How 3D Configuration is Shaping Digital Commerce

What do helmets, couches and watches all have in common? Not much except that all are part of an explosive trend in digital commerce: online 3D Product Configuration. While the manufacturers of these products are leading the way, before long, most products will inevitably be sold this way and most customers will come to expect it as a natural part of their e-commerce experience. Sure, selecting colors and textures has been a mainstay of product customization for a while now, but the new trend is to offer customers hundreds of options and to enable the consumers to see them come to life in intricate, exquisite detail.

Product visualization software

Online retailers are seamlessly integrating product visualization software into their e-commerce websites, providing customers with unparalleled selection. Before, customers had to pick from a list of three or four pre-made models. Even if some options could be changed, overall product availability was limited, thus turning away potential customers. However, with the power of 3D product configuration, there are thousands of combinations that a customer can select from and interact with until they arrive at a customization that results in a purchase.

Why limit customer choices when immense freedom is possible? That freedom also delivers the security of knowing exactly what a product will look like. With 3D product configuration, the future of digital commerce has never been brighter.

Product customizer - Helmet

Take football helmets, for instance. The buyer, whether they are a park district employee, a high school head coach or a professional equipment manager, is smart and knows a lot about the product. To meet the buyers needs, customization needs to go well beyond just color or logo. The chin strap, the mask shape, the interior bumpers, the eye-shield, all play a big role in the decision too. Having the power to adjust the options, zoom in and out on the helmet and even rotate it a full 360 degrees makes your e-commerce website a digital buyer’s playground. These have become almost indispensable to truly get a feel for the purchase, especially if the decision requires purchasing for an entire team.

There’s an option to explode the helmet and view all the components separately or to collapse it to see all together. The team can collaborate too, with each player designing their own and then putting the decision up for a vote. And even if the buyer is a parent and some of the options have been preset by the team, enough options remain to customize and deliver a unique helmet for each player. The whole process is nothing short of revolutionary: an on-demand product maker that owes its existence to 3D product configuration technology.

Product Customizer - Watch

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What about a different sort of product, one much more personal than a football helmet? A watch, for example. Some watches are purchased for daily wear, others for special occasions. There’s no shortage of watch makers and styles to choose from but what label would not benefit from adding a fully customizable model to their line-up? Perhaps their customers already love the brand; it makes perfect sense to give them an option to fully design their own, unique watch and later wear it with pride.

If it’s a new customer, a product customizer might attract them to the brand where existing models may not be as great a draw. Again, the combinations are endless: strap type and color, case color, watch face illumination and color schemes, number outlines, and different watch hands. The customer gets to choose and in the end, the product worn on their wrists bears the brand name label they wanted in the first place. That unique mixture of brand recognition and personalized customization is a revolutionary form of customer satisfaction. It’s what customers want, even if they don’t know it yet. Manufacturers who make it available to them will be light years ahead of the competition.

Immersive commerce is the new standard

Online shopping is evolving rapidly. The tried and true model of displaying photographs and descriptions of products is no longer enough to keep up with customer tastes and needs. Customers want control over the experience and input into the shiny, brand new product they are paying hard earned money for. But before they click buy, they also want a peace of mind about what they’re actually getting. 3D product visualization gives them just that. They can examine their creation in minute detail from all angles and rest easy the real thing will be just like it. This interactivity is truly the next stage of e-commerce and before long will be as commonplace as 2D photographs are today. But why wait when you can become a market leader today?


Article Categories: Insider, 3D Configuration, Industry Trends, Immersive Commerce

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