Visual commerce has revolutionized the way we shop for bathroom products, offering a more immersive and interactive experience. In this article, we explore the impact of visual commerce, from 3D configurators to augmented reality integration, and how it can boost customer satisfaction and sales.
Key Takeaways
- Incorporating innovative visual solutions engages customers in your product and increases their confidence in purchasing.
- Customization options offer a sense of ownership to the shopper by allowing them to ensure the product meets their unique needs.
- Efficient order processing systems streamline operations, shortening manufacturing and delivery time and improving customer satisfaction.
- Headless platform integration, as well as automated order processing and manufacturing outputs, provide a seamless backend business operations process and optimizes the production cycle.
Enhancing the Shopping Experience
Humans are visual by nature. A recent study found that three days after seeing items, people are likely to remember only 10% of text but 65% of visual content. In fact, 83% of shoppers cite product imagery as the top influence on their online purchase decisions.
Interactive 3D Configurators
Shoppers are 60% more likely to buy a product they had a hand in customizing and willing to pay 20% more for those unique items. Interactive 3D configurators meet this desire for unique, personalized items by offering unparalleled customization in a dynamic, three-dimensional space.
With interactive 3D configurators, shoppers can select materials, finishes, size and fixtures to create a personalized bathroom aesthetic. The ability to see changes in real-time encourages exploration and creativity, leading to a more satisfying purchase.
Here's how the process typically unfolds:
- Selection of base models and sizes
- Customization of colors and textures
- Addition of accessories and features
- Real-time price updates
By empowering customers to be the architects of their own spaces, businesses are seeing increased engagement and higher conversion rates.
Moreover, the integration of these configurators into online platforms is seamless, providing a smooth transition from bathroom design to purchase.
Threekit Spaces
Designing a bathroom can be a time-consuming, frustrating experience that often requires using multiple programs to ensure items fit into a space. This frustration is a bar to purchasing and can result in costly product returns and dissatisfied customers.
Threekit Spaces eliminates that frustration, empowering users with a customized visualization tool that provides an intuitive, user-friendly design. Spaces integrates into your ecommerce platform, easily enabling users to draw their bathroom layout in real-time, as well as build and place custom materials–cabinets, doors, sinks and appliances–exactly where they belong.
The grid layout makes dimensions easy to see and customize, down to the inch. The customer can then select your products, installing items to see accurate visual representation of their size and dimensions in both 2D and 3D.
Spaces provides direct access to the manufacturer's color palette and high-quality images that show details like sheen and texture. This increases buying confidence and trust in the brand, as well as significantly reducing product return rates.
Virtual Photographer
Visual commerce engages consumers and relays more information about a product than a descriptive paragraph can, boosting buyer confidence and trust in your brand.
A high-quality 2D image can showcase a product or line of products in photorealistic detail, appealing to aspirational design strategies and inspiring customers. And Virtual Photographer ensures the environmental aspects of a photo are ideal, saving the cost and time associated with creating every configuration and conducting a photoshoot for all products.
High-quality images of a product also reduce cognitive load on a customer, easing the shopping experience and increasing satisfaction.
Augmented Reality
The ability to visualize products in a personal space boosts shopper confidence by 66%. That's why enterprise-level companies like Therma-Tru are utilizing augmented reality (AR) to create try-before-you-buy functionality that surpasses what shoppers can experience in a store.
The Threekit platform includes configurable AR that integrates seamlessly on your ecommerce platform, empowering shoppers to see to-scale products in their own environment. This is especially helpful when customers are updating an existing space with new features and are limited in aesthetic and space options.
Increasing Satisfaction in the Post-Purchase Process
Automatic Order Outputs
Threekit's post-order workflows increase efficiency and reduce human error by automatically generating the product order to precise specifications, as soon as the customer completes the purchase.
The integration of automatic order processing ensures that every detail of the customer's design is captured accurately and communicated to the production team without delay.
Additionally, a bill of materials, CAD files, cut pattern and assembly instructions are automatically sent to production, saving time in order fulfillment and reducing waste.
You can even add a "Request a Quote" function, which generates all these outputs and sends them to the sales team, rather than manufacturing. This support hastens the time between consumer interest and generating a sales quote, which increases the chances of conversion.
Asset Management
A robust asset management library, which comes pre-populated with universal materials such as woodgrain and marble, enables you to store product data as individual models, materials and textures.
This organized library can be repurposed across a variety of platforms, for cohesive and consistent brand visuals as well as automating configuration changes to all bathroom products in your catalog.
The integration of 3D asset management into your business operations not only streamlines workflows but also significantly reduces the time and cost associated with traditional product photography and marketing material creation.
Flexible Integration with Existing Tools
Threekit seamlessly integrates with ecommerce tools like Salesforce, Magento, BigCommerce, commercetools, SAP, Shopify and WooCommerce. This supports responsiveness to changes in market supply and demand, as well as providing a seamless user experience on your site.
The included smooth integration with business software such as PIM, ERM, ECP, DAM and other CPQ tools is crucial for supporting omnichannel selling, a necessity in today's diverse market landscape. No matter where your business goes or how quickly it grows, Threekit scales with it, providing a foundation of optimal visualization possibilities.
See for yourself how Threekit can revolutionize your bathroom product company by inspiring customers and designers. Schedule a free demo of Threekit today.
