— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

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Virtual Photographer

Kashiyama: A Magento Product Customization Success Story

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.
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Three Ways to Upgrade Your eCommerce Experience with BigCommerce AR

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.
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How to Enhance the Visual Product Experience with 3D Product Rendering

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space.
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How 360-Degree Product Photography is Changing eCommerce

The rise of eCommerce has made 360-degree product photography a must-have tool for every online retailer that deals in tangible products. Consumer expectations have grown at least as quickly, and online shoppers have become conditioned to make 360-product viewers a part of their experience.
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3D for Agencies: Why You Need a 3D Product Configuration Partner

As eCommerce takes off in unprecedented fashion, 3D product customization and augmented reality have become integral parts of an innovative online business model. As an agency tasked with developing creative solutions as well as driving traffic and sales for your clients, you've likely started to encounter the challenge of how to generate 3D and AR product experiences. These capabilities are complex, requiring specific skillsets...they don't just come off the shelf. The solution? Find yourselves a 3D product configuration partner. Here, we explore why outsourcing 3D product configuration is the optimal choice for creating best-in-breed websites for your clients.
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Why Adding Visual Configuration to Salesforce CPQ Drives Deal Velocity

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. Salesforce CPQ users can benefit from 3D configurators and 3D product photography more than ever before. We’re in the midst of a dramatic shift toward most consumer and B2B purchases taking place online. In fact, eCommerce has grown more in mere weeks during the pandemic than in the previous 10 years. The way we shop online, and our expectations, are only going to increase.
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How a BigCommerce Product Customizer Will Raise Your eComm Game

In today's cut-throat eCommerce marketplace, you need to leverage the most effective solutions to gain an edge over the competition. And the best solution for your BigCommerce store should be one that helps meet the immediate needs of your customers.
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3 Ways Product Visualizers Create a Superior eCommerce Experience

Today’s shoppers have more options than at any other time in human history. Try typing “paper clips” into the Amazon search bar, and you’ll see 38,000 results. For paper clips!
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3D Configuration 101 with Threekit

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. 3D configurators are transforming the landscape of eCommerce. But what are they, exactly? In short, 3D configurators enable customers to view available products from every angle and invite them to interact with spin, build, and customization features. Recently, Ben Whitmer, an account executive with Threekit, held an in-depth video conference explaining the in’s and out’s of 3D configuration with the help of sales engineer, Tony Lopez. Their conversation can help eCommerce marketers ensure they’re ahead of the curve today and prepare for what’s to come tomorrow.
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Using Product Visuals as a Strategy for eCommerce Growth

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. The world of eCommerce has gained a lot of steam in the past decade and its growth is only increasing in speed. This means eCommerce is positioned to become a major source of revenue and brands will need to be nimble and adaptable to set themselves up for success. Todd Franiuk, Senior Director of Services at Threekit recently sat down for a chat with Pete Robertshaw, Digital Commerce Consultant at Space48, to discuss how to best prepare. The following is a summary of the advice they offered brands hoping to plan for a fruitful future in eCommerce.
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How to Build a Magento Product Configurator with Threekit

According to Epsilon research, 80% of customers are more likely to purchase from businesses that offer personalized experiences. So, delivering great personalized experiences is crucial for higher conversion rates. Unfortunately, it is difficult to streamline and improve user experience online if you don’t have product configuration tools. This is where Threekit’s unified product visualization platform comes in handy. With Threekit, you can build a Magento product configurator that delivers personalized experiences.
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Adding 3D and Augmented Reality for eCommerce to Your PIM

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. With more and more consumers doing the bulk of their shopping online, consumers are seeking additional confidence when making decisions. Providing immersive, user-friendly, interactive 3D experiences helps show them exactly what they’ll be purchasing while making them feel more in control. Threekit and inRiver have teamed up to provide eCommerce brands with those 3D and augmented reality (AR) experiences to increase online sales. In a recent conversation, Hilary Murdock, Lead Product Marketer at Threekit and Scott Bears, a Senior Sales Engineer at inRiver explained how they’re making that happen. The following is a summary of what they covered.
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