By incorporating 3D product configurators, augmented reality and stunning product photography, businesses can enhance the shopping experience and drive sales of commercial kitchen items. Keep reading to see why visual commerce is revolutionizing commercial kitchen design.
Key Takeaways
- High-quality product photos or photorealistic 2D renders are essential for influencing online purchase decisions.
- 3D configurators allow for personalized product experiences with interactive visual elements, increasing customer engagement and satisfaction.
- Augmented reality (AR) boosts customer confidence and reduces returns, by allowing shoppers to see your products in their space.
- Automated digital asset management makes your business agile enough to ensure customers always have options, even if your materials supply gets unexpectedly impacted.
Enhancing Product Visualization in Commercial Kitchens
Visual commerce can increase customer engagement and satisfaction, align product expectations and enable greater confidence in purchase decisions. With the crucial business investment of a commercial kitchen, offering customizability that meets the user's specific needs is critical.
This ability to present inspiring workstation designs lies primarily in two features of visual commerce: a 3D product configurator, enabling room layout and AR experiences, and a visual engine that allows for photorealistic and interactive images.
Utilizing 3D Configurators for Customization
Statistically, consumers assign a higher value to items they can customize to meet their unique designs, and studies have shown they're willing to pay up to 20% more for these items.
When it comes to commercial kitchens, restaurant owners expect a high degree of customization for scalability, cuisine-specific storage needs and efficient food prep operations.
The use of 3D configurators in commercial kitchens not only enhances the customer journey but also streamlines the sales process. By providing an interactive platform that reflects changes in real-time, shoppers can experiment with different configurations, materials and designs, which translates to a higher likelihood of purchase.
By using advanced CPQ software and seamless platform integration, Threekit cuts out the need for back-and-forth conversations between sales and potential customers, increasing customer satisfaction and a sense of investment in their design.
Moreover, the technology behind these configurators supports automatic order processing. Once a customer finalizes their design, the system automatically generates the necessary specifications and design files, sending them to manufacturing. This smooth transition from design to production not only enhances efficiency but also minimizes the risk of errors.
Visual Space Planning
With Threekit Spaces, shoppers can draft their blank space on a grid, with accuracy down to the inch. They can insert existing features, like windows, doors and appliance hookups. Then they can insert at-scale renderings of your products.
Not only does this give a realistic and satisfying visual representation of space layout, it boosts inspiration. With high-quality visuals and the ability to see their rendered room in 2D or 3D, uncertainty is removed from the design experience.
This feature also supports cross-selling, by enabling you to create a rules set that promotes AI-generated suggestions for complementary products. By removing the overwhelming amount of options and suggesting smart product pairings, businesses encourage trust between the consumer and the brand.
Configurable Augmented Reality
If a restaurant owner isn't designing a new space, but updating an existing one, they'll find extra value in the included AR capability.
By enabling customers to visualize products at scale in their existing kitchen, AR helps bridge the gap between the digital and physical worlds. Buyers can see how an item would fit into an area and complement their existing workflow, enhancing their confidence in making a purchase decision.
For the casual online browser, AR can remove barriers to purchase by giving them a clear path of where to incorporate the item in their space.
Threekit offers robust solutions for integrating AR into ecommerce platforms like Shopify, WooCommerce, Magento and Salesforce. This offers a seamless purchasing experience that actively engages the customer with your brand, boosting the likelihood of repeat business.
Engaging, High-Definition Visuals
To truly leverage the 3D configurator's abilities, detailed and interactive visuals are necessary. Not only does the customer see the product, they can interact with it—zooming in for a look at granular details, rotating it to better understand the shape and footprint, and "exploding" it to see what elements are part of the product.
With Threekit, product renders can be easily created from just a few reference photos. All angles are then created and stored in a robust asset management library. This library also stores common kitchen appliance textures, such as steel and tile, enabling you to easily swap materials as needed to meet market changes and customer demand.
One of the simplest yet most effective ways to enhance your product's appeal is through Threekit's Virtual Photographer. This feature creates stunning, photorealistic images of a product, generated from a few 3D renders.
Virtual Photographer is 24 times faster than traditional product photography, and only a fraction of the price. It can generate thousands of detailed, usable images per item. Use these images to create lifestyle vignettes for aspirational marketing strategies and to ensure product consistency across all touchpoints and marketing channels.
From our advanced 3D configurator to our innovative visual engine, Threekit's visual commerce solutions can take your kitchen product business to the next level. Contact us to learn more.
