Threekit Blog | Virtual Photographer (32)

Virtual Photographer

Oct 11, 2019 Ben Houston

CGI 101: Team Structure and Roles

Building any effective team from the ground up is a process. CGI teams have their own challenges, as they’re often comprised of generalists who cross multiple disciplines, as well as team members who specialize in one area.

Product Configurator

Aug 26, 2019 Ben Houston

Product Visualization: Interactive 3D vs Virtual Product Photography

Product Configurator

Aug 12, 2019 Ben Houston

Personalization, Customization, Configuration: An Intro for eCommerce Marketers

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities—and do it well—can expect an ROI on marketing spend of 500 to 800%.

Virtual Photographer

May 13, 2019 Slava Kovelman

Threekit partners with Magento to Deliver 3D Commerce for Merchants

Threekit partners with Magento We are excited to announce our partnership with Magento, an Adobe Company, the worldwide leader in Cloud Digital Commerce Innovation, to expand its offering to Magento Commerce merchants. Through this strategic partnership, Magento Commerce merchants can now take full advantage of Threekit’s platform features, which include a 3D product configurator, interactive 3D, virtual product photography, and interactive product tours. Additionally, powerful augmented reality (AR) and virtual reality capabilities allow customers to preview their customizations before making purchases. By using the Threekit Platform and showing consumers exactly what they're buying, brands can see a 40 percent increase in online conversions and an 80 percent reduction in online returns.

Virtual Photographer

May 5, 2019 Slava Kovelman

Threekit partners with SAP, sponsors SAP CX Live, and lists app on SAP App Center

Virtual Photographer

Apr 18, 2019 Ben Houston

glTF: Everything You Need to Know

It’s a hotly debated topic when it comes to rendering 3D assets: Which file format is the “right” one? There are pros and cons depending on the user and intended application, and updates and innovations are cropping up all the time. This is the first in a 10-part series: "Ben Houston's Ultimate Guide to 3D File Formats." Over the next several weeks, we’ll be laying out the options, considerations, and necessary context to help you make the right file type choice for your needs. Ben Houston's Ultimate Guide to 3D File Formats Part 1: glTF Part 2: USD/USDZ Part 3: FBX 3D Part 4: OBJ 3D Part 5: STEP Part 6: glTF v. FBX 3D There is a new rich 3D model format in town called glTF, and it has been rising in prominence. This article will tell you everything you need to know about glTF, including what it is, why it was developed, and who is using it.

Virtual Photographer

Apr 9, 2019 Ben Whitmer

What Is 3D Rendering?

There’s a good chance you’ve seen a 3D-rendered image today. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, you’re likely to come across images created by the process known as 3D rendering. In fact, 3D-rendered images have become an important form of visual content for marketers, advertisers, content producers, and others.

Product Configurator

Mar 15, 2019 Slava Kovelman

What is a 3D configurator?

Interactive product experiences are increasingly becoming a customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. So, what is a 3D configurator, and could it be right for your products?

Product Configurator

Jan 9, 2019 Ben Whitmer

A simple guide to high performing 3D models for e-commerce

You may be asking yourself, “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”