How a 3D Configurator is Useful for Sales Leaders

In the world of sales, having tools that enhance the customer experience and streamline processes is crucial for success. One such tool that has proven to be highly beneficial for sales leaders is a 3D configurator. A 3D configurator allows customers to visualize products in a more interactive and personalized way, leading to increased engagement and higher conversion rates.

Key Takeaways

  • Enhanced product visualization tools help customers better understand products, leading to more informed purchasing decisions.
  • Increased customer engagement through interactive and personalized experiences that keep customers interested and involved in the sales process.
  • The 3D configurator streamlines sales processes by reflecting real-time price quotes tied to configuration aspects, seamless CPQ and ecommerce software integration, automated order processing and automatically sending construction outputs directly to the manufacturer.

Benefits of 3D Configurator for Sales Leaders

Enhanced Product Visualization

Enhanced product visualization significantly elevates the customer's shopping experience by allowing them to see detailed and interactive 3D models of products.

This feature is particularly impactful in industries such as furniture, where the ability to visualize products in high definition and from multiple angles can greatly influence purchasing decisions.

83% of consumers rank product imagery as the number one factor influencing their purchase decision.

A Virtual Photographer feature enables the creation of photorealistic 2D images from a 3D product render, saving the time, effort and risk of a photoshoot. These images can be utilized across omnichannel marketing, cementing a consistent brand voice in sales, marketing, social media and more.

ring 360 degreen spin

Easy Customization

The use of 3D configurators not only aids in better understanding the product's features and functionalities, it also enables users to customize products to their liking.

Changes to configuration of a product, and related price changes, are reflected in real-time, so the customer feels more confident in their purchase.

This level of interaction and customization fosters a deeper connection between the customer and the product, leading to higher conversion rates. It also reduces the time and effort required by salespersons to mock up a quote for every potential configuration.

On the sales floor, employees can use the 3D configurator on a tablet to step shoppers through various product configurations alongside fabric swatches or other tactile items, bridging the gap between digital and in-person experiences.

Moreover, the data gathered from these interactions provides valuable insights into customer preferences, which can be leveraged to refine marketing strategies and product offerings. 

GIF showing changing views of a couch with materials and colors seen in a 3D configurator

Generative Augmented Reality

With easily scalable, robust 3D and photorealistic 2D images, businesses can use augmented reality (AR) to offer customers a truly unique, engaging experience. AR provides the ability to see an item at-scale within the user's personal space.

This further enhances the connection between customer and product, as well as meeting the expectations of the tech-savvy shopper.

Increased Customer Satisfaction

By offering a hands-on digital experience, sales leaders can witness a marked increase in customer involvement and satisfaction. This means fewer returned products due to expectation mismatch, and fewer items needed on display.

And with real-time transparency between inventory and ecommerce via seamless integration with PIM, ERP, DAM and other business management software, customers are never unhappily surprised by designing an object only to have it be unattainable.

This results in increased customer satisfaction, as well as trust in the brand, upping the likelihood of repeat business.

GIF of a chair in a room seen with a 3D configurator

Streamlined Sales Processes

CPQ software and customizable API makes the 3D configurator agile enough to support the needs of a business in nearly any industry. Features include:

  • Effortless integration with platforms like SAP, Salesforce, Shopify, BigCommerce, commercetools, WooCommerce and more.
  • A 3D asset management library that stores each configuration aspect as individual files, enabling swift changes to the product catalog in response to market influences.
  • Automatic order processing when the customer purchases a product, reducing human error.
  • Automated sending of construction outputs to the manufacturer, such as CAD files, cut patterns, assembly instructions and a bill-of-materials. This expedites the fulfillment process.
A 3D configurator simplifies complex product lines, enhancing both customer engagement and operational efficiency.


Sales leaders who embrace these automated solutions are well-positioned to meet the demands of modern manufacturing and drive their companies toward greater success.

Streamline your business operations and increase customer engagement with our cutting-edge 3D configurator. Schedule a demo today to learn more.