When you can show every version of your configurable product, customer's are more confident to buy and less likely to return.
Meet Threekit at The International Builders Show
Join Threekit at IBS on February 27th-29th, Booth W3375. Learn how visual commerce is enabling incredible product experiences for leading building materials brands and manufacturers.
Threekit Drives Big Business Results for Leading Building Materials Brands
Why Threekit For Building Materials?
Unlock 100% of your product catalog
Threekit can help you dramatically cut costs associated with photography and rendering as well as design and material costs, and lower returns.
Threekit lets you syndicate product visuals so that you can offer an incredible shopping experience on eCommerce, in-store, through retailers, the metaverse, and more.
Frequently Asked Questions
Why is Threekit going to IBS?
Threekit is the ideal visual commerce solution for today's building materials brands. Many of these companies still rely on outdated methods for selling their highly customizable products or are unable to sell in digital channels because of their product complexity.
With Threekit, brands put their customers in control, enabling them to configure and buy even the most complex products in real time. They also enable brands to get into new sales channels and find new buyers.
What makes Threekit the best visual commerce solution for building materials?
Threekit is an ideal solution for building materials companies aiming to elevate their product experience due to several key features that set it apart in the market:
- Composable for Seamless Integration:
Threekit's composable architecture ensures compatibility with any tech stack. This flexibility is crucial for building materials companies with existing systems and processes, allowing them to seamlessly integrate Threekit into their infrastructure without major disruptions or overhauls. This adaptability simplifies the implementation process and facilitates a quicker transition to an enhanced product experience.
- Visual Configurator for Immersive Product Experiences:
As a visual configurator, Threekit goes beyond traditional product representation. It brings together stunning visuals and a robust platform that includes comprehensive product asset management and business rules and logic. This combination allows building materials companies to showcase their products in a highly engaging and interactive manner, providing customers with a realistic and immersive experience. This not only enhances the overall user experience but also aids in better decision-making for customers.
- Omni-Channel Syndication for Maximum Reach:
Threekit enables omni-channel syndication, empowering building materials companies to extend their configuration experience across various platforms. Whether on the company website, within a sales portal, or embedded on distributor or retailer sites, Threekit ensures that the product configuration tool can be seamlessly deployed wherever the company wishes to sell. This versatility allows for a broader reach and maximizes the exposure of the enhanced product experience, ensuring that potential customers encounter the immersive configurator across multiple touchpoints.
- Enhanced Sales Opportunities:
By deploying Threekit's visual configurator across different channels, building materials companies can capitalize on diverse sales opportunities. The tool's adaptability and omni-channel capabilities mean that potential customers can experience and customize products in a way that suits their preferences and convenience. Whether online or through a distributor's portal, Threekit provides a consistent and compelling product experience, increasing the likelihood of conversions and driving sales.
- Efficient Product Management:
Threekit's comprehensive platform includes robust product asset management capabilities. This ensures that companies can efficiently organize, update, and maintain their product information and visuals. This centralized management system streamlines processes, reducing the likelihood of errors and ensuring that the most accurate and up-to-date product information is presented across all channels.
What does Threekit enable building materials companies to do?
Customize Building Materials Products in Real-Time Demos
The 3D and AR elements on your website help get customers into your sales funnel; in demos, they can also bolster your sales team’s efforts.
As we’ve noted before, “we’ll get back to you” is a death knell in B2B sales conversations. Adding 3D and AR components to sales demos can help prevent customers from uttering those words.
- 3D configuration lets sales reps render custom building materials in real time, on a screen everyone can see (or in a shared screen in a video call). That means they can update styles, dimensions, and finishes so customers can see them – and make a decision about them – instantly (see example below).
- AR applications let sales reps show what various materials would look like in their actual context. That could mean anything from showing how custom cabinets would look like in an existing kitchen to showing how modular building components would look on a vacant lot.
A Gartner study on the B2B buying process shows that salespeople who act as “information connectors” – those who connect customers with as much information as possible, from as many sources as possible – are four times more effective than those who act as “information authorities” – those who rely on deep personal experience to help customers.
By enhancing sales conversations with highly detailed, real-time 3D and AR visual information, salespeople act as connectors. Gartner also found that when customers work with connectors, they’re 90 percent more likely to make a larger, more complex, and low-regret purchase.
Generate Building Materials Quotes in Real Time
If generating quotes is the slowest part of your building materials sales process, introducing 3D and AR could help.
That’s because the software that generates real-time 3D and AR assets can also organize, visualize, and document those outputs as you generate them. The result: sales reps can update customers on prices as they tweak styles, dimensions, and finishes in a demo. This makes it much easier for customers to make real-time decisions about whether certain features will fit into their budgets.
And when sales reps can end a demo by sending a complete, accurate quote more or less instantly, they’re able to shorten the sales cycle and prevent the communication disruption that might otherwise leave to customer drop-off.
Track Building Materials Orders Seamlessly
In addition to generating real-time custom quotes, the software that generates 3D and AR visuals can also tie to BOMs, ERPs, and PIMs. This means:
- Automatic creation of parts lists as customers choose customizations.
- Automatic orders placed if parts are needed to fulfill customer orders.
- Quicker order delivery to customers.
Besides saving your team time and energy, the quicker turnaround that customers see makes for a much smoother, more retail-like experience. That’s exactly what today’s B2B buyers want, according to recent Salesforce research: 67 percent have switched vendors to work with one that provides a more consumer-like buying experience.
Therma-Tru teamed up with Threekit to create a configurable door visualizer for their entire Veris Collection. Therma-Tru logged their first direct-to-customer sale within a week of their soft launch.