Instant Impact: How Therma-Tru Changed the Game with Their Latest Product Launch

Solution

Therma-Tru teamed up with Threekit to create a configurable door visualizer for their entire Veris Collection.

The configurable door visualization experience allows customers to immediately see a full-scale representation of their door, including different glass options, colors, and hardware, in 3D and augmented reality (AR). 

For their enterprise architecture, Therma-Tru used Paradigm for product configuration rules and logic and it was important for Threekit to be able to integrate and leverage Paradigm to ensure fluidity and accuracy in the quoting and buying process. 

The immersive solution creates an incredible product experience and eliminates any confusion or uncertainty about the final product’s size or selected options for end customers.

Results

The experience has been a huge success for Therma-Tru as they logged their first sale within a week of their soft launch.