Threekit Blog | 3d Product Images (5)

Augmented Reality

Oct 23, 2019 Ben Houston

Should you use the USD and USDZ 3D file formats?

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is that it depends on what you're using it for. There are pros and cons to consider.

Virtual Photographer

Apr 18, 2019 Ben Houston

glTF: Everything You Need to Know

It’s a hotly debated topic when it comes to rendering 3D assets: Which file format is the “right” one? There are pros and cons depending on the user and intended application, and updates and innovations are cropping up all the time. This is the first in a 10-part series: "Ben Houston's Ultimate Guide to 3D File Formats." Over the next several weeks, we’ll be laying out the options, considerations, and necessary context to help you make the right file type choice for your needs. Ben Houston's Ultimate Guide to 3D File Formats Part 1: glTF Part 2: USD/USDZ Part 3: FBX 3D Part 4: OBJ 3D Part 5: STEP Part 6: glTF v. FBX 3D There is a new rich 3D model format in town called glTF, and it has been rising in prominence. This article will tell you everything you need to know about glTF, including what it is, why it was developed, and who is using it.

Virtual Photographer

Apr 9, 2019 Ben Whitmer

What Is 3D Rendering?

There’s a good chance you’ve seen a 3D-rendered image today. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, you’re likely to come across images created by the process known as 3D rendering. In fact, 3D-rendered images have become an important form of visual content for marketers, advertisers, content producers, and others.

Product Configurator

Mar 15, 2019 Slava Kovelman

What is a 3D configurator?

Interactive product experiences are increasingly becoming a customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. So, what is a 3D configurator, and could it be right for your products?

Product Configurator

Jan 9, 2019 Ben Whitmer

A simple guide to high performing 3D models for e-commerce

You may be asking yourself, “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”