, you can’t put a price on the best version of product photography—which can be the lever your company needs to take its website to the next level.
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Product Configurator
Sep 25, 2020 John Wright

Online 3D Configurators Are The Future of Construction eCommerce

The construction industry is increasingly adopting the use of online 3D configurators both for retail and trade customers. Configurator technology makes perfect sense for this sector—giving customers the ability to design and customize their builds allows them to create structures without the need or the expense of hiring architects straight away.
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Product Configurator
Sep 24, 2020 John Wright

The 9 Surprising Business Benefits of Online Product Customization

Quick experiment: think about the last time you were given a gift that you loved. There’s a good chance that part of why it made you so happy was the feeling it was chosen “just for you” or the giver had taken your preferences into account. Now compare that to a gift that clearly hadn’t been purchased with you so specifically in mind. Gifts of the second kind produce a much less intense emotional response.
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Product Configurator
Sep 23, 2020 Ben Houston

Inside Threekit: Product Configurators for 3D Artists

Threekit is the perfect tool for 3D artists and CG supervisors to achieve marketing approved product representations, for both virtual photography and 3D configuration. We use tools, techniques, and workflows you already know to make the process simple, efficient and effective. If you’re ready to give your products the look they deserve, we’re here to help make that happen.
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Virtual Photographer
Sep 23, 2020 Ben Houston

The Rise of 360 Spin Video for eCommerce

The 360 spin video is more than a fun feature. 360 spin video for eCommerce is one of the most effective product viewer options online today. But that didn’t happen overnight. Some would argue that it took decades for technology to make a concept that had the power to showcase products both large and small accessible to virtually every eCommerce business.
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Product Configurator
Sep 21, 2020 Travis Wasson

10 Brands Using 3D Product Visualization from Threekit

3D product visualization is an art—and not just in terms of the product design itself! Yes, the visuals are stunning in their own right, but what’s equally impressive is the creative ways in which many ecommerce retailers are using this technology to sell their products.
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Virtual Photographer
Sep 14, 2020 Deana Ward

Top 5 Product Photography Tips for Small Business Owners

Small business owners are resilient. They’re jugglers. They’re often a one-man or woman show. However, while they may have sound business judgement and incredible passion, they cannot possibly be experts at everything.
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Virtual Photographer
Sep 14, 2020 Marc Uible

5 Reasons Furniture Visualization has Taken Off During Covid-19

We’re living in strange and unprecedented times... but you already knew that. Everyone has been talking about how “strange” and “unprecedented” this all is since April 2020, when Google Trends reported a huge (and unprecedented) spike in internet searches for the phrase “unprecedented times.” For now, the “new normal” is defined by economic uncertainty—another phrase that saw a massive spike last April.
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Virtual Photographer
Sep 10, 2020 Deana Ward

Guidelines for Taking Aesthetic Product Image Photography

eCommerce is more competitive than ever, and how you present your product to your visitors can have a significant impact on sales. So, when it comes to product photography for eCommerce, you’ll want to do your best in putting your best foot—er, photo—forward.
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