A Partnership to Promote Sustainability and Reduce Environmental Waste
A not so fun fact: Ecommerce product returns last year led to 5 billion pounds of waste and 15 million tons of CO2 emissions. Unfortunately, as ecommerce sales increase during COVID-19, this problem is only growing.
To combat this growing issue, Lovesac, a direct-to-consumer specialty furniture brand that has reported strong growth this year, and Threekit, the leading 3D and Augmented Reality imaging platform for e-commerce, are partnering to prevent ecommerce product returns while delivering a superior user experience.
The Data
Research shows that high-quality product images can reduce e-commerce returns by 30 to 50 percent. And shoppers themselves have spoken. 76% say they would return or exchange online purchases less often if eRetailers provide more accurate product images and details. By partnering with Threekit, Lovesac is able to show furniture in 3D online and let shoppers customize and configure products in multiple combinations, in real time. This new experience allows consumers to see exactly what it is they are hoping to buy.
“Lovesac is a company driven by innovation and sustainability. We saw the opportunity to create a better user experience so that people can create their own Sactional configuration and because of this enhanced experience we expect to see less returns, which is ultimately better for the environment and for our world. We’re thrilled about working with Threekit to make it happen," said Shawn Nelson, CEO of Lovesac.
The Solution
In a study done with Harris Poll, Threekit found that 66 percent of online shoppers said that 3D/AR visuals would increase their confidence that they’re buying the right product. Not only do the types of images improve this experience, but having more images does as well. In fact, shoppers today expect as many as eight images per product - up from just three in 2016. Utilizing this insight, the Lovesac configuration experience offers multiple types of images to enhance the consumer’s journey.
It makes sense - better product visuals lead to fewer returns and that means a healthier environment. With this partnership, Threekit and Lovesac's hope is that brands will begin adopting Best-in-Class product visualization and give shoppers full transparency into the product to ultimately reduce product returns.
To learn more about how Lovesac created an amazing visual experience check out our 3D Configuration page. To learn more about how Threekit can help you reduce returns and make a positive impact on the Climate Crisis, go to our Visuals Make a Difference page.
