How Allen Edmonds Has Instantly Modernized Custom Footwear

Allen Edmonds, a name synonymous with quality in handcrafted footwear, has always prioritized the perfect fit. But how do they translate that promise into a modern, online shopping journey for high-end shoes? To answer that, they recently launched a revolutionary customization experience that sets a new standard in the industry. 

Key Takeaways

• Allen Edmonds uses Threekit to create product customization for their high-quality footwear.
• They create a guided selling experience through automated tutorial pop-ups and clarity of options.
• Customer trust is created through transparency, while the buying experience is enhanced through personalization options.

Here is what we love about Allen Edmonds' product customization tool.

Guided Selling Experience: Allen Edmonds doesn't leave you alone to wonder how you should create your shoe. Before you begin they walk you through the process to ensure you understand every tool and feature, so you feel confident and supported throughout the design journey.

Fit Comes First: We mean this literally. What’s worse than falling in love with an item only to find out that it cannot be made in your size or width? By beginning with fit requirements, Allen Edmonds ensures that what you customize is consistent with what they can produce, and eliminates any chance of disappointment. 

They Present Leather Options by Priority: Do you envision weather-resistant boots, or sleek suede loafers? The platform intelligently presents leather options based on your priorities. Mix calf skins, choose textures, and personalize every detail to match your taste and lifestyle.

Clarity at Every Click: Not everyone's a shoemaking expert. Allen Edmonds ingeniously removes the confusion by highlighting the specific element you're customizing with each click. No more wondering what a "welt" is–the interface guides you intuitively, ensuring each personalization reflects your vision.

This is more than just customization; it's an interactive journey of self-expression. Allen Edmonds has redefined the high-end shoe shopping experience, empowering you to create a pair as unique as you are. 

It’s really something you have to experience for yourself, though–check it out here! And if you're looking to incorporate a similar experience in your ecommerce shop, contact Threekit to learn more about our visual engine sales solutions.