How 3D Configuration is Shaping Digital Commerce

What do helmets, couches, and watches all have in common? Not much, except that all are part of the explosive  digital commerce trend, online 3D product configuration.

While the manufacturers of these products are leading the way, most products will inevitably be sold this way before long. In fact, most customers will come to expect it as a natural part of their e-commerce experience. While selecting colors and textures has been a mainstay of product customization for quite some time, the new trend is to offer customers hundreds of options so that they can see their specific come to life in intricate, exquisite detail.

Product Visualization Software

Online retailers are seamlessly integrating product visualization software into their e-commerce websites, providing customers with unparalleled selection. Before, customers had to pick from a list of three or four pre-made models. Even if some options could be changed, overall product availability was limited, thus turning away potential customers. However, with the power of 3D product configuration, there are thousands of combinations that a customer can select from and interact with until they arrive at a customization that results in a purchase.

Why limit customer choices when immense freedom is possible? That freedom also delivers the security of knowing exactly what a product will look like. With 3D product configuration, the future of digital commerce has never been brighter.

Product Customizer - Helmet

Take football helmets, for instance. The buyer, whether they're a park district employee, a high school head coach, or a professional equipment manager, already knows a lot about the product.

To meet the buyer's needs, customization needs to go well beyond color or logo. The chin strap, the mask shape, the interior bumpers, and the eye-shield all play a big role in the decision, too. Having the power to adjust the options, zoom in and out on the helmet, and even rotate it a full 360 degrees makes your e-commerce website a buyer’s playground. These capabilities have become indispensable for customers to truly get a feel for the purchase, especially if the purchase is for an entire team.

Buyers have the option to explode the helmet as well, allowing them to view all the components separately or collapse them to see everything together. The team can collaborate too, with each player designing their own helmet and then putting the decision up for a vote. Even if the buyer is a parent and some of the options have been preset by the team, enough options remain to customize and deliver a unique helmet for each player.

The whole process is nothing short of revolutionary: an on-demand product maker that owes its existence to 3D product configuration technology.

Product Customizer - Watch

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What about a product that’s much more personal than a football helmet, for example a watch? There are a wide-variety of watches to choose from, with some purchased for daily wear and others for special occasions.

While there’s no shortage of watch makers and styles to choose from,  what label wouldn’t benefit from adding a fully customizable model to their line-up? Even if their customers already love the brand, giving an option to fully design a unique watch they can wear will only strengthen their brand loyalty.

For new customers, a product customizer might help attract them to the brand. Again, the combinations, including:

  • Strap type and color
  • Case color
  • Watch face illumination and color schemes
  • Number outlines,
  • Different watch hands.

The customer gets to choose and, in the end, the product worn on their wrists bears the brand name they wanted in the first place. That unique mixture of brand recognition and personalized customization is a revolutionary form of customer satisfaction. It’s what customers want, even if they don’t know it yet. Manufacturers who make it available to them will be light years ahead of the competition.

Immersive Commerce is the New Standard

Online shopping is evolving rapidly. The tried and true model of displaying photographs and product descriptions is no longer enough to keep up with customer tastes and needs. Customers want control over the experience and input into the shiny new product they are paying hard earned money for. But before they click buy, they also want peace of mind about what they’re actually getting. 3D product visualization gives them just that.

With this technology, customers can examine their creation in minute detail from all angles, knowing the real thing will be just like it. This interactivity is truly the next stage of e-commerce and before long it will be as commonplace as 2D photographs are today.

Become a Market Leader

Why wait to invest in 3D configuration until your competitors are already ahead of you? By committing to providing a cutting-edge e-commerce experience, you can build customer loyalty and increase sales.

Not sure where to start? Threekit can help create a customizable experience for your exact products and needs. Contact us today to learn more.

Article Categories: Insider, 3D Configuration, Industry Trends, Immersive Commerce

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