Field notes on AI guided selling.

Threekit and Proximity Insight are now delivering highly personalized virtual photography, interactive 3D, AR, clienteling, live chat and virtual consultations for retailers using Salesforce to bring online shopping to life.

In 2020, eCommerce skyrocketed beyond all expectations and changed the way that everyone buys and sells. eCommerce was supposed to grow 18% but actually grew 32% in 2020 and according to eMarketer US eCommerce reached $794 billion in sales last year.

The challenge in selling custom products online is making your process accessible to your audience. In most cases, only the company or manufacturer has access to their products' design process. Yet, customers play an influential role in the development of customizable products. As a manufacturer, 3D configuration can help you sell custom products online. It acts as a personal designer for every visitor to your eCommerce store and can entice window shoppers, streamline their shopping experience, and convince them to purchase.

A Partnership to Promote Sustainability and Reduce Environmental Waste A not so fun fact: Ecommerce product returns last year led to 5 billion pounds of waste and 15 million tons of CO2 emissions. Unfortunately, as ecommerce sales increase during COVID-19, this problem is only growing.

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. With more and more consumers doing the bulk of their shopping online, consumers are seeking additional confidence when making decisions. Providing immersive, user-friendly, interactive 3D experiences helps show them exactly what they’ll be purchasing while making them feel more in control. Threekit and inRiver have teamed up to provide eCommerce brands with those 3D and augmented reality (AR) experiences to increase online sales. In a recent conversation, Hilary Murdock, Lead Product Marketer at Threekit and Scott Bears, a Senior Sales Engineer at inRiver explained how they’re making that happen. The following is a summary of what they covered.

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. In today’s world of eCommerce, visuals are everything. 360 product viewers and 3D configurators are helping brands give their consumers what they want: an up-close look at what’s available. In a recent conversation, Hilary Murdock, Head of Product Marketing at Threekit, discussed the importance of visuals during a customer’s journey. Here is a summary of the key topics she touched on.

What can make or break your eCommerce business? According to the data, user experience is the first place to look. About 71% of consumers will experience some level of frustration if their shopping experience is impersonal. In 2020, two-thirds of companies are competing on customer experience, and stores that provide better experiences can generate 4-8% higher revenue than the rest.

Product customizers—software that enables customers to customize products to fit their own needs and preferences—are seeing a huge uptake by manufacturers and retailers. The Configurator Database, a project dedicated to tracking the use of customization software, currently lists 1359 configurators used by 420 brands in 17 industries.

On October 20, 2020, The Threekit Virtual Photographer™️ was named a Chicago Innovation Award winner. The Chicago Innovation Awards, celebrating it's 19th year, is the Chicago region’s foremost recognition of the most innovative new products or services brought to market each year.

We’re living in strange and unprecedented times... but you already knew that. Everyone has been talking about how “strange” and “unprecedented” this all is since April 2020, when Google Trends reported a huge (and unprecedented) spike in internet searches for the phrase “unprecedented times.” For now, the “new normal” is defined by economic uncertainty—another phrase that saw a massive spike last April.

When you visit an online store, images are the element most likely to draw you in and capture your imagination. This isn’t simply conjecture—83% of shoppers point to product images as the number one factor impacting their purchase decision. And those shoppers also expect to see at least 8 images per product page. In short, ecommerce websites need more images of higher quality than they ever have before. For these reasons, 3D product photography platforms (also referred to as virtual product photography) are emerging as the ideal product image photography solution for growing brands and B2B businesses alike.

With the availability of numerous eCommerce stores, online customers have a number of options to choose from. But what guides their decision-making when it comes to choosing the best store of them all? Can you guess?