When shopping for furniture upholstery and curtains online, prospective customers want to be certain that the material is specifically what they want. While they can see these items in person when visiting a store to get a good sense of the color, texture and shape, this experience doesn't often translate on the eCommerce side of business. However, virtual photography can change this in a number of ways.
Through virtual photography, you can eliminate the pains of traditional photography by converting your inventory of furniture upholstery into digital assets. Use innovative technology to capture every detail of the draping, color and texture.
You'll no longer need to rely on other marketing tools to assure customers that the fabrics you offer are of the highest quality. The following are some of the specific elements of your furniture upholstery and curtains that virtual photography can reflect.
1. Accurate Colors
One of the aspects of curtains and other upholstery that virtual photography can effectively capture is their colors. Through the creation of both high-quality 2D and 3D images, your eCommerce platform will benefit from images that accurately reflect the fabric's overall appearance, including beautiful colors that initially grab your customers' attention.
Consumers are also more likely to trust your business with high-quality images available to them. Regardless of the color of your fabrics, a virtual photoshoot can capture them in high-resolution images that best represent them.
To learn more about Threekit's virtual photography solution and its imaging capabilities, click here.
2. Rich Textures
Another key advantage of virtual photography is the ability to capture textures. This includes textures of furniture and curtain fabrics.
Whether they’re smooth satin or rougher woven tapestry, you can visually showcase these textures through high-fidelity images generated using the right software.
Fabric textures such as cotton, silk, wool and tweed are all reflected in your product pages with optimal accuracy. This will essentially enable people to "feel" your products when viewing them on your website, whether the fabric is on a piece of furniture or a set of curtains.
Using 3D models and product configuration, people will also be able to see the texture more clearly via high-dynamic-range (HDR) lighting. As people rotate or zoom in on the virtual product, they'll be able to see what the texture would look like from different angles and further determine how smooth or rough it is.
3. Dynamic Shapes
One capability that's only achievable through virtual photography is 3D modeling. This enables customers to see your product from every perspective. This photography method can capture each product and various configurable components to generate top-quality, photorealistic 3D models.
When using these models in a product configurator, customers can get a better sense of both your products' textures and their shapes.
Many furniture pieces can feature complex designs that 2D images simply don't do justice to. People may also want to create custom furniture and better determine that the shape is what they want.
This also applies to curtains. People will want to see how the curtains look from both the front and side. They’ll get a clear idea of how it will look in front of their windows, down to the last fold.
Virtual photography can perfectly illustrate how your products will appear as customers design them. This eliminates any guesswork that customers might otherwise experience when online.
Bring your products to life with AR
To take your business's eCommerce experience to the next level, you can also implement augmented reality (AR) or virtual reality (VR) technology. These are invaluable if you want to gain a competitive edge, as 41% of retailers already use AR alone.
Using AR, customers would be able to use iPhones, Androids and other mobile devices to view products in their homes or businesses in real time. This would further enable them to see how the end result will look once ordered.
In the process, they'll be able to determine whether the shape and upholstery work with the surrounding decor or if it's the right fit in terms of size.
VR technology would also give customers the ability to explore a showroom through a virtual tour, similar to an open house in the real estate industry. Using a VR headset or goggles, customers could then view multiple configured pieces and curtains without the need to visit a real-world location.
4. Curtain Sizes
When sizing curtains, customers want to be sure that they'll be the right fit for their home. They can take measurements and size curtains using only numbers. But you can make things even easier for your customers with virtual photography and an AR function.
For example, a customer may love a certain style of curtains. But they want to double-check to ensure they're appropriately sized.
Using an AR application, they can then see the design just as it would appear upon delivery. Aiming their phone at the designated window, the customer would have the ability to confirm whether it's the right size and instantly update their order if it isn't.
This further eliminates any doubt during the buying process, keeping the buying journey smooth and efficient.
Other Benefits of Virtual Photography
In addition to capturing your products and converting them into top-quality images and 3D models, virtual photography offers numerous other benefits.
For instance, you can avoid the pains of putting together a traditional photoshoot. You won't need to hire a professional photographer to take photos of your products. Also, you won't need to ship your entire inventory to have each product individually photographed.
You can also save more money by eliminating the need to purchase photography equipment. Instead, all you need is reliable virtual photography software that can digitize your inventory.
Using this software, you can use samples or existing CAD files to generate professional photos. Then you can use them on your product pages and in a configurator.
All of these advantages make virtual photography a crucial addition to your operations.
Revamp Your eCommerce Experience With Threekit
Searching for the ideal virtual photography solution for your upholstery products? Threekit can give you everything you need in an all-in-one platform.
You can use our Virtual Photographer™ software to create images that accurately represent your inventory. You can then implement a 3D product configurator that enables customers to configure and view your products with photorealistic renderings.
Finally, our AR solution can further showcase your products with the convenience of an on-page application, eliminating the need for a separate download.
Want to find out more about our platform and see what it can do for your business? Then get in touch with us today!
