— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— Topic

Product Configurator

Introducing Threekit for Salesforce Commerce Cloud

Today we are excited to announce that Threekit is Live on Salesforce Commerce Cloud on the LINK marketplace.
Read more

Why is product customization important?

In a world that’s becoming more dependent on the Internet with each passing day, it’s no surprise that the bulk of modern shopping is happening online. The eCommerce market is flooded with options for customers to choose from, and many brands are fighting to offer their own unique, high-quality shopping experience that sets them apart. Product customization is an increasingly essential component of that experience. The opportunity for shoppers to select the finer details of a given product and personalize it to their own preferences can be what makes or breaks a purchase–and what keeps certain retailers ahead of the competition. What was once a novelty in many brick-and-mortar stores has become a standard for online shopping. There are many reasons why offering product customization in your eCommerce experience is necessary for your company to succeed in the 21st century, and the following are some of the top ones.
Read more

Sapphire Balconies: New Heights in Architectural Configuration

Sapphire Balconies, already the leaders in modular balcony construction, have partnered with Threekit to support COACH, an innovative new tool for designing and specifying balconies. COACH makes it easier than ever for designers, architects, builders, and everyone else to design custom, compliant balconies, as well as the necessary design outputs for manufacturing. That makes COACH a perfect example of how Threekit makes it possible for smart companies to transform the way business is done. Let's take a look.
Read more

ZDNET: Threekit + TaylorMade are innovating eCommerce experience

At Threekit, we help our clients build amazing eCommerce customer experiences mostly because it's really fun to watch it transform our clients' online business. We don't do it for recognition, but we'd be lying if we said it doesn't feel nice to be appreciated. That's why we were thrilled today to see our collaboration with TaylorMade Golf featured in an article by ZDNet contributor and Salesforce Evangelist Brian Solis called "2021: The year that 3D and augmented reality for commerce cashes in."
Read more

TaylorMade: Literally Tailor-Made for You

In many ways, golf is the most personal sport. Among the ten most popular sports in the world, it's the only one you can play by yourself. Every swing is different, but for far too long, everyone has had access to essentially the same clubs. Most amateur golfers test a few different brands and go with the one that works best, but the pros have essentially always relied on fully custom clubs to optimize their performance. TaylorMade is bringing that customization experience to every golfer with their all new builder for their all new SIM2 driver, powered by Threekit.
Read more

Brasseler: A Premier 3D Configurator for Premier Medical Devices

The medical device field is highly complex. A simple online purchasing experience like a 3D configurator for medical devices is a welcome advance in the industry. The leading marketing teams in the category are providing that. While they can’t change the technology, they can certainly make shopping for businesses as easy as possible with visual, interactive experiences.
Read more

Hangout Lighting: A Brighter 3D Configurator for Lighting

Our spaces say a lot about us, and nothing sets the mood more than our choice of lighting. Today, more than ever, an excellent product configurator for lighting is critical for retailers specializing in interior light options. Since the pandemic, we’ve grown accustomed to doing nearly all of our shopping online for items we previously would have waited to buy until we got an in-person look. This is certainly true of the interior lighting category. In addition to the actual light provided, shoppers want to ensure that the overall look and design of their lamps or other lighting sources fit into their existing or desired decor. That’s why Chicago’s Hangout Lighting, a boutique lighting purveyor that houses an impressive inventory of styles and options, built the ultimate 3D product configurator for lighting.
Read more

Check out Newbery's gorgeous new online product customizer.

Newbery Cricket, batmakers since 1919, has partnered with Threekit to support a new series of bats and shoes. Now, for the first time ever, cricketers all over the world have a place they can go online to build and personalize their own custom equipment. Let's take a look.
Read more

There's a high-powered product customizer option for Wordpress?

Wordpress is an incredibly simple and fast way to get content online, but it's not typically used to provide the most high-end custom experiences on the web. So, I wouldn't blame you for not expecting it to fully support higher-end visual configurators. But, thanks to a few handy integration options, brands can offer robust product customization experiences on their Wordpress sites. Here's how:
Read more

Can you Customize Products on Shopify? Yes, and You Should.

Product customization is critical for eCommerce. Why is product customization important? The answers are too many to count but here we’ll take a deep dive into a few of the most significant benefits to enabling consumers to find exactly what they want.
Read more

3D Furniture Visualization Software for a Better Customer Experience

In today’s digital world, the furniture industry is having its moment online and companies using 3D visualization software are seeing exponential benefits. As more and more people turn to their computer as the first step in the purchasing process, adding an engaging experience that gives the customer full transparency into the product is an essential step in a brand’s online presence.
Read more

BostonTec: The Ideal 3D Configurator for Commercial Furniture

Today, more than ever, buyers in the B2B category expect high-quality visuals and interactive experiences while shopping for the right solutions. Nowhere is that more true than in commercial furniture. The 3D Configurator for Office Furniture from BostonTec is leading the charge in helping office managers find the furniture they need with the online furniture shopping experience they want.
Read more