3D configurators for lighting provide a customizable, interactive product visualization experience for shoppers, with seamless integration solutions for both B2C and B2B businesses. Keep reading to see how this tool can increase sales and satisfaction.
Key Takeaways
- 3D configurators enable personalized lighting solutions tailored to individual customer preferences.
- Putting shoppers in control of creating their own products increases the likelihood of purchase by 60%.
- Consumers are willing to pay up to 20% more for a customized item.
- Empowering customers to design their own unique product provides a more engaging shopping experience, increasing the likelihood of conversions and repeat business.
- 3D product configurators reduce the rate of product returns due to mismatch in customer expectation.
- It also decreases cost by ensuring a greater degree of manufacturing accuracy, speeding production time and providing the agility to adapt to market changes.
Customization for Increased Engagement
With a 3D product configurator, shoppers can select from a variety of product detail options, including size, color and style, to create a lighting solution that fits their space and taste perfectly.
This level of interactivity reduces the uncertainty that often accompanies online purchases. And seeing a custom lighting design in real-time can significantly boost buyer confidence and satisfaction.
With interactive 3D functionality, shoppers can inspect the lighting product from all angles with 360° rotation, as well as zoom in for texture and manufacturing details. This combines the best of both online an in-store shopping.
By offering a better-than-in-store shopping experience, conversion rates increase and customers feel a sense of brand loyalty. Increased customer satisfaction also means fewer product returns due to expectation mismatches, saving you cost and waste.
Additionally, studies indicate that digital shoppers are willing to pay up to 20% more for a product they can customize—increasing your bottom line while providing higher rates of customer satisfaction.
eCommerce Integration for Smooth Shopping
The integration of a 3D configurator into an ecommerce platform translates into a more transparent and trustworthy shopping experience.
With Threekit's CPQ solution, which integrates easily with a variety of existing ecommerce platforms and business management software, implementing this technology is a smooth process.
This provides a seamless shopping experience that removes any purchase roadblocks due to inventory issues or ecommerce errors. Users can see their customizations instantly, make informed decisions and proceed to checkout with ease.
Integrated Business Operations Tools to Optimize Growth Potential
3D configurators also create efficiencies in multiple work streams and lower operational costs. It supports scalable production, with a robust 3D asset management library and automated manufacturing outputs.
Post-Order Workflows
Once the shopper clicks the "Buy" button, the system generates an order with precise specifications as well as CAD files, assembly instructions and a bill of materials, reducing delays in post-order workflows.
The additional integration of automatic order processing significantly reduces the time between order placement and production commencement, streamlining the entire sales cycle.
The seamless transition from design to order not only enhances efficiency but also minimizes the potential for errors, ensuring that customers receive exactly what they envisioned.
This function enables your business to focus on design and omnichannel marketing, rather than paperwork. And if the customer needs support with installation, service teams can easily reference the exact specifications of the customer's order.
Image Generation and Management
The 3D configurator stores product data as individual models, materials and textures, as well as coming pre-populated with common materials, such as wood and steel. This enables wide-scale repurposing of assets across all customer touchpoints, and makes editing the asset library easy.
With robust asset management, you can quickly edit configuration options to adapt to material shipping delays or discontinuations. With just a few clicks, existing product photos can be edited as needed, whether for one product or your entire catalog.
This flexibility significantly enhances the ability to respond swiftly to market trends and customer preferences. And with the 3D asset management reducing time-to-market for new products, you have a competitive edge that doesn't require increased spending.
For manufacturers and retailers, these tools can lead to more efficient inventory management and production planning. And by analyzing the data from popular customer configurations, you can gain insights into current trends and adjust offerings accordingly.
See how Threekit helped supercharge Hangout Lighting's digital store and sales strategy with a 3D product configurator. Or schedule an individualized demo to learn how we can help your business shine.
