— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— Topic

3d Product Images

How to Find the Right 3D Product Visualization for Your Product

There are plenty of reasons to improve your product visuals, but with all the options available on the market today, it may be difficult to determine what the right solution is to meet your needs.
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5 Ways eComm Stores Can Win in the Age of Infinite Scrolling

With the availability of numerous eCommerce stores, online customers have a number of options to choose from. But what guides their decision-making when it comes to choosing the best store of them all? Can you guess?
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3D and AR Product Visualization for Kitchen and Bath

eCommerce for kitchen and bath products particularly shows a very small percentage of sales due to the lack of information a number of online retailers offer. The information that they provide is just limited to a picture, which does not satisfy a customer since they are spending a good amount of money to purchase these things. Therefore, they cannot finalize a purchase until and unless they see how it would appear in reality.
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3D Product Visualization and AR for Life Sciences and Medical Devices

When it comes to medicine — when it comes to saving lives — precision is vital. Knowing exactly what needs to happen and how it should happen makes the difference between patients lost and lives won. When it comes to purchasing medical equipment, knowing the cellular details about the product are necessary. Unfortunately, there are so many medical equipment providers that are not making use of modern technologies to present their equipment in an informative and highly detailed way.
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What is parametric configuration?

Parametric configuration is one type of configuration available in software that generates 3D visuals.
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Product Visuals for Magento with Threekit

Magento is one of the leading eCommerce platforms available today. Many brands and retailers depend on Magento to run their eCommerce storefronts.
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Case by Case: An Intro to Threekit Support

Nobody likes it when their software tools stop working. Today, Threekit's Director of Technical Support, Travis Wasson, provides an overview of the support team and how they can help you get back up and running when something isn't working as expected. What does Threekit Support do? Threekit support provides technical assistance with any questions or concerns you have with the Threekit platform. We assign an agent to provide 1:1 guidance and communication until your issue has been resolved. The agent provides regular updates on your cases, making sure you’re in the know on expected timelines, methods for resolution, and when a resolution has been reached.
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3D Configurators for Furniture

The online furniture industry is experiencing a boom. Sales are set to hit $44.5b by the end of 2019 and are poised to grow about 10% annually for the next several years. But online shopping for furniture poses risks for the shopper. Will that couch fit in the living room? Will the fabric match my club chairs? Can I actually see the custom updates that I'm making so I can be sure it's what I want?
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glTF vs FBX: Which format should I use?

FBX vs. glTF: What is the difference between these 3D model file formats and which fits best into your workflow? Both are widely used and can store 3D models. But it's their differences that guide their applications. 2026 Update: Threekit has evolved beyond 3D visualization. Today, Threekit is an AI sales agent built for manufacturers — guiding reps from needs analysis to a configured proposal in seconds. If you're a manufacturer selling complex products through a channel or your website, the 3D format question below is still relevant infrastructure. But the bigger question is how your sellers get from customer requirements to a valid quote. See how Threekit's AI Proposal Agent works →
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Should you use the STEP file format?

Should you use the STEP/STP 3D file format? As is the case with all 3D file formats, it depends on what you're trying to do. In this article, we'll discuss the strengths and weaknesses of the STEP file format so you can decide if it's right for the task at hand.
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OBJ 3D File Format: When Should You Use It?

The Wavefront OBJ 3D format is the most widely adopted 3D model storage format. Understanding when and how to use it is essential to getting the most out of it.
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When Should You Use the FBX 3D File Format?

What is the FBX file format, and is it the file type you need? Read on to find out what it is, and more importantly, when you should use it.
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