Visual Commerce for the Lighting Industry

Explore how visual commerce solutions from Threekit can transform the way customers shop for lighting, offering a more engaging and personalized shopping journey with stunning visualization tools.

Key Takeaways

  • Creating photorealistic product images enhances the visual appeal and quality of lighting products, influencing online purchase decisions.
  • Leveraging 3D configurators allows for personalized lighting solutions tailored to individual customer preferences.
  • Implementing augmented reality (AR) for lighting solutions increases customer confidence in their purchases by enabling them to visualize products in their own space.
  • Putting shoppers in control of creating their own products increases the likelihood of purchase by 60%, emphasizing the value of interactive and customizable shopping experiences.

Kitchler lighting

Increasing Lighting Sales with Visualization Tools

Creating Photorealistic Product Images

In the realm of visual commerce, particularly for lighting products, the creation of photorealistic images is a necessity. 83% of shoppers cite product imagery as the pivotal factor in their online purchase decisions. By turning 3D models into lifelike images, businesses can showcase their lighting products in the best possible light, quite literally.

The process of generating photorealistic images allows for the production of numerous variations without the need for physical prototypes. With a robust library of photorealistic product images, visual consistency across all customer touchpoints is assured.

Features like zoom and rotate empower customers to explore lighting products in detail, enhancing their confidence in the purchase. And the realistic representation of lighting effects adds depth and appeal to the products, which increases customer engagement and length of time spent on your ecommerce site.

The integration of photorealistic rendering into online platforms has revolutionized the way lighting products are presented. It provides a richer, more engaging customer experience that can lead to increased sales and customer satisfaction.

Ultimately, the goal is to create a virtual shopping experience that is as close to reality as possible, encouraging customers to make informed and confident purchase decisions.


Leveraging a 3D Product Configurator for Customized Lighting Products

With a 3D product configurator, shoppers can select from a variety of options, including size, color and style, to create a product that fits their space and taste perfectly. The ability to visualize a custom lighting design in real-time can significantly boost buyer confidence and satisfaction.

Moreover, the integration of 3D configurators into ecommerce platforms has streamlined the buying process. Users can see their customizations instantly, make informed decisions and proceed to checkout with ease. This seamless experience not only delights customers but also reduces the likelihood of returns due to mismatched expectations.

For manufacturers and retailers, these tools can lead to more efficient inventory management and production planning. By analyzing the data from customer interactions with the configurator, businesses can gain insights into popular trends and adjust their stock accordingly.

Shopper using augmented reality  to buy furniture and home goods

Implementing Augmented Reality for Lighting Solutions

By overlaying digital information onto the real world, AR allows customers to visualize lighting solutions in their own space before making a purchase. This immersive experience not only boosts consumer confidence, it enhances the decision-making process and creates a sense of ownership of the product.

One of the key benefits of AR is the Lighting Estimation API provided by many platforms. This technology assesses images to provide detailed insights into the lighting of a scene, which can be crucial for accurately representing how a lighting product will perform in a customer's environment.

With AR, the guesswork in lighting design is significantly reduced, leading to higher satisfaction and fewer returns.


To illustrate the impact of AR in the lighting industry, consider the following statistics:

  • 83% of shoppers cite product imagery as the top influence on their online purchase decisions.
  • Digital shoppers are willing to pay up to 20% more for a product they can customize themselves.
  • 66% of online shoppers state that 3D and AR visuals increase their confidence in a purchase.

Implementing AR into your visual commerce strategy can be a game-changer. It not only caters to the growing demand for interactive shopping experiences but also aligns with the technological expectations of modern consumers.

augmented reality for lamp

Illuminate your sales strategy with the power of visual commerce. Ready to transform your digital storefront? Schedule a free demo to see how Threekit can elevate your brand.