Visual commerce is revolutionizing the online shopping experience by incorporating advanced technologies like 3D visualization, customization options and augmented reality. These innovations are reshaping how customers interact with products and make purchase decisions, leading to a more engaging and personalized shopping journey.
Key Takeaways
- Visual commerce can increase customer engagement and satisfaction, align product expectations and enable greater confidence in purchase decisions.
- High-quality product photos or photorealistic 2D renders are essential for influencing online purchase decisions.
- 3D configurators allow for personalized product experiences with interactive visual elements, increasing customer engagement and satisfaction.
- Augmented reality (AR) boosts customer confidence and reduces returns, by allowing shoppers to see your vanity in their space.
- Robust digital asset management makes your business agile enough to ensure customers always have options, even if your materials supply is unexpectedly impacted.
Enhance the Online Shopping Experience
The Impact of Visualization
According to recent studies, 83% of shoppers cite product imagery as the most influential factor in their online purchase decisions. High-quality visuals quickly convey a multitude of information about a vanity and be used for storytelling-based branding.
2D images, such as the photorealistic images rendered by Threekit's Virtual Photographer, allow aspirational settings, enabling you to position each vanity in its best light and environment to inspire shoppers.
3D images provide a more interactive experience, empowering the customer to rotate the vanity 360 degrees, zoom in for textural and manufacturing details and even "explode" the image to see how it's pieced together. It also provides the render needed for AR, in which customers can see the product at scale in their home.
By providing a dynamic view of the product, customers can explore every angle and detail, enhancing their confidence in making a purchase decision. This immersive experience is a powerful sales tool that taps into the visual nature of human perception.
Product Configurators for Customized Vanities
When shoppers have a hand in creating their own product, they are 60% more likely to purchase the product. Additionally, consumers assign a higher value to items they can customize to meet their unique needs, and studies have shown they're willing to pay up to 20% more for these items.
3D configurators allow customers to visualize their personalized vanity design in real-time, offering a dynamic shopping experience that boosts engagement and conversion rates.
By integrating 3D configurators into an ecommerce platform, you provide a hands-on digital experience that empowers customers to select colors, configurations, sizes and materials to their liking.
Moreover, 3D configurators streamline the customization process, making it efficient and user-friendly. This technology captivates the customer's imagination and provides them with the assurance that what they see is what they will get.
The integration of advanced configuration tools allows for an intricate level of customization, from selecting materials to adjusting dimensions. This not only enhances the customer experience but also fosters a sense of ownership and connection with the product.
The ability to interact with a product virtually before purchase also significantly enhances customer satisfaction and reduces return rates.
Augmented Reality Integration
By enabling customers to visualize vanities at scale in their own environment, AR helps bridge the gap between the digital and physical worlds. Shoppers can see how a vanity will fit into their room and complement their existing decor, enhancing their confidence in making a purchase decision.
For the casual online browser, AR can remove barriers to purchase by giving them a clear path of where to incorporate the item in their space. It also aligns with the technological expectations of modern consumers.
Threekit offers robust solutions for integrating AR into ecommerce platforms like Shopify, WooCommerce, Magento and Salesforce. This creates a seamless purchasing experience, actively engaging the customer with your brand and boosting the likelihood of repeat business.
The ability to preview products in a real environment before purchasing reduces the likelihood of returns and increases customer satisfaction.
Supporting Business Growth and Workflow Efficiency
The integration of visual commerce can be transformative, offering a suite of tools that cater to diverse needs:
- Headless solutions provide a flexible format that seamlessly integrates with ecommerce platforms and existing business management software.
- Advanced configuration capabilities allow for complex customizations, including nested and parametric configurations.
- Automatic order processing ensures that the exact product specifications are captured when a purchase is made, reducing the likelihood of human error.
- Automated manufacturing outputs send CAD files, instructions and a list of materials to the manufacturer, resulting in faster fulfillment time.
The tool also includes CPQ solutions to keep sales, manufacturing and support connected through integration with business management programs such as PIM, ERM, DAM, ERP and more.
3D Asset Management
With a robust library of images built into your visual commerce solution, including common building materials, managing visual assets is easy.
An out-of-stock material can be removed from the digital catalog with just a few mouse clicks. A new colorway can be added to hundreds of products in less than a minute.
This ability to push standardized customization aspect visuals across all consumer touchpoints supports omnichannel distribution and brand consistency, increasing user trust and decreasing cost for you.
Elevate your online shopping experience with the cutting-edge technology of Threekit. Our platform offers a comprehensive suite of tools, including product configurator, visual engine, and omnichannel distribution, designed to engage and delight your customers.
