It's perhaps not a surprise that the average online attention span is now shorter thanever. Shoppers want instant gratification too. And when they can't configure or customize products exactly to their liking, there's a million oher distractions to take them to another e-commerce business.
If you're thinking about product configuration and your marketing technology and e-commerce roadmap - here's four reasons why customization and 3D visualization should be on high on your priority list:
1) Customers Want Customization
According to the latest market research, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
When retailers let customer's take control of their products customer's almost always engage. And when your customer's engage more, they have a better sense of the quality and a better feeling of personalization. Because they've adjusted it the way "they want" they also feel more ownership. And more ownership means more likely to convert.
But don't just take our word. Research shows that 32% of customers specifically mentioned the desire for brands to customize their offerings to suit them and their specific needs. As this configuration, customization, and virtual photography spread, customer's will expect it even more. ThreeKit stands at the forefront of the technology that brings product configuration home. This leads directly into the second reason.
2) Seeing Is Believing
While the connivence of e-commerce - shopping on your couch in sweatpants - can't be beaten a recent Retail Dive report showed that customers still vastly prefer brick-and-mortar shopping over online retail.
There's two reasons why. The first is the peace and trust element of seeing and touching products and the ability to take them home then and there.
And while delivery times are constantly speeding up, there are few and far between technologies that let customers actually touch and feel your product through the screen.
But advanced 3d visualizations are here today. Customers can configure products in hundreds of combinations of colors, textures, parts, and other elements and then see the results instantly. With their dream product on-screen, they can rotate, zoom-in, take it apart and put it back together, seeing it in all of its stunning glory. The presence of such a 3d configurator can be the deciding factor in attracting a customer to an e-commerce outlet and keeping the sale digital.
3) The Future of Manufacturing Is On-Demand
When Richard Sears sent out the first copies of his catalog, no one could have predicted the mail-order revolution that ensued. When Jane Snowball made the world’s first online order, few would have said that the e-commerce industry would net hundreds of billions of dollars per year.
Where retail will be tomorrow? As the Industrial Revolution enters its 4th wave, phrases such as smart factory, the internet of things, cloud computing, and machine learning have become mainstream and the factory floor has entered the digital age.
Brands must be able to let customer's be in the driver's seat so the customer can lead the way. And then, once you know what customers want, you can quickly go to production and supply the demand. A 3D product configurator is an absolute must to allow the customer unparalleled freedom to bring their dream product to life.
4) The Wow Factor
If there’s one thing there’s no shortage of in the modern world, it is digital content. There’s a titanic competition afoot for the attention of consumers, and billions have been spent on discovering the magical ingredients that will both capture it and keep it spellbound.
These span the spectrum from gimmick (clickbait, anyone?) to truly industry defining. What determines whether it sticks or flops? Of the many factors, perhaps the most important is the Wow factor - that fascination a customer has that keeps them returning again and again.
As manufacturers and retailers hunt for the next Wow factor, 3D Product Configuration is turning eyes everywhere. Customers who are repeatedly wowed will keep returning for more of the same experience. And nothing wows more than the ability to configure a fully customizable product or experience and then view it in glorious and stunning resolution. It speaks future, it speaks potential, and most of all, it speaks power and puts that power directly into the customer’s mind. In the near future, the presence of the 3D Configurator will make all the difference between a customer who sticks around and one that moves right along. Get on board today.