With a 3D configurator, customers can personalize and visualize their ideal footwear designs. This taps into the growing consumer desire for unique products, whether your shoes are orthotic or fashion-forward. Let's explore the key takeaways from this cutting-edge technology.
Key Takeaways
- Product configuration differentiates brands and increases buyer confidence through a truly engaging shopping experience.
- Customized products offer upsell and cross-sell opportunities, while having a lower value on the secondary resale market.
- Augmented reality and interactive 3D product renderings increase buyer satisfaction and align expectations.
- A composable platform and seamless integration with existing business software and ecommerce tools makes the 3D footwear configurator easy to implement and manage.
Engage More Shoppers with Customization
US consumers spend nearly $30 billion each year in footwear and revenue tops $52 billion globally. In a market with so much opportunity, digital stores selling footwear can be quickly cluttered with options, overwhelming online shoppers.
Footwear is a dynamic category that can be hard to present, but customizable 3D renderings make shoe shopping easy (and fun) to navigate.
Limitless Configuration and Engaging Visuals
With a 3D configurator, shoppers can design their own footwear, including the ability to choose custom colors for midsoles, outsoles, heels, laces and tongues. They can also add custom text to the tongue label, such as a name. In the realm of luxury footwear, they can select material, topstitching, heel height and hue.
This unique experience puts customers in the role of designers, bringing their vision to life and reflecting real-time 3D visuals and prices for each selection.
Whether your customers are sneakerheads or curators of luxury apparel, the ability to own a one-of-a-kind product from a trusted brand greatly appeals to modern online shoppers.
In fact, according to a study by Epsilon, 80% of consumers are more likely to do business with a company that offers personalized experiences.
In creating interactive 3D product renderings, businesses empower shoppers to closely inspect every detail of their creation using options like 360° rotation and zoom in. Buyer confidence is further raised by this dynamic experience.
By offering interactive 3D visualizations, businesses have seen as much as a 40% increase in conversions. And according to studies, 82% of visitors on product pages will activate a 3D view if one is available.
Adding helpful, interactive tools will increase time spent on your site duration and brand familiarity.
Increase Revenue and Reach
Personal configuration is also a high-margin upsell opportunity. Consumers are willing to pay extra for products that are unique and tailored to their needs. With the manufacturing capability already there, there's very little or zero marginal cost.
Personalized products also have a lower value in the secondary market. This means that consumers are less likely to be able to re-sell their products, making them more likely to buy new. This can be especially beneficial for luxury brands, as it encourages customers to purchase new products directly from the brand.
Customizable footwear can be listed a different SKU at a higher price point, which prevents channel conflict with retailers, distributors and resellers.
Businesses can sell their products through multiple channels, including direct-to-customer, without worrying about alienating their distributors by offering the same exact product. This allows businesses to reach more customers and increase their overall revenue.
Augmented Reality for Fit Confirmation
An estimated 60% of shoe buyers buy the wrong size of footwear. That's a huge concern among consumers, and most of them show reluctance to purchase shoes online because of the uncertainty about fit.
Augmented reality (AR) technology takes away the doubt by empowering customers to find the right size—no measuring necessary. With AR on your ecommerce site, the customer can point their smartphone camera at their feet in the physical world and the app calculates their correct shoe size.
Nike already has an AR feature called "Nike Fit." Besides measuring shoe size, it also allows easy retrieval of your shoe size from the app when shopping in-store.
Increasing buyer confidence through AR raises conversion rates and brand loyalty, as well as reducing the likelihood of costly product returns.
A Composable Platform for Smooth Operations
With the help of a shoe configurator, your entire catalog can be digitized in a way that's scalable and easy to manage. Online sales are instantly reflected in the configurator and your inventory. If a fabric or color option changes, you can react quickly and without the risk of human error to ensure your catalog is accurate.
This is achieved through Threekit's composable platform, which integrates smoothly with popular business software and ecommerce platforms, including PIM, DAM, ERP, PLM and more.
Not only does this make managing the platform easy, it ensures an error-free shopping experience for the customer.
And with additional tools such as a robust 3D asset library and virtual photography generator, Threekit enables business agility and a future-proof visual commerce solution.
To explore how Threekit's 3D configurator can give your footwear business a true leg up in the industry, schedule a free demo. Or, explore our many successful brand case studies.
