Transforming the Customer Journey with Advanced Visual Configurators

Visual configurators are revolutionizing the customer journey by enhancing engagement, personalizing the buying experience and streamlining the decision-making process. 

Improve your ecommerce platform with a visual configurator, an optimized user interface and the leveraging of augmented reality for real-time product customization. These solutions drive sales and revenue growth by creating upselling and cross-selling opportunities, as well as measuring ROI and performance.

Key Takeaways

  • Integrating visual configurators into ecommerce platforms enhances customer engagement by creating an interactive element.
  • Personalizing the buying experience with tools like augmented reality (AR) improves customer satisfaction, leading to increased conversion rates.

Visual Configurators Enhance the Customer Journey

Personalizing the Buying Experience

Visual configuration tools enable businesses to personalize the buying experience for consumers through customization. The ability to create a unique, personalize item that fits their individual needs empowers customers and gives them a sense of ownership and connection with your brand.

Studies show that 83% of buyers state that the quality of product images influences their purchase decision, and 67% of consumers state that high-quality visual content is more important than product descriptions or customer ratings.

Visual configuration tools provide the opportunity to showcase products in a visually appealing and interactive way, capturing the attention and interest of potential buyers.

Streamlining the Decision-Making Process

Providing interactive product visualization allows customers to explore products in a way that closely resembles the in-store experience. This level of engagement enhances the customer's understanding of the product and increases their confidence in making a purchase decision.

With visual configuration tools, customers can easily compare different options and configurations, saving time and eliminating uncertainty over product fit. 


Driving Revenue Growth with Visual Configurators

Upselling and Cross-selling Opportunities

Visual configurators also provide upselling and cross-selling opportunities. By allowing customers to interact with customizable products, visual configurators can showcase additional features, upgrades and accessories that customers may not have considered. This presents an opportunity to upsell higher-priced options or cross-sell complementary products.

Additional opportunities for upselling and cross-selling include:

  • Personalized recommendations based on a customer's preferences and previous selections, courtesy of AI technology, showcased via high-quality visuals.
  • Increased customization options lead to longer browsing sessions, and therefore more opportunities to present relevant products and promotions.
  • Displaying real-time pricing information for customization selections, encouraging transparency and allowing the customer to consider higher priced options.
  • Having a visual connection between real-time inventory and related add-on products encourages more immediate purchasing decisions.

Implementing Advanced Visual Configurators

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Consider Tool Compatibility and Scalability

Before implementing a visual configurator tool, you must ensure that it integrates smoothly with existing ecommerce platforms. This requires careful research and testing to ensure compatibility. If you are incorporating 3D modeling or AR, these technologies must also be compatible with existing systems.

Additionally, consider the scalability and performance of the configurator. As the number of products and options increases, the configurator should be able to handle the load and provide a fast and responsive experience to users.

Ensure Data Security and Privacy

It is crucial to protect customer data and ensure their privacy throughout the customer journey. You must implement robust security measures to safeguard sensitive information and prevent unauthorized access. To ensure data security and privacy, consider the following factors:

  • Employ encryption techniques to protect customer data during transmission and storage.
  • Implement access controls to restrict unauthorized access to customer information.
  • Comply with data protection regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
  • Obtain explicit consent from customers before collecting and using their personal data.
  • Provide customers with transparent information about how their data will be used and give them the option to opt out of data collection.
  • Conduct regular security audits and penetration testing to identify and address any vulnerabilities in the visual configuration system.

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Train and Support Sales and Customer Service Teams

With the introduction of new technology, comprehensive training must be provided to ensure that teams are equipped with the knowledge and skills to effectively use the configurator. 

Additionally, ongoing support is essential to address any technical issues or challenges that may arise. This can include providing a dedicated support team that can quickly respond to inquiries and provide troubleshooting assistance. 

An advanced visual configurator provider should offer comprehensive resources and 24/7 global support, which empowers teams to troubleshoot common issues or questions.

Regular communication and feedback channels should also be established to gather insights from the sales and customer service teams, allowing for continuous improvement of the configurator tool.

Optimize the User Interface for Customers

When implementing visual configuration tools, it is crucial to prioritize the optimization of the user interface (UI) and user experience (UX).

A seamless and intuitive UI/UX design significantly enhances customer engagement and satisfaction. Here are some key considerations:

  • Simplicity: Keep the interface clean and clutter-free, allowing customers to easily navigate and interact with the configurator.
  • Intuitiveness: Design the configurator with logical and intuitive controls, making it easy for customers to understand and use.
  • Responsiveness: Ensure that the configurator is responsive and works well across different devices, screen sizes and web browsers.
  • Visual Feedback: Provide real-time visual feedback to customers as they make changes to the product configuration, allowing them to see the immediate impact of their choices.

Customer using augmented reality to shop for furniture

Leverage AR for Realistic Product Customization

AR technology is revolutionizing the way customers interact with products. Recent studies show that conversion rates increase by up to 250% on product pages with 3D models and AR technology.

By providing a lifelike 3D model of the personalized item in their own space, you allow customers understand how the product will look and fit in real life. This reduces the likelihood of returns and gives the customer a sense of ownership over the product, strengthening their bond with your brand.

In addition, studies have shown that incorporating AR technology can significantly increase conversion rates on product pages. Customers are more likely to make a purchase when they can see a high-quality, realistic representation of the product. Furthermore, customers are willing to pay more for products they have designed and customized themselves.

Measuring ROI and Performance of Visual Configurators

Graphic of combined line and bar graph measuring dataMeasuring the return on investment (ROI) and performance of visual configuration tools yields valuable insights into the impact of visual configurators on sales and revenue growth. Here are some important considerations when measuring ROI and performance:

  • Conversion rates: Tracking the conversion rates of customers who interact with the configurator compared to those who don't can help determine the effectiveness of the tool.

  • Upselling and cross-selling opportunities: Monitoring the average order value and the percentage of customers who add complementary products can provide insights into the tool's impact on revenue growth.

  • ROI calculation: To calculate the ROI of visual configuration tools, consider the initial investment, ongoing maintenance costs and the increase in sales attributed to the tool.

  • User feedback and satisfaction: Collecting feedback from customers who have used the visual configurator can provide insights into their satisfaction levels and the tool's usability. 

  • Data analysis and reporting: Visual configuration tools should be accompanied by robust data analysis and reporting capabilities, including tracking performance, monitoring consumer behavior and identifying trends that can guide future strategies.

Measuring the ROI and performance of visual configuration tools is essential for businesses to make informed decisions, optimize their implementation and drive sales and revenue growth.


At Threekit, we understand the challenges businesses face when implementing visual configurators. Our team of experts has years of experience in developing and integrating configurators for various industries. Schedule a demo with Threekit's 3D experts today and see how our visual configurator can transform your customers' online shopping experience.