Threekit Blog | Virtual Photographer (26)

Product Configurator

Sep 25, 2020 John Wright

Online 3D Configurators Are The Future of Construction eCommerce

The construction industry is increasingly adopting the use of online 3D configurators both for retail and trade customers. Configurator technology makes perfect sense for this sector—giving customers the ability to design and customize their builds allows them to create structures without the need or the expense of hiring architects straight away.

Product Configurator

Sep 24, 2020 John Wright

The 9 Surprising Business Benefits of Online Product Customization

Quick experiment: think about the last time you were given a gift that you loved. There’s a good chance that part of why it made you so happy was the feeling it was chosen “just for you” or the giver had taken your preferences into account. Now compare that to a gift that clearly hadn’t been purchased with you so specifically in mind. Gifts of the second kind produce a much less intense emotional response.

Product Configurator

Sep 23, 2020 Ben Houston

Inside Threekit: Product Configurators for 3D Artists

Threekit is the perfect tool for 3D artists and CG supervisors to achieve marketing approved product representations, for both virtual photography and 3D configuration. We use tools, techniques, and workflows you already know to make the process simple, efficient and effective. If you’re ready to give your products the look they deserve, we’re here to help make that happen.

Virtual Photographer

Sep 23, 2020 Ben Houston

The Rise of 360 Spin Video for eCommerce

The 360 spin video is more than a fun feature. 360 spin video for eCommerce is one of the most effective product viewer options online today. But that didn’t happen overnight. Some would argue that it took decades for technology to make a concept that had the power to showcase products both large and small accessible to virtually every eCommerce business.

Virtual Photographer

Sep 14, 2020 Deana Ward

Top 5 Product Photography Tips for Small Business Owners

Small business owners are resilient. They’re jugglers. They’re often a one-man or woman show. However, while they may have sound business judgement and incredible passion, they cannot possibly be experts at everything.

Virtual Photographer

Sep 14, 2020 Marc Uible

5 Reasons Furniture Visualization has Taken Off During Covid-19

We’re living in strange and unprecedented times... but you already knew that. Everyone has been talking about how “strange” and “unprecedented” this all is since April 2020, when Google Trends reported a huge (and unprecedented) spike in internet searches for the phrase “unprecedented times.” For now, the “new normal” is defined by economic uncertainty—another phrase that saw a massive spike last April.

Virtual Photographer

Sep 10, 2020 Deana Ward

Guidelines for Taking Aesthetic Product Image Photography

eCommerce is more competitive than ever, and how you present your product to your visitors can have a significant impact on sales. So, when it comes to product photography for eCommerce, you’ll want to do your best in putting your best foot—er, photo—forward.

Virtual Photographer

Sep 9, 2020 Slava Kovelman

5 Brands That Are Using 360-Degree Product Photography

360° product photography enables consumers to see every angle of a product, including getting a spatial understanding of its dimensions and size, in real-time. For customizable items, this means ensuring that your chosen aspects match your expectations before purchasing.

Product Configurator

Sep 8, 2020 Kiefer Uuksulainen

The Ultimate Guide to Visual Product Configurators

Have you ever ordered something online that didn’t live up to the photographs? That sinking feeling—buyer’s remorse—is something consumers go to great lengths to avoid. And that pain avoidance almost certainly contributes to the fact that Americans only end up buying 58% of the items they add to their online shopping carts each year.

Product Configurator

Sep 4, 2020 Deana Ward

3 Ways Online 3D Product Configurators Green the Product Lifecycle

eCommerce is badly in need of a green makeover. Online retailers have long been searching for ways to decrease waste and reduce carbon emissions in their operations, and COVID-19 has only made the situation worse. From the burden of product returns to demand miscalculations and manufacturing surpluses, eCommerce churns out far too much waste, and retailers need to do something about it.

Virtual Photographer

Aug 31, 2020 Catherine McLean

The Future State of Product Visualization in Commerce

Threekit Perspectives This blog post is part of our Threekit Perspectives series, a platform for our trusted partners to share their expertise with our audience. This post is based on a recent webinar with Threekit and Corra. Corra’s Executive Creative Director, Cat McLean joined Threekit’s VP of Marketing, Marc Uible to discuss current and future industry trends around visualization and digital experience.

Product Configurator

Aug 28, 2020 Svetla Pavlova

How to Find the Right 3D Product Visualization for Your Product

There are plenty of reasons to improve your product visuals, but with all the options available on the market today, it may be difficult to determine what the right solution is to meet your needs.