Visual Commerce for Sectionals

Explore how visual commerce solutions from Threekit can transform the way customers shop for sectionals, offering a more engaging and personalized shopping journey.

Key Takeaways

  • Threekit offers a robust visual engine and CPQ software solution with user experience features that drive product discover and engagement. 
  • Interactive 3D models engage customers and provide a more immersive shopping experience.
  • Configurable augmented reality (AR) can boost sales by allowing customers to visualize sectionals in their own space.
  • Personalization of sectionals leads to increased conversions as customers feel a stronger connection to the item.

Enhancing the Customer Experience

Engage Customers with Interactive Visuals

By offering a virtual representation of sectionals, customers can explore from every angle, fostering a deeper connection and understanding of what they're considering purchasing. This immersive experience not only captivates but also empowers consumers, allowing them to interact with the product in a way that static images and the in-store experience cannot match.

Statistics reveal the impact: 83% of shoppers cite product imagery as the primary influencer in their buying decisions. With the ability to zoom in for granular detail on fabric choices, and rotate 360° to understand the dimensions, interactive visuals offer a shopping experience unlike any other.

Embracing 3D models in ecommerce platforms leads to increased time spent on the site and a higher likelihood of conversion. It's a transformative approach that aligns with the evolving expectations of digital shoppers.


The integration of 3D models into online stores is a strategic move toward a more dynamic and interactive shopping journey. As discussed in our Show It to Sell It webinar, the future of furniture ecommerce lies in creating a rich, virtual shopping environment that resonates with the tech-savvy consumer.

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Boost Buying Confidence with Configurable AR

AR bridges the gap between digital shopping and the physical world, allowing customers to see in real-time how a sectional fits into their space. This immersive experience not only enhances customer engagement but also significantly boosts sales through a sense of investment.

The ability to see a sectional sofa in their living room, with their choice of fabric and layout, empowers customers to make confident purchasing decisions.

By integrating AR into the shopping experience, retailers are not only providing a dynamic customer experience but also streamlining the path to purchase.


Automatic order processing ensures that once the customer is satisfied with their AR experience and proceeds to buy, the exact specifications are captured seamlessly. This efficiency in the sales process is crucial for capitalizing on the heightened interest generated by AR visualization.

Customer using augmented reality to shop for furniture

Personalize Products for Increased Conversions

Personalized products create a sense of ownership and can significantly lift conversion rates. Studies show that shoppers are willing to pay up to 20% more for products they can personalize.

When customers can tailor a sectional to their exact preferences, from fabric choices to modular configurations, they are more invested in the outcome. 

Personalization taps into the consumer's desire for uniqueness and can be a key differentiator in a crowded market. By offering a range of customization options, you empower customers to create a product that truly reflects their style and needs.

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Threekit Solutions

In today's digital marketplace, enhancing customer experience is paramount. With Threekit's visual commerce platform, you can revolutionize the way your customers interact with your products.

From immersive 3D displays to customizable product configurations, we provide the tools to engage and delight your audience. Don't let your business fall behind—schedule your demo to learn how you can transform your customer's journey and increase revenue.