Transforming Complex Products and Product Catalogs with Visual Commerce and AI
When it comes to CPQ solutions, Salesforce Revenue Cloud Advanced (RCA) stands as the gold standard for handling complex business rules and pricing logic. However, there's a critical gap that many organizations face: how do you make these powerful backend capabilities accessible and engaging for external buyers, channel partners, and end customers?
The answer lies in Threekit's AI Visual Commerce platform – the premier front-end solution that transforms RCA's technical complexity into intuitive, visual experiences that drive engagement, reduce confusion, and ultimately increase revenue.
Traditional CPQ interfaces excel at serving internal sales teams who understand product intricacies and technical jargon. But when exposed to external users – whether they're end customers, channel partners, or professional specifiers – these same interfaces become barriers to success.
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The problems are clear:
- Overwhelming product catalogs that leave buyers unsure where to start
- Technical configuration forms filled with industry jargon
- Complex dropdown menus that intimidate rather than guide
- Poor user experience that leads to abandoned quotes and lost leads
The result? Fewer qualified leads, longer sales cycles, and frustrated buyers who abandon the process before completing their configuration.
Enter Threekit: AI Visual Commerce That Guides and Engages
Threekit bridges this critical gap by providing a visually stunning, AI-powered front-end that makes complex product configuration accessible to everyone. Built from the ground up by the same team that founded leading CPQ engines, Threekit understands both the technical requirements and user experience challenges of complex product sales.
The Threekit Advantage for RCA Customers
Trust & Enterprise Readiness
- Enterprise-grade security, compliance, and performance
- Proven ROI with 150+ leading global brands
- 80+ experts globally supporting implementation and optimization
Deep Salesforce Integration
- Native integration with the Salesforce ecosystem
- Composable and headless architecture
- Future-proof platform that grows with your business
Innovation Leadership
- Salesforce Ventures investor backing
- Strong partnership ecosystem with Salesforce system integrators
- Continuous innovation in visual commerce technology
Four Key Experiences Threekit Delivers for RCA Customers
1. AI Product Discovery
Replace overwhelming product catalogs with intelligent, visual discovery experiences. Threekit's AI guides buyers through product selection using:
- Smart recommendations based on use case and requirements
- Visual product galleries that showcase options in context
- Interactive filtering that narrows choices without confusion
- Lifestyle imagery that helps buyers envision products in their environment
Real Impact: Logitech saw increased inbound leads and shortened sales cycles by enabling buyers to experience products visually before contacting sales.
2. Interactive Visual Configuration
Transform technical configuration forms into engaging 3D experiences:
- Real-time 3D visualization of configuration changes
- Guided customization flows that eliminate guesswork
- AI-powered assistance that suggests optimal configurations
- Multiple viewing angles including cutaway and exploded views
- Augmented Reality (AR) capabilities for spatial products
Customer Success: A-Dec's "Dream in 3D" configurator enables dentists to design entire office setups with confidence, leading to higher-value quotes and faster decision-making.
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3. Omnichannel Syndication
Extend your RCA-powered configurations across all customer touchpoints:
- E-commerce websites with embedded configurators
- Mobile applications with full configuration capabilities
- In-store kiosks and sales tools
- Channel partner portals with branded experiences
- Marketing materials with automatically generated visuals
Proven Results: Marvin Windows transformed their channel sales by providing partners with visual tools that generate higher-quality leads and more informed buyers.
4. AI-Enhanced Lead Generation
Convert more browsers into qualified leads with intelligent engagement:
- Journey analytics that track buyer behavior and preferences
- Progressive profiling that captures lead information naturally
- AI-recommended next steps based on configuration choices
- Automated follow-up triggers integrated with Salesforce CRM
- Rich lead data including visual preferences and configuration details
What's New: Advanced Integration Capabilities
Threekit's latest innovations specifically designed for Salesforce customers include:
Revenue Cloud Advanced Connector
- Seamless integration with RCA's pricing and configuration engine
- Real-time synchronization of product catalogs and rules
- Unified data management across visual and commerce systems
Threekit AI + Agentforce Integration
- Visual discovery powered by Agentforce for intelligent product recommendations
- AI-driven visualization and analytics
- Enhanced buyer journey insights integrated with Salesforce Analytics
B2B and B2C Commerce Lead Intelligence
- Highest quality leads with AI-recommended product insights
- Comprehensive journey data for sales teams
- Automated qualification scoring based on engagement metrics
The Multichannel to Omnichannel Evolution
Today's buyers expect consistent experiences across all touchpoints. Threekit enables the transformation from fragmented multichannel approaches to unified omnichannel experiences:
The Old Way: Multiple Tech Stacks
- Separate systems for different channels
- Inconsistent product information
- Complex management overhead
- Poor buyer experience continuity
The New Way: Unified Omnichannel Platform
- Single source of truth for all product configurations
- Consistent experience across all touchpoints
- Centralized management for maximum efficiency
- Personalized experiences that meet customer expectations
Implementation: From Vision to Reality
Threekit's consultative approach ensures success from day one:
- Use Case Identification – Understanding your specific business needs
- Figma Prototyping – Visualizing the solution before development
- Custom Demo Development – Proving value with your actual products
- Seamless Integration – Connecting with your existing Salesforce environment
- Ongoing Optimization – Continuous improvement based on performance data
Business Impact: More Leads, More Conversions, More Revenue
Organizations using Threekit with Salesforce RCA consistently report:
- Increased lead quality with buyers who are more informed and engaged
- Shorter sales cycles due to improved buyer confidence
- Higher conversion rates from visual engagement
- Expanded channel effectiveness with better partner tools
- Reduced support burden through self-service capabilities
Ready to Transform Your RCA Experience?
The combination of Salesforce Revenue Cloud Advanced's powerful backend capabilities with Threekit's engaging visual front-end creates the ultimate solution for complex product sales. Whether you're in manufacturing, technology, luxury goods, or any industry with configurable products, this partnership delivers the tools you need to succeed in today's competitive landscape.
