— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— More from the team

Should you create 360º product images?

If you manage an eCommerce website, chances are you’ve considered adding 360º rotating images to your product pages. These images, which Amazon just started allowing on listings last year, give shoppers full control to view and manually rotate a product image in 360 degrees.
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CGI 101: Team Structure and Roles

Building any effective team from the ground up is a process. CGI teams have their own challenges, as they’re often comprised of generalists who cross multiple disciplines, as well as team members who specialize in one area.
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Announcing the Threekit Platform

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Threekit gets a refreshed brand

Threekit has always been about creating incredible visual customer experiences.
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Product Visualization: Interactive 3D vs Virtual Product Photography

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Personalization, Customization, Configuration: An Intro for eCommerce Marketers

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities—and do it well—can expect an ROI on marketing spend of 500 to 800%.
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Threekit partners with Magento to Deliver 3D Commerce for Merchants

Threekit partners with Magento We are excited to announce our partnership with Magento, an Adobe Company, the worldwide leader in Cloud Digital Commerce Innovation, to expand its offering to Magento Commerce merchants. Through this strategic partnership, Magento Commerce merchants can now take full advantage of Threekit’s platform features, which include a 3D product configurator, interactive 3D, virtual product photography, and interactive product tours. Additionally, powerful augmented reality (AR) and virtual reality capabilities allow customers to preview their customizations before making purchases. By using the Threekit Platform and showing consumers exactly what they're buying, brands can see a 40 percent increase in online conversions and an 80 percent reduction in online returns.
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Threekit partners with SAP, sponsors SAP CX Live, and lists app on SAP App Center

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The State of Augmented Reality in eCommerce

We know that in today's visual economy, consumers are hungry for AR technology. In fact, 71.5% say that AR is the “future technology they are most eager to use.” But the truth is, augmented reality (AR) on the web may not be as far into the future as some think. It's a complex story because the underlying technology for AR on the web is not yet mature.
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