Threekit Blog | Virtual Photographer (28)

Virtual Photographer

Apr 14, 2020 Ben Houston

Announcing Configurable AR: The Next Generation of Online Shopping

Today, we are thrilled to announce the launch of Configurable Augmented Reality—Threekit customers can now simply let buyers visualize millions of product variations, in real time, from the comfort of their own homes.

Augmented Reality

Apr 10, 2020 Deana Ward

Product Visuals for Magento with Threekit

Magento is one of the leading eCommerce platforms available today. Many brands and retailers depend on Magento to run their eCommerce storefronts.

Virtual Photographer

Apr 6, 2020 John Wright

How to Go Digital with 3D Product Images

With much of the country (and world) staying at home for the foreseeable future, retailers of all kinds are grappling with a new normal. One central tenet is that eCommerce has, for now, replaced brick-and-mortar for most buying scenarios.

Virtual Photographer

Mar 27, 2020 Hilary Murdock

Introducing the Threekit Virtual Shopping Index

Our Virtual Shopping Index is our ongoing effort to monitor the COVID-19 crisis and its impact on commerce.

Virtual Photographer

Mar 11, 2020 Deana Ward

8 eCommerce Pros Share Their Product Photography Secrets

If you’re selling online, your product images have a huge impact on your company’s overall performance. And while there’s plenty of information online about product photography techniques, lighting tips, equipment, costs, and more, what we didn’t see was a guide that broke down various product photography techniques by looking at real-life examples.

Virtual Photographer

Mar 4, 2020 Matt Hobbs

Interactive 3D: Know When You're Ready, Know What to Do

Interactive 3D uses WebGL technology to render 3D images of products that shoppers can interact with – think spin, turn and zoom in. Interactivity is impactful in eCommerce: research shows that the ability to interact with product imagery boosts customer trust. Importantly, the ability to manipulate images is three times more effective at building trust than the ability to change an item’s color. Given the promise of this technology and its ability to deliver a better customer experience, you may be wondering how to know when you're ready for interactive 3D and what to do when you're ready. This guide explores why a business should pursue this 3D technology and provides simple steps to get there.

Virtual Photographer

Feb 24, 2020 Hilary Murdock

Nail your eCommerce product images with this strategy (+ 17 fail-proof tips).

Images play a huge role in the success of an eCommerce website. They can impact conversion rates, return rates, and even the number of people who actually see your merchandise. Obviously, with so much at stake, it’s important to get your eCommerce images exactly right–which means you have to master not just product photography, but also planning and some post-shoot optimization. Here, we lay out a can’t-lose strategy to ensure your eCommerce images are up to the task of boosting your conversion rate, lowering your return rate, and creating an overall high-quality experience for customers who visit your site.

Virtual Photographer

Feb 5, 2020 Ben Houston

Virtual Photography: The Future of eCommerce Product Images

The world of commerce is rapidly evolving. From the increased competition from direct-to-consumer brands to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. And the simple truth is, that when it comes to product visuals, photography has not evolved enough to meet the demands of today’s fast-paced eCommerce market where buyers expect incredible visual experiences.

Virtual Photographer

Jan 30, 2020 Hilary Murdock

The Ultimate eCommerce Product Image Guide for 2021

It’s hard to overstate the importance of visual content on an eCommerce website. In today's age, product imagery goes beyond product photos. It now includes more advanced formats like video, interactive 3D, and augmented reality, and has to do the work that was once done by physical products themselves: helping shoppers make a decision about whether or not to buy what you’re selling.

Product Configurator

Jan 23, 2020 Marc Uible

11 Lessons From Brands Doing Product Customization

Until recently, most online retailers didn’t have the technology to make product customization feasible. Now that it’s possible to create real-time images and interactive 3D depicting shoppers’ customized products, many brands are taking advantage.

Virtual Photographer

Jan 15, 2020 Hilary Murdock

How to Reduce eCommerce Returns

As part of our Visuals Make a Difference launch, we’re taking a close look at the problem of eCommerce returns and what retailers and shoppers can do to prevent them. Guide: Part 1: 6 Tips Guaranteed to Cut Return Rates for Retailers Part 2: 7 Easy Ways YOU (the online shopper) Cut Back on Product Returns

Virtual Photographer

Jan 1, 2020 Joachim Klein

Announcing 'Visuals Make a Difference'

As a young company, we're always looking for innovative, differentiating ways to help our customers improve their product experiences. But it's not every day that we spy an opportunity to improve the world at large. That's why, when we started to read up on the growing epidemic of product returns and their negative impact on the environment, we felt compelled to get involved. Not because product returns are always "bad," but because, based on data, many of them are preventable.