Threekit Announces Partnership with Paradigm to Help Window and Door Manufacturers Accelerate Growth

Leveraging Paradigm’s CPQ and Omni dealer software Threekit is enabling game-changing dealer and website experiences to inspire buyers and help them navigate and purchase configured windows and doors.

Threekit is pleased to announce our partnership with Paradigm to create an incredible buying experience that includes configuration and visualization that will dramatically improve how windows and doors are sold.


Paradigm Omni™ is a cloud-hosted, web-based configuration, quoting, and selling solution that leverages window and door manufacturers’ product catalogs across all sales channels, to allow users to seamlessly start and finish a sale from anywhere.

With Threekit, Paradigm customers can leverage their product and business rules in Paradigm Omni to deliver game changing customer experiences that let customers get inspired and configure complex window and door solutions in 3D, Augmented Reality, and more. 

The enhanced buyer experience with Threekit delivers a visual experience that blends stunning visualization with seamless configuration and pricing technology so that dealers and buyers have everything they need to transact. 

“Paradigm’s longstanding commitment to the fenestration business has allowed us to create software that dealers rank as the industry’s most-preferred configuration and quoting platform,” says Ted Nafzger, Paradigm Vice President of Sales and Marketing.

"The Threekit relationship takes the experience to the next level with 3D visualization, interactive zoom, the ability to customize and visualize materials like glass type, frame colors, and dimensions -- and view it all in augmented reality.”

“Threekit is an incredible platform that helps door and window companies engage with buyers, architects and designers in a whole new way,” says Marc Uible, Threekit Vice President of Marketing, Business Development, and Alliances.

“Dealers want a sales tool that allows customers to engage with their products by exploring options and creating inspiration that simplifies the sales process and closes more deals.” 

“This amazing integration with Paradigm Omni is a game changer. In fact, our recent launch of a configurable door visualizer with Therma-Tru represents an industry first in offering window and door manufacturers high-quality 3D visualization combined with a wide range of configurable options in a seamless solution.”

About Paradigm

Paradigm’s technology platform is the largest of its kind in the world and serves customers in both new construction and home improvement markets, by increasing sales and operational efficiencies. Customers include remodeling contractors, homebuilders, dealers, lumberyards, distributors, retailers, and manufacturers.

About Threekit

Threekit is a visual commerce Platform that gives buyers everything they need to navigate and purchase complex manufactured products online. Leveraging visual guided selling and front end orchestration of configuration, pricing, digital asset, and manufacturing tools, Threekit helps manufacturers like Steelcase, Fortune Brands, Sloan, and Hyster Yale sell more. 

The Ideal Path-to-Purchase for Custom Doors

Where Top Door Brands are Succeeding and Where They Must Make Strides to Meet Buyer Needs

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