— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— Author

Marc Uible

Marc Uible is Vice President of AI at Threekit, where he leads go‑to‑market strategy for the company’s AI sales agent platform.

Product Configurator
Oct 21, 2020 Marc Uible

7 Product Customizers That Raise the Bar

Product customizers—software that enables customers to customize products to fit their own needs and preferences—are seeing a huge uptake by manufacturers and retailers. The Configurator Database, a project dedicated to tracking the use of customization software, currently lists 1359 configurators used by 420 brands in 17 industries.
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Oct 20, 2020 Marc Uible

Threekit is Named Winner of the 19th Annual Chicago Innovation Awards

On October 20, 2020, The Threekit Virtual Photographer™️ was named a Chicago Innovation Award winner. The Chicago Innovation Awards, celebrating it's 19th year, is the Chicago region’s foremost recognition of the most innovative new products or services brought to market each year.
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Virtual Photographer
Sep 14, 2020 Marc Uible

5 Reasons Furniture Visualization has Taken Off During Covid-19

We’re living in strange and unprecedented times... but you already knew that. Everyone has been talking about how “strange” and “unprecedented” this all is since April 2020, when Google Trends reported a huge (and unprecedented) spike in internet searches for the phrase “unprecedented times.” For now, the “new normal” is defined by economic uncertainty—another phrase that saw a massive spike last April.
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Virtual Photographer
Aug 27, 2020 Marc Uible

3D Product Photography Platforms: The Future of eCommerce Imagery

When you visit an online store, images are the element most likely to draw you in and capture your imagination. This isn’t simply conjecture—83% of shoppers point to product images as the number one factor impacting their purchase decision. And those shoppers also expect to see at least 8 images per product page. In short, ecommerce websites need more images of higher quality than they ever have before. For these reasons, 3D product photography platforms (also referred to as virtual product photography) are emerging as the ideal product image photography solution for growing brands and B2B businesses alike.
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Virtual Photographer
Jul 16, 2020 Marc Uible

5 Ways eComm Stores Can Win in the Age of Infinite Scrolling

With the availability of numerous eCommerce stores, online customers have a number of options to choose from. But what guides their decision-making when it comes to choosing the best store of them all? Can you guess?
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Augmented Reality
Jun 22, 2020 Marc Uible

Why 3D and AR are the Future of Display Advertising

3D and Augmented Reality (AR) appear to be shifting the advertising landscape already. Just how significantly will only become clear in the upcoming months and years, however huge businesses are already using it to great effect, understanding that now is the time to deploy this comparatively new technology to produce new experiences for customers.
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Visual Commerce
May 6, 2020 Marc Uible

How to Overcome B2B Sales Objections with Visual Configuration

Selling isn’t for the weak-spirited.
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Virtual Photographer
Apr 16, 2020 Marc Uible

The Next Generation of B2B Sales: How to Sell Virtually in 2022

We’re living in a time of rapidly accelerating change. Amidst the coronavirus pandemic, a new normal has emerged with the overnight growth of eCommerce sales.
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Product Configurator
Jan 23, 2020 Marc Uible

11 Lessons From Brands Doing Product Customization

Until recently, most online retailers didn’t have the technology to make product customization feasible. Now that it’s possible to create real-time images and interactive 3D depicting shoppers’ customized products, many brands are taking advantage.
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Product Configurator
Dec 17, 2019 Marc Uible

Why Your Board Will Be Asking About 3D Next Quarter

3D configuration and augmented reality used to be considered "futuristic" technologies, reserved solely for sci-fi films films and one's imagination. But these tools are here and ready for eCommerce brands and retailers to take advantage.
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Product Configurator
Oct 25, 2019 Marc Uible

Furniture brands: If you’re not doing these 4 things, you’re probably losing money

It's said that furniture is one of the hardest things to shop for because of all the considerations—size, finish, colorway, durability…the list goes on. That’s why furniture retailers have to provide the best shopping experience possible, or risk losing out. These 4 tips ensure furniture brands will stay on top of their game.
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Sep 13, 2019 Marc Uible

Threekit gets a refreshed brand

Threekit has always been about creating incredible visual customer experiences.
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