3 Visual eCommerce Tools That Furniture Brands Need
- High-quality, interactive visuals attract customer attention and increase the amount of time they spend exploring products on your furniture ecommerce site.
- These visual experiences also increase customer satisfaction and confidence in purchasing decision by allowing them to investigate the product in detail before buying.
- Real-time furniture configuration allows customers to create a unique item for their space, increasing a sense of ownership and brand loyalty with no additional cost to the business.
- Augmented reality (AR) enables customers to visualize your furniture in their environment before purchasing, decreasing the likelihood of product return.
Immersive Visuals in Furniture
With increasing rates of consumers buying online, furniture brands have an opportunity to reach more markets and build customer loyalty among niche markets. In fact, studies have shown that 83% of buyers cite the quality of product images influences their purchase decision, and 67% rank high-quality visual content higher than product descriptions and customer ratings.
As a higher-priced item that involves decisions regarding color, texture, light, comfort, fit, utility and price, the best way to attract and retain furniture customers is by creating an engaging and easy way to shop.
High-resolution, accurate ecommerce visuals provide a level of detail that reduces the need to do independent research on a product and ensures accurate expectations.
Customization with real-time visuals allow consumers to buy exactly what they need and want, without having to make several trips to a brick-and-mortar store. Rather than just showing them a fabric swatch, furniture brands can take the guesswork out of their customers' decisions by giving them all the visual information they need.
AR provides an even greater amount of customer ownership of a product, allowing them to see a photorealistic render of the piece of furniture in their space. With so much accurate visual information, the likelihood of error and product return drops significantly.
Interactive and Photorealistic Product Images
Photorealistic and 3D renderings allow customers to visualize furniture in detail, giving them a better understanding of the product's features and setting accurate expectations. This not only saves costs for the brand, reducing return rates, but also improves customer satisfaction and builds trust.
Interactive images may include the ability to zoom in to see a high level of detail, rotate the piece of furniture 360° and explore how it will assemble through the explode feature.
Product Configuration in Real-Time
According to a study by Epsilon, 80% of consumers are more likely to do business with a company that offers personalized experiences.
Visual configurators allow real-time visualization of product customization. In leveraging this tool, furniture brands empower customers to design the item that best fits their space and aesthetic. The customer will also invest more time on your site, increasing the likelihood of conversion rates.
This approach not only enhances the customer experience, it adds a layer of emotional value to the products. Studies show that consumers are willing to pay more for personalized items.
Utilizing AR allows a customer to visualize a piece of furniture in their personal environment. This risk-free, no-cost way to explore a brand's offerings increases confidence in purchasing decisions and ownership of a product.
In addition to being an exciting way to shop for retail products, the use of AR can extend to areas such as interactive packaging, immersive retail displays and interactive user manuals.
Want to see what immersive visual commerce tools can do for your furniture brand? Schedule your free, customized demo now with our team.