There’s a good chance you’ve seen a 3D rendered image today.  Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, you’re likely to come across images created by the process known as 3D rendering. In fact, 3D rendered images have become an important form of visual content for marketers, advertisers, content producers, and others.

You may be asking yourself,  “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”