— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Product Configurator
Featured
Sep 24, 2020 John Wright

The 9 Surprising Business Benefits of Online Product Customization

Quick experiment: think about the last time you were given a gift that you loved. There’s a good chance that part of why it made you so happy was the feeling it was chosen “just for you” or the giver had taken your preferences into account. Now compare that to a gift that clearly hadn’t been purchased with you so specifically in mind. Gifts of the second kind produce a much less intense emotional response.
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Product Configurator
Sep 23, 2020 Ben Houston

Inside Threekit: Product Configurators for 3D Artists

Threekit is the perfect tool for 3D artists and CG supervisors to achieve marketing approved product representations, for both virtual photography and 3D configuration. We use tools, techniques, and workflows you already know to make the process simple, efficient and effective. If you’re ready to give your products the look they deserve, we’re here to help make that happen.
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Virtual Photographer
Sep 23, 2020 Ben Houston

The Rise of 360 Spin Video for eCommerce

The 360 spin video is more than a fun feature. 360 spin video for eCommerce is one of the most effective product viewer options online today. But that didn’t happen overnight. Some would argue that it took decades for technology to make a concept that had the power to showcase products both large and small accessible to virtually every eCommerce business.
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— More from the team
Product Configurator
Sep 21, 2020 Travis Wasson

10 Brands Using 3D Product Visualization from Threekit

3D product visualization is an art—and not just in terms of the product design itself! Yes, the visuals are stunning in their own right, but what’s equally impressive is the creative ways in which many ecommerce retailers are using this technology to sell their products.
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Virtual Photographer
Sep 14, 2020 Deana Ward

Top 5 Product Photography Tips for Small Business Owners

Small business owners are resilient. They’re jugglers. They’re often a one-man or woman show. However, while they may have sound business judgement and incredible passion, they cannot possibly be experts at everything.
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Virtual Photographer
Sep 14, 2020 Marc Uible

5 Reasons Furniture Visualization has Taken Off During Covid-19

We’re living in strange and unprecedented times... but you already knew that. Everyone has been talking about how “strange” and “unprecedented” this all is since April 2020, when Google Trends reported a huge (and unprecedented) spike in internet searches for the phrase “unprecedented times.” For now, the “new normal” is defined by economic uncertainty—another phrase that saw a massive spike last April.
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Virtual Photographer
Sep 10, 2020 Deana Ward

Guidelines for Taking Aesthetic Product Image Photography

eCommerce is more competitive than ever, and how you present your product to your visitors can have a significant impact on sales. So, when it comes to product photography for eCommerce, you’ll want to do your best in putting your best foot—er, photo—forward.
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Virtual Photographer
Sep 9, 2020 Slava Kovelman

5 Brands That Are Using 360-Degree Product Photography

360° product photography enables consumers to see every angle of a product, including getting a spatial understanding of its dimensions and size, in real-time. For customizable items, this means ensuring that your chosen aspects match your expectations before purchasing.
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Product Configurator
Sep 8, 2020 Kiefer Uuksulainen

The Ultimate Guide to Visual Product Configurators

Have you ever ordered something online that didn’t live up to the photographs? That sinking feeling—buyer’s remorse—is something consumers go to great lengths to avoid. And that pain avoidance almost certainly contributes to the fact that Americans only end up buying 58% of the items they add to their online shopping carts each year.
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Product Configurator
Sep 4, 2020 Deana Ward

3 Ways Online 3D Product Configurators Green the Product Lifecycle

eCommerce is badly in need of a green makeover. Online retailers have long been searching for ways to decrease waste and reduce carbon emissions in their operations, and COVID-19 has only made the situation worse. From the burden of product returns to demand miscalculations and manufacturing surpluses, eCommerce churns out far too much waste, and retailers need to do something about it.
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360 Product Viewer
Sep 1, 2020 Travis Wasson

Why 360-Degree Product Viewers Will Soon Be the eCommerce Standard

If a picture is worth a thousand words, then a 360-degree product image is priceless. Media is in the midst of a paradigm shift. Where we once relied on TV and radio for news and advertising, we now rely on the internet and smartphones. All the information we hope to get is delivered to the palm of our hands.
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Sep 1, 2020 Matt Gorniak

Threekit Partners with Google -- Now Threekit Customers Can Deliver Amazing 3D Ads

Today we're excited to announce that Threekit has been selected by Google to become a trusted 3D Partner. Starting now, Threekit customers can create interactive 3D display ads that drive a 3x higher engagement rate than standard display or rich media ads.
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